Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Nine Benefits of Social Proof in Marketing.

comScore 299

comScore Marketing Case Study Review 299

Sherrilynne Starkie

AUGUST 19, 2014

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Use an editorial calendar for content marketing.

Content 304

Content Marketing Engineering Wikipedia 304

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

B2B 225

B2B Social Media Marketing Influencer 225

Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. What is ephemeral content?

Strategy 116

Strategy Content How To Marketing 116

Oktopost

MAY 23, 2023

But anyone who has been involved in content creation for more than 5 minutes will no doubt be a little cautious around the copy-paste routine. Content is king, but only if it’s original – only if it finds a way to offer some unique, never-seen-before vantage point on a subject that interests the widest audience possible, right?

Social Media 91

Social Media Content Marketing ROI 91

Ignite Social Media

SEPTEMBER 30, 2021

The Fallout from “The Facebook Files” Has Begun. Rather it appears to be the first chip to fall from the bombshell “ Facebook Files ” series released two weeks prior by the Wall Street Journal. In fact, brands should be prepared for other changes that could impact their social media marketing performance.

Social Media 172

Social Media Facebook Marketing Proposal 172

Ignite Social Media

JANUARY 5, 2021

If you are a brand with a global presence you should consider Facebook Global Pages. Facebook Global Pages aren’t new , they have been around for a few years now, but many brands aren’t taking full advantage of this structure. Let’s dive into more specifics about Facebook Global Pages. Market Pages. Default Page.

Facebook 161

Facebook Marketing Aggregator URL 161

Jon Loomer

MAY 3, 2022

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). Unfortunately, the test was so limited that most people (marketers and podcasters included) have no idea what this means. I have a podcast ( The Pubcast with Jon Loomer ) and I’ve been testing Facebook Podcasts since October.

Facebook 204

Facebook RSS Aggregator Mobile 204

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 123

Strategy Brands Content UGC 123

Jon Loomer

AUGUST 25, 2017

Branding and traffic are at the core of a publisher’s goals. Facebook now allows publishers to upload logos within the new “Brand Identity” section of a page’s Publishing Tools to improve branding on the platform. How to Add Your Publisher Logos. This is where you’ll add your logos.

Publishing 150

Publishing Trends Facebook Library 150

Firebelly

AUGUST 8, 2012

I’ve been talking a lot lately about content curation lately, and our contributor, Erik Deckers, is all about content creation, which has led to some “Tastes great! But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Less filling!”

Curation 194

Curation Publishing Content B2B 194

Visually SM

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Why use video for social media?

Social Media 246

Social Media Video Company Content 246

agora pulse

NOVEMBER 20, 2018

When you are creating content for multiple platforms, your content creation process can seem overwhelming. If you want to really take advantage of all the platform has to offer, then it’s important that you customize your content. Facebook Page. Don’t worry! You can include a maximum of 30.

Process 107

Process Publishing Tips Content 107

Jon Loomer

NOVEMBER 29, 2022

I had to overcome so much of what I thought I knew about marketing and advertising to do it. Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it. Maybe you are in this group of resistant marketers. What I’m Doing.

Video 200

Video Marketing ROI Buy 200

Jon Loomer

DECEMBER 18, 2022

Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. If necessary, you can restrict the category of content or which properties can show them. Brand Safety offers Controls, Block Lists, Publisher Lists, and Delivery Reports. Publisher Lists. First, let me explain.

Video 178

Video Facebook Report Publishing 178

Oktopost

MAY 30, 2023

We don’t need to remind you of the benefits of consistently posting quality content to social media, particularly when it comes to getting ahead of the competition. Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1. The solution? The solution?

Publishing 84

Publishing Social Media Film B2B 84

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306

B2B Influencer Platform SMS 306

Jon Loomer

MAY 4, 2022

A post that I wrote on LinkedIn about Meta pulling the plug on Facebook Podcasts was picked up by LinkedIn News. I’m guessing that many or most of the comments I was getting were from people who don’t typically follow me and weren’t particularly informed on what the Facebook Podcasting feature was in the first place.

Facebook 176

Facebook Apple LinkedIn Publishing 176

Jon Loomer

OCTOBER 2, 2020

Page managers can no longer edit organic link previews (thumbnails, headlines, and descriptions) from the page publisher. From the page publisher… Previously, you could click into the headline or description of any link you are looking to share and edit what it says. This allows me to manually override what is sent to Facebook.

Facebook 176

Facebook How To Publishing Course 176

The Realtime Report

AUGUST 25, 2020

Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Lastly, we will discuss the difference between advertising and marketing on social media. Ads Are Easy.

Small Business 251

Small Business Social Media Strategy Marketing 251

Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Facebook wants your content to do more than just inspire and appease your audience.

Feed 164

Feed Feedly News Tips 164

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. This is User-Generated Content, the holy grail of social media.

Social Media 124

Social Media CPA CPM CPC 124

Ignite Social Media

AUGUST 2, 2022

But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. However, before you go head-on and start creating content, you need to understand that it’s not just about posting any random content and expecting results.

Strategy 175

Strategy Marketing Banking Influencer 175

Myrland Marketing

AUGUST 8, 2017

We can’t stop talking about content marketing and for good reason. It’s not only the act of creating and publishing your content but the way you deliver it that helps set you apart from other lawyers. What Is Content? Content Makes Your Brain Tangible To Others. It is an overwhelming task.

Publishing 97

Publishing Content Syndication LinkedIn 97

Convince & Convert

JULY 14, 2021

How are we supposed to keep creating great content that can be noticed and appreciated on a platform that is full of creativity and artistic ingenuity? Those two are common questions business owners are asking when considering Instagram marketing. But how to create an effective Instagram marketing strategy? users back in 2020.

Instagram 217

Instagram Strategy Marketing Upcoming 217

Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up.

Feed 166

Feed Feedly News Facebook 166

Sprout Social

MARCH 4, 2021

And for that, you need content. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. That’s where content curation comes in. It helps you keep your feed fresh and engaging without stressing to create new content every time. sharing content.

Curation 141

Curation Data Content UGC 141

Convince & Convert

DECEMBER 8, 2014

First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. Posts that reuse the exact same content from ads.

Facebook 168

Facebook Marketing How To Feed 168

Jon Loomer

JANUARY 2, 2022

If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. Read Facebook’s ad policies. When you do this, Facebook will automatically make adjustments to things that you can and can’t do, most commonly impacting targeting. Your ad may be fine.

Facebook 213

Facebook Policies Issues Reputation 213

Convince & Convert

JULY 30, 2013

Marketers and advertisers have relied for decades on brand characters like Tony the Tiger and Mr. Clean to build brand trust and awareness through print, TV and packaging. Today, brand marketers use these same characters in visual content on Facebook in an effort to engage their target audience.

Brands 150

Brands Content Case Study Facebook 150

Pam Moore

JULY 13, 2020

SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. Is Your Content IRRESISTIBLE? You need irresistible content.

eBook 141

eBook Content Findability Template 141

Keyhole.co

FEBRUARY 19, 2023

Your target market regularly consumes dozens of financial services ads; publishing generic content won’t yield results. So if you feel like your marketing campaigns aren’t converting, reassess your content first with social media analytics. He says, “Consider your target market.

Brands 52

Brands Content Marketing Insurance 52

Jon Loomer

OCTOBER 2, 2020

Page managers can no longer edit organic link previews (thumbnails, headlines, and descriptions) from the page publisher. From the page publisher… Previously, you could click into the headline or description of any link you are looking to share and edit what it says. This allows me to manually override what is sent to Facebook.

Facebook 147

Facebook How To Publishing Organization 147

agora pulse

APRIL 6, 2017

“How many Facebook posts per day is a good amount?” Facebook has changed too and recently I’ve started to suspect they’re trying to tell us something. Namely, could they be encouraging us to post less frequently to our Facebook business pages? Let’s start by considering how Facebook uses marketers.

Content 136

Content Facebook Class Notification 136

Pam Moore

MAY 18, 2020

Are you sick and tired of spinning your social wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? Maybe you are falling to some lazy content marketing tactics without even knowing it? Could this be you?

ROI 78

ROI Content Template Templates 78

Jon Loomer

NOVEMBER 14, 2021

Last week, I showed you how to connect your podcast to your Facebook page so that you could publish all new episodes to your followers (among other benefits). Can you promote these episodes — or your show — with Facebook ads? I’m only using placements from the Facebook platform. Tests are fun.

Facebook 209

Facebook Report Campaign Apple 209

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 118

B2B Influencer Brands Marketing 118