yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Why the explosion of video content? Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. We cannot escape the growth in video content!

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Video Marketing Vimeo YouTube 133

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Why the explosion of video content? Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. We cannot escape the growth in video content!

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Video Vimeo Marketing YouTube 100

yMarketingMatters

JUNE 13, 2011

For an SMB, creating good, valuable content takes a lot of sweat, right? So making this content SHARABLE is a must! I am surprised to find how many of my clients (and many companies) OVERLOOK this or just simply don’t think about this small basic concept when creating content! Its social media marketing.

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Widget Content Social Media Company 279

yMarketingMatters

AUGUST 21, 2015

Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business. What began on Twitter has now spread to Facebook, Google+, Instagram, Google search, and almost everywhere in between. makes your own content discoverable.

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Hashtag Marketing Instagram Social Networking 100

yMarketingMatters

SEPTEMBER 9, 2011

Your business has a great Facebook and Twitter page. I take it that: You are creating and posting good, if not great, interesting, compelling content and your Facebook page and Twitter feed are full of information, news, reviews and links. You are interacting with your fans on a daily basis. You have acquired a short.

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Twitter Facebook Tips Feed 279

yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy. Now is the time to get on board with mobile marketing and mobile business.

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Mobile Smart Phone Marketing Adwords 231

yMarketingMatters

MAY 20, 2011

Small (and not so small) business owners often ask me: “Yasmin, WHAT do I post on Facebook, can you give me some ideas, where do I start?” ” I know, it’s so difficult to come up with great, original, rich, interesting, content (whew!)

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Facebook Tips Small Business Content 259

yMarketingMatters

JUNE 4, 2013

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix. Content Must Be Quality & Personalized.

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Trends Smart Phone Marketing Mobile 100

yMarketingMatters

DECEMBER 4, 2012

That’s because Facebook determines what appears in your News Feed, and how high, with an algorithm called EdgeRank. It’s important for you, as a business owner, to control and monitor this in order to get content you actually want to see, for example updated news from competitors, partners, vendors and industry leaders.

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Feed Feedly News Facebook 157

yMarketingMatters

NOVEMBER 30, 2011

This is a guest post by Samia Zaky, who is in the social media daily trenches as a corporate Social Media Marketing Manager. She has developed robust and sustainable social media profiles and programs for different companies, knows the ropes, and gives us practical, valuable advice which I think you will find useful. We always.

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Social Media Content Company Marketing 279

yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definitely be an integral part of your overall marketing strategy. Now is the time to get on board with mobile marketing and mobile business.

Mobile 100

Mobile Smart Phone Marketing Adwords 100

yMarketingMatters

OCTOBER 4, 2013

Here is a list of the most popular and effective social media channels: Facebook. billion people using the site each month, 665 million active users each day, and generates up to 645 million local business page views per week, Facebook has proved that its popularity amongst users is here to stay.

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Social Media Foursquare Social Bookmarking LinkedIn 275

yMarketingMatters

AUGUST 7, 2014

On Facebook, your engagement score will drop and will take time to reverse the damage. This means: Post relevant, entertaining and meaningful content (include photos, images and video) two to five times each day and get involved in the conversations. If a business is truly succeeding on Facebook (i.e.

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Social Media Feed Feedly Buy 252

yMarketingMatters

NOVEMBER 11, 2013

The problem starts before you begin publishing content online. As an added benefit, not only will information streams keep your content fueled, they’ll keep you more engaged in what others are saying and doing online, which helps your content even more. I write on social media marketing trends, tips and best practices.

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Aggregator Yahoo Hashtag RSS 215

yMarketingMatters

JUNE 20, 2014

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Your followers have acknowledged your presence and are looking and reading your content. Increased Sales.

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Small Business Social Media How To ROI 263

yMarketingMatters

APRIL 11, 2014

It seems I have been writing a lot of social media “update” blogs recently: Linkedin Update: Linkedin Products & Services Page To Be Removed and Facebook Update: New Layout for Business Pages. This is supposed to help others find your best content easily. Pinning Tweet. Sign up HERE to get my blogs directly to your inbox!

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Twitter Real Estate Small Business LinkedIn 243

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Email is used far more than Facebook and Twitter combined. Daily activity for Facebook: 60 million updates. Use an Email Marketing Service Provider. How much more? I love them.

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List Organization Tips Newsletter 257

yMarketingMatters

DECEMBER 6, 2015

Facebook rolled out quite a few exciting updates in the last month, mainly with the aim of making marketing easier for local business owners. Facebook Introduces Local Awareness Ads : Local awareness ads makes it easier and more affordable for businesses to find new customers by targeting people nearby with ads.

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Social Media Sentiment Study Advertising 100

yMarketingMatters

OCTOBER 9, 2015

September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. With Canva you can produce fabulous image-rich content for your social media profiles in minutes: Facebook and Twitter timeline covers.

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Social Media Instagram Retail Buy 100

yMarketingMatters

OCTOBER 9, 2015

September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. With Canva you can produce fabulous image-rich content for your social media profiles in minutes: Facebook and Twitter timeline covers.

Social Media 100

Social Media Instagram Retail Buy 100

yMarketingMatters

NOVEMBER 2, 2016

Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! Facebook Has New Look and Layout for Pages : Facebook has updated its Page design on desktop to make it easier for visitors to interact with a Page.

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Social Media LinkedIn Instagram Campaign 100

yMarketingMatters

JULY 9, 2015

Facebook Updates. If you’re trying to build your brand using Facebook with a strong a content marketing strategy, you’ll love this new update. Facebook recently launched Author Tags to help you connect with your fans. Payments in now in Facebook Messenger. Selling stuff on Facebook?

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Social Media Adwords Banking Notification 100

yMarketingMatters

JUNE 4, 2016

All the updates you need to know about for Facebook, Twitter, Instagram and Linkedin to grow your business and keep ahead of the curve! Facebook Live! Facebook Live lets you broadcast whatever your smartphone can see for up to 90 minutes at a time. Check out these 8 Best Practices for Facebook Live. PLUS A HUGE TIP!

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Social Media URL Badge Small Business 100

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Email is used far more than Facebook and Twitter combined. Daily activity for Facebook: 60 million updates. Use an Email Marketing Service Provider. How much more? I love them.

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List Organization Tips Newsletter 217

yMarketingMatters

APRIL 7, 2016

March saw a few relevant new social media updates that will help you to be more effective, resourceful and efficient in your social media marketing for your business. Facebook has long had a News Feed algorithm , one that has drawn the ire of users and marketers alike. Now, Facebook-owned Instagram is following suit.

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Social Media Real Estate Metrics Feed 100

yMarketingMatters

JULY 14, 2013

You can ask users to include a unique hashtag in their own tweets as part of your newest Twitter marketing campaign. Favoriting” a tweet is similar to liking a post on Facebook. To maintain a successful Twitter presence: Tweet great content 3-4 times a day. Retweet other people’s content. Reply to conversations.

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Twitter Hashtag Feed Feedly 271

yMarketingMatters

FEBRUARY 8, 2016

These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. Facebook Introduces Audience Optimization for Publishers: Do you want more organic engagement for your posts? Facebook Top U.S.

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Social Media URL iPhone iPad 100

yMarketingMatters

SEPTEMBER 23, 2016

While Instagram is still predominantly teen focused, usage with older demographics is catching up fast, and is a target, focused market (see latest stats at the end). On the Connect Your Facebook Page screen, you’ll see all of the Facebook Pages you’re currently an admin on. Follow these steps : 1.

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Instagram Mobile Social Networking Hashtag 100

yMarketingMatters

DECEMBER 10, 2017

Who has got the time to think about – let alone put together – a strategy and marketing plan for 2018??? I have helped many businesses, large and small, with a clear marketing strategy and plan to stay focused and achieve their goals. Second Step – Detailed Marketing Plan: You need to be seen. It’s magical.

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Strategy Consultant Team Price 100

yMarketingMatters

MARCH 9, 2015

FACEBOOK: New Call-to-Action Button for Facebook Pages: Facebook introduced a new call to action button for pages, which allows users to interact even better with your page. Just DOWNLOAD it from the App Store : “Facebook Ads Manager” NOTE: It’s currently only available for iOS. Relevance Score.

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News Social Media Mobile Notification 100

yMarketingMatters

JULY 20, 2016

And if you’d like to do some research, just search for the term using a hashtag, like #marketing – or a hashtag that has to do with your business or services – and find a pool of people that you can reach out to! Facebook, on the other hand, with its unlimited character updates, makes it a great channel for brand storytelling.

Twitter 100

Twitter How To Hashtag Notification 100

yMarketingMatters

JULY 14, 2013

You can ask users to include a unique hashtag in their own tweets as part of your newest Twitter marketing campaign. Favoriting” a tweet is similar to liking a post on Facebook. To maintain a successful Twitter presence: Tweet great content 3-4 times a day. Retweet other people’s content. Reply to conversations.

Twitter 138

Twitter Hashtag Feed Feedly 138

yMarketingMatters

JULY 19, 2016

And if you’d like to do some research, just search for the term using a hashtag, like #marketing – or a hashtag that has to do with your business or services – and find a pool of people that you can reach out to! Facebook, on the other hand, with its unlimited character updates makes it a great channel for brand storytelling.

Twitter 100

Twitter How To Hashtag Notification 100

yMarketingMatters

JULY 14, 2013

You can ask users to include a unique hashtag in their own tweets as part of your newest Twitter marketing campaign. Favoriting” a tweet is similar to liking a post on Facebook. To maintain a successful Twitter presence: Tweet great content 3-4 times a day. Retweet other people’s content. Reply to conversations.

Twitter 100

Twitter Hashtag Feed Feedly 100

yMarketingMatters

JANUARY 15, 2017

If you’re looking for a completely cut-and-dry ruling on the topic of hashtags, then here it is: You should be using hashtags for your business and your social media marketing. Hashtags are the most popular means of categorizing content on social media. Hashtags allow you to find relevant content from other people and businesses.

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Hashtag Social Media How To Marketing 100

yMarketingMatters

MAY 14, 2013

It is undoubtedly a powerful marketing channel. But did you know the secret sauce of a successful social media presence is generating original highly shareable quality content! This should be among your top marketing objectives. Publishing content that gets widely shared on social media is good for business. Infographics.

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Social Media Content Tips Case Study 243

yMarketingMatters

FEBRUARY 10, 2014

Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. 89% of marketers stated that increased exposure was the number one benefit of social media marketing. Reduced marketing expenses. Facebook averages 1.23

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Social Media Mobile YouTube Social Networking 279