Waxing UnLyrical

FEBRUARY 26, 2013

Have you ever wondered what compels people to share content on their social networks? Facebook insists it has the answer: write better content. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. What Compels People to Share Your Content?

Content 256

Content Study Flickr Advertising 256

Waxing UnLyrical

JUNE 4, 2014

In the realm of marketing, learning is the name of the game no matter what your goal is. Today’s lesson is user-generated content 101 and five reasons why the future belongs to the users. User-generated content is far better at creating that community. Their interaction is content of the highest order. Here they are: 1.

Content 253

Content UGC Community building Hotels 253

Waxing UnLyrical

JUNE 22, 2016

What is distributed content and why should you know about it? Perhaps you’re familiar with the term “distributed content” ( content that is published to third-party platforms rather than to an owned website). Distributed content is an effective way to have more control over your social messaging.

Content 128

Content Apple Drupal WordPress 128

Waxing UnLyrical

DECEMBER 20, 2012

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. One that could have a vibrant Facebook community, if they could just get to that point. But their Facebook Page has just 23 fans so far. Three of those are my two Facebook accounts, and the third is that of my partner.

Communities 234

Communities Facebook How To Consultant 234

Waxing UnLyrical

JUNE 22, 2015

Content, content, and more content. Content can help your business take flight, keep customers coming back, and inspire a wider audience. But with so much “stuff” out there, how can you make sure you’re producing innovative content rather than same old, same old? ” 5. ” 5.

Content 100

Content Consultant Flickr Publishing 100

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. Our kick-butt guests included: Brandon Andersen , Chief Strategist at Ceralytics; Janet Fouts , CEO of Tatu Digital Media; David Klein , Director of Marketing at ClickTime; and Fay Shapiro , Publisher at CommPRO Global Inc. Have a content plan.

Content 100

Content Comparison Banking Consultant 100

Waxing UnLyrical

JUNE 29, 2015

General communication, marketing, and information are just some of the many hats “worn” by email on a daily basis. But how do you get the most out of your email content, when it seems it’s the medium most people love to hate? Finding Inspiration for Your Email Marketing. 6 Ways to Repurpose Your Content.

Content 100

Content Newsletter Hubspot Consultant 100

Waxing UnLyrical

JUNE 1, 2015

I’ve lost count of the number of crowns Content wears. But the thing is, it’s true; when you’re strategizing or planning to implement social PR today, content is related to practically everything we do. Do you think your content is doing what it’s supposed to do, or could it use a little nudge?

Content 100

Content Consultant Flickr Trends 100

Waxing UnLyrical

DECEMBER 4, 2013

By now your seasonal marketing campaign should be well under way. And even though you’ve placed your media buy and have your media relations program in gear, are you still looking for that extra edge to your marketing efforts? Below you’ll find three ways to boost your seasonal marketing with Pinterest.

Storify 216

Storify Marketing Flickr Hashtag 216

Waxing UnLyrical

MARCH 2, 2015

To kick things off, this week’s roundup brings you seven super posts on content creation ideas that are also authored by women. 4 Ways to Streamline High-Quality Content Creation. The No-Fluff Guide to Writing Client-Attracting Content. 5 Tips You Should Be Leveraging for Event-Based Content Creation. ” 3.

Content 100

Content Consultant Small Business Eventful 100

Waxing UnLyrical

JUNE 26, 2015

In line with our June theme (content! content!), We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) A1 I’m a marketer.

Content 100

Content Journal Adwords Consultant 100

Waxing UnLyrical

JULY 3, 2013

But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. And the reason they fail to hit their mark in the open market is that they fail to differentiate themselves from the competition.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

AUGUST 7, 2015

Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. If you’ve bought into that, then how do you find smarter ways to measure authoritative content? What does this mean for your content? So how do you now measure the validity of this content?

Content 100

Content Metrics Lurker System 100

Waxing UnLyrical

AUGUST 10, 2016

This past year, we saw Buzzfeed’s exploding watermelon blow up the internet, becoming the largest Facebook Live stream to date, with over 800,000 live viewers. Our brains are wired to find visual content especially compelling. Here are three reasons why you should build a visual content strategy today: 1.

Content 100

Content UGC Loyalty Hotels 100

Waxing UnLyrical

MARCH 12, 2014

For marketers, memes may have come to represent something very different: an “in” with the “Internet culture” crowd. What we’re talking about here is memejacking: another of those made-up-sounding words that has come to have a welcome place in the marketer’s toolkit. Memejacking: How to Get Started Marketing with Memes.

Meme 191

Meme How To Marketing Community building 191

Waxing UnLyrical

JUNE 19, 2015

Steve Crescenzo – one of the smartest people in our business, and one of the funniest, and one of the kindest – ended his #IABC15 presentation on “cutting through the clutter” and content strategy with this slide. ” 6 Words on Content Strategy from @crescenzo is a post from: Shonali Burke Consulting, Inc.

Strategy 100

Strategy Content Consultant LinkedIn 100

Waxing UnLyrical

AUGUST 28, 2015

Can you see where the math in this great piece of visual content is? Twitter Facebook Google+ LinkedIn When Great Content is Disguised as Math. One of the most heinous sayings that is frequently repeated by PR practitioners is that they “didn’t study PR to do math.” If yes, please do leave a comment below.

Content 100

Content Flickr Consultant Study 100

Waxing UnLyrical

APRIL 9, 2020

It’s what marketers have been struggling with since Biz and Ev clicked their heels three times and said, “There’s no place like Twitter.” I manage a few different Facebook groups, one of which is a completely free + no catch Social PR community: The Social PR Posse. What to do?! It went over really well.

Eventful 334

Eventful How To Energy Training 334

Waxing UnLyrical

APRIL 22, 2016

– influencer marketing best practices, relationship-building, and measuring your efforts. They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!)

Influencer 100

Influencer Marketing Banking Communities 100

Waxing UnLyrical

APRIL 12, 2018

A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. In the least.

Team 213

Team Influencer Case Study Industry 213

Waxing UnLyrical

NOVEMBER 21, 2019

Content marketing is essential for any business in the modern age – it’s creating valuable and relevant resources that customers consume and use, in order to sway them towards then using your products and services. Are you receiving the full benefits which content marketing can offer? Guest Post by Aimee Laurence.

Content 20

Content Marketing Research Survey 20

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. Create content? So we suggested things like: short-form content (e.g. long-form content (e.g. So we suggested things like: short-form content (e.g.

Influencer 100

Influencer Marketing Banking Guidelines 100

Waxing UnLyrical

MARCH 23, 2016

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. Last year, I started a Twitter chat called #SocialPowWow in order to have a meeting ground on Twitter for PR pros, marketers and startups from India and across the world.

Meeting 100

Meeting Marketing Startup Communities 100

Waxing UnLyrical

AUGUST 5, 2015

Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. Despite Fein’s experience, it appears that Snapchat is a closed alternative to Facebook or Instagram for social communication.

Metrics 100

Metrics Marketing How To Engineering 100

Waxing UnLyrical

JANUARY 26, 2015

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. How 4 Social Media Predictions Impact Email Marketers. 6 Digital Marketing Trends to Watch in 2015. Five 2015 digital marketing trends for your consideration. Why: What does marketing look like when there are no boundaries?

Trends 100

Trends Marketing Consultant Sample 100

Waxing UnLyrical

MARCH 31, 2019

After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help. Like, for example, that script that suggests the best time to post on Facebook or send your email. Or worse, that AI will end civilization? Will people (e.g.

Analytics 164

Analytics Influencer Issues Metrics 164

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” There are several platforms that want you to produce long-form content on their sites. Facebook, LinkedIn, Quora, Medium … the list goes on. LinkedIn, Facebook, etc.,

Hosting 248

Hosting Consultant LinkedIn Energy 248

Waxing UnLyrical

DECEMBER 7, 2015

Reclaiming Social: Content Strategy for Social Media. Why: “In most organizations, social content is the messiest content there is, with (even more) distributed ownership and few strategic imperatives besides get more likes,” write Ida Jackson and Ida Aalen , as they cover how you can take control of your social content.

Consultant 100

Consultant Banking Trends Review 100

Waxing UnLyrical

JANUARY 22, 2014

As communications pros have to grab the attention of their audiences in shorter and shorter windows of time, the importance of quality content will only continue to grow. Microvideo is the perfect way to do that, and creating compelling content using Vine or Instagram can spread quickly. Simple, direct, and full of useful information.

Instagram 212

Instagram Flickr Video Social Media Management 212

Waxing UnLyrical

JUNE 27, 2014

You’ve probably noticed that while I’ve gotten back to curating a decent amount of content on Twitter, I haven’t really been “on” all that much lately. From a marketing perspective, that’s silly, especially given my line of work. So back I went to Facebook. I’d rather play with Suzy Q.,

Social Media 189

Social Media Curation Community building Consultant 189

Waxing UnLyrical

NOVEMBER 17, 2014

10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Lee Odden showcases 10 of Top Rank Blog ‘s most useful content marketing posts. Valeria Maltoni aka Conversation Agent explores options to syndicate content. Based in the Washington, D.C.,

Syndication 202

Syndication Price Consultant Flickr 202

Waxing UnLyrical

OCTOBER 21, 2016

One of the questions I field frequently—from clients, students, and colleagues alike—is how to keep up with the vast content demands of our 24/7, always-on, social media-connected and directed world. Of course, I always post about it triumphantly on Facebook, and revel in the mix of, “You’re insane!” Ditto content.

Eventful 100

Eventful Conference Consultant Hosting 100

Waxing UnLyrical

MAY 7, 2014

Don’t Ignore Distribution in Your Content Marketing. Why: If you feel your business has a problem with using content effectively, you’re not alone. 4 Ways To Fix Your Facebook Problem. Why: What can you do to combat Facebook’s declining organic reach for businesses? The Complicated Problem of Social CRM.

Social CRM 186

Social CRM B2B Conference Consultant 186

Waxing UnLyrical

JULY 16, 2014

In fact, at one time, many marketers (and creatives in particular) claimed that treating marketing as a science would kill the art. In my book, Optimarketing: Marketing Optimization to Electrify Your Business , I talk about a lesson we learned shortly after grown-ups were allowed on Facebook (before so-called fan pages even existed).

Social Media 242

Social Media ROI Syndication Flickr 242

Waxing UnLyrical

JUNE 3, 2013

How To Be A Better Facebook Community Manager. Why: Shelly Kramer details what goes into successful daily Facebook management. Are you building an engaged community with content? Why: Over at Socialbrite, John Haydon shares some ways you can adjust your content marketing strategy to build your community.

Communities 249

Communities Community building Consultant Social Media Management 249

Waxing UnLyrical

JULY 14, 2014

Everything You Need to Know to Run a Successful SMS Marketing Campaign. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014.

Campaign 194

Campaign SMS B2B Case Study 194

Waxing UnLyrical

NOVEMBER 24, 2014

A Content Marketing Thanksgiving Feast with All The Fixings. Why: Planning and executing your online marketing strategy can seem overwhelming. In this still relevant guest post for Top Rank Marketing , Ashley Zeckman uses the components of a traditional Thanksgiving meal to illustrate how you can make your strategy manageable.

Consultant 177

Consultant Flickr Resources Communities 177