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How companies use video content on social media

Visually SM

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Why use video for social media?

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Facebook Video: Why It’s Time to Pay Attention

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Facebook’s native video feature, though accused of resorting to cheap audience-building tricks in its early days, is now a powerhouse in a market long-dominated by YouTube, Vimeo, and Vine. In fact, we’ve seen several reports in recent weeks that Facebook is developing tools to address many common gripes.

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Facebook Video: Why It’s Time to Pay Attention

Visually SM

Facebook’s native video feature, though accused of resorting to cheap audience-building tricks in its early days, is now a powerhouse in a market long-dominated by YouTube, Vimeo, and Vine. In fact, we’ve seen several reports in recent weeks that Facebook is developing tools to address many common gripes.

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How to Plan Your Social Media Strategy for Better Engagement

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In this case, the platform becomes a way of generating awareness, conversions, sales, as well as boosting your Digital Marketing strategy. Source: Digital School of Marketing. Facebook, LinkedIn, Instagram: it’s essential to understand which of those social channels are best to communicate with your audience.

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Which social media channels should your brand be present?

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A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. However, you wouldn’t believe how many times the question we proposed above is asked to marketers. Companies have a lot more to gain from joining Facebook, Instagram, Twitter, and other such platforms.

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2021 Prediction: Less Focus on Traffic and Followers, More Focus on Engagement

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While it’s always nice to have a large follower count, engagement is the social media marketing metric you should pay attention to in 2021 and beyond. For years, social media marketing strategies have largely been centered around growing the audience of your social media channels as much as possible.

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Interactive posts for social media: how to approach and engage your audience

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Among the best Content Marketing strategies, interaction on social media is one of the best when it comes to bringing results in the short and medium terms. With the right content, you will be able to retain and delight users with thought-provoking and highly engaging content. What is social media interaction?