Small Business Mavericks

MARCH 9, 2011

Widgets and tools that allow for embedded content have been around for years. But I have yet to see a really good tool that allows you to embed Facebook content. It’s free and all you have to do is copy the URL, click on the “ditto&# button, and copy/paste the content you want to embed.

Small Business 87

Small Business Content Facebook Case Study 87

Small Business Mavericks

OCTOBER 6, 2014

What happens when someone sees content that they want to share? They volunteer to be on the staff, working for the original business or person who is the source of that content. What Makes Content Sharable? Adrienne Erin took a look at Creating Sharable Content and what you need to do to make it happen.

Content 102

Content Survey Research Social Media 102

Small Business Mavericks

SEPTEMBER 26, 2014

Once upon a time, a business could utilize the organic reach of their Facebook Page posts and show up on the news feeds of interested followers. Chris Crum has put together Everything Facebook Has Said Over The Past Year About News Feed Ranking on WebProNews. Facebook combats click-bait headlines — August 2014.

Facebook 111

Facebook Feed Feedly Organization 111

Small Business Mavericks

SEPTEMBER 20, 2013

If you have a business blog or you need website content, or even if you do any guest blogging or publish articles at various places around the Web, you need a way to come up with constant content ideas. Your first and best source of ideas for content is your customers. You can use that as a springboard for your own content.

Content 112

Content Small Business B2B Review 112

Small Business Mavericks

OCTOBER 4, 2013

Facebook is not just a social networking site for individuals. If you are operating your business through a personal profile, however, I’d like to encourage you to convert that into a Facebook page. Facebook pages are powerful marketing tools because they are public and easily sharable. They are also versatile.

Facebook 98

Facebook Analytics Social Networking Publishing 98

Small Business Mavericks

SEPTEMBER 11, 2013

Last month, Facebook announced that you could embed posts on your blog or website. Embedding posts allows you to take a Facebook or Google+ post and embed it directly into your content rather than simply saying So-and-So said on Facebook (or Google+). So how can you encourage more embeds of your content?

Google 101

Google Facebook Embedding WordPress 101

Small Business Mavericks

JULY 24, 2013

When it comes to marketing through Facebook, businesses have the ability to set up a brand page and use it as an outpost to draw attention to their brands. Here are some ways you can use to keep your Facebook page interesting. In fact, content marketer Monica Wright conducted a study and wrote about it on Marketing Land.

Communities 101

Communities Facebook Survey Small Business 101

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. As of January of this year, content creation has the second largest share of digital marketing budgets. Here’s why.

Video 70

Video Marketing Case Study Mobile 70

Small Business Mavericks

JANUARY 27, 2016

Online marketing strategies are a dime a dozen. But to be truly effective at marketing your business online, you need a well-defined and executed online marketing strategy. So, what are the components of a well-defined online marketing strategy? Elements of an Online Marketing Strategy.

Strategy 70

Strategy Marketing Widget Forums 70

Small Business Mavericks

MARCH 16, 2012

Like it or hate it, Facebook’s Timeline is here to stay, at least, until they decide to make another change. Some of the new components that businesses need to be aware off include: Popular content – you may need to be careful about the type of content you publish, and how you promote that content.

Facebook 117

Facebook Reputation Price Review 117

Small Business Mavericks

JANUARY 6, 2016

The key to effective inbound marketing is to drive traffic back to your website where you can close the sale. No matter what kind of business you run, your best clients are going to be those that come to you through your inbound marketing channels. Inbound marketing can comprise many channels. So what are those channels?

Marketing 70

Marketing Engineering Advertising B2B 70

Small Business Mavericks

SEPTEMBER 24, 2012

Advice I’ve given in the past is the same advice that most small business marketing consultants give: Buy a domain name, pay for hosting, set up a website, etc. So there needs to be a low-commitment way to achieve an online presence that is still effective marketing for the average small business owner. And there is.

Small Business 170

Small Business Domain Name Marketing Consultant 170

Small Business Mavericks

AUGUST 23, 2013

Earlier this month I shared with you the knowledge that Facebook was planning a way for bloggers and other content marketers to embed Facebook posts. Not all Facebook posts are embeddable, but many are. Wouldn’t you like to see your Facebook posts embedded? Now that’s possible.

Embedding 98

Embedding Facebook Small Business Blogger 98

Small Business Mavericks

MAY 11, 2015

Digital marketing allows healthcare organizations to meet the consumers where they are, targeting patients at their specific moment of need based upon their specific condition.” HealthLeaders Media’s Marianne Aiello recently took a look at how the Mayo Clinic’s Digital Marketing Strategy Drives Engagement.

Health Care 70

Health Care Marketing Engineering Reputation 70

Small Business Mavericks

FEBRUARY 20, 2013

I’d suggest where to put your online marketing energies might be one of them. I think three things happened: The early romantic notions of social media being the marketing wave of the future died and Inc 500 companies started getting more realistic about their social media goals in particular and their online marketing goals in general.

LinkedIn 87

LinkedIn Facebook Loyalty Small Business 87

Small Business Mavericks

JANUARY 24, 2014

Except, you shouldn’t expect that training to pay off on Facebook. Wittman concluded that an algorithm change made by Facebook just before Christmas has resulted in 7 new insights. These include: Marketers should focus on engagement. Post content at different times of the day and test your results.

Facebook 107

Facebook Meme Case Study Training 107

Small Business Mavericks

SEPTEMBER 11, 2015

Create a posting schedule – You can keep your social media content focused by providing a calendar or content schedule. Know which piece of content you plan to post on each day and rotate them around so that you post different content pieces on different social media accounts on different days of the week.

Social Media 70

Social Media Marketing Discount Engagement 70

Small Business Mavericks

SEPTEMBER 11, 2015

Create a posting schedule – You can keep your social media content focused by providing a calendar or content schedule. Know which piece of content you plan to post on each day and rotate them around so that you post different content pieces on different social media accounts on different days of the week.

Social Media 70

Social Media Marketing Discount Engagement 70

Small Business Mavericks

MARCH 30, 2011

What You Can Learn From Web TV » 5 Current Internet Marketing Trends With Staying Power Trends come and go, but not all trends end up going. Mobile Search – Seriously, mobile phones have hit the market big time. Blog Marketing – Blog marketing came on strong, then it dipped. I mean, it slowed down.

Trends 156

Trends Case Study Press Release Marketing 156

Small Business Mavericks

MARCH 17, 2012

Most online businesses publish content in two places – their website and their blog – it’s a standard online marketing strategy. You will often see references to publishing content in article directories, Facebook, HubSpot, Squidoo and perhaps even on other blogs as a guest author. You shouldn’t.

Publishing 98

Publishing Repository Joomla Content 98

Small Business Mavericks

APRIL 28, 2012

Marketing was hard work, and it didn’t always come cheap either. It has taken a long time, but those same bricks and mortar businesses are now turning to the Internet to market their goods and services. Their social media marketing campaigns have failed miserably and they are at a loss to understand why.

Social Media 126

Social Media Marketing Publishing Engagement 126

Small Business Mavericks

MAY 16, 2012

If you are looking to see how a coordinated social media marketing campaigns looks, then there is probably none better than that put together by Ikea. The famous flat pack furniture specialists have created a campaign that combines the power of e-mail marketing, the use of a specialty micro-site, Pinterest and Facebook.

Social Media 107

Social Media Marketing Newsletter Loyalty 107

Small Business Mavericks

FEBRUARY 22, 2011

Last week, I discussed Facebook’s new Page layout features , which I think are generally a good thing. Just read the comments on Facebook’s own page. One of the biggest bones of contention seems to be Facebook’s relevance algorithm. That’s a good question, Facebook.

Facebook 96

Facebook Case Study Press Release Small Business 96

Small Business Mavericks

SEPTEMBER 23, 2011

A recent poll shows that 84% of Facebook users don’t like the recent changes they’ve seen in their news feeds. Just so you know, Facebook didn’t make the changes for users, who use the site for free. Can Facebook afford to lose a few free users? Is anyone surprised ? It’s the same model as television.

Facebook 130

Facebook Advertising Feed Feedly 130

Small Business Mavericks

MARCH 10, 2011

Tags: apps , customer service , iPhone , iphone apps , small business This entry was posted on Thursday, March 10th, 2011 at 11:48 am and is filed under Mobile Marketing for Small Business.

Small Business 189

Small Business iPhone Marketing Case Study 189

Small Business Mavericks

SEPTEMBER 18, 2015

When it comes to Internet marketing, one of the most important things to learn right off the bat is the terminology. That said, here are five Internet marketing terms every small business owner should know: Domain Name – I still talk to people who don’t have a clue about what a domain name is.

Domain Name 70

Domain Name Marketing Small Business URL 70

Small Business Mavericks

APRIL 23, 2012

Current research is showing that corporate blogging is on the wane with businesses preferring the short sharp and punchy content they can throw at both Facebook and Twitter. Ideally, you’ll write content that is engaging, informative, and ultimately draws your visitors into becoming customers. In fact, a good mix is ideal.

Facebook 114

Facebook Publishing Social Media Cost 114

Small Business Mavericks

FEBRUARY 1, 2012

One of the platforms behind search engine optimization is content. “Publish useful keyword content regularly” has been the mantra for over a decade now, however, one wonders if that is all about to change and that content on websites could become defunct. It promotes pages based on the number of links to it.

Content 93

Content Forums Privacy Small Business 93

Small Business Mavericks

APRIL 1, 2011

Seriously, viral marketing is really about one thing, and Jonah Peretti describes it pretty well. In other words, the heart of viral marketing is to present people with stuff they want to share with their friends. I like how Jonah talks about the difference between Google and Facebook. Or maybe you haven’t.

Marketing 93

Marketing Case Study Press Release Small Business 93

Small Business Mavericks

JANUARY 10, 2012

If you read some web gurus, there’s no such thing as too much social media marketing. I see ‘gurus’ insisting that every online business should be active on Facebook, Twitter, YouTube, and, in some instances, specialist social media sites such as LinkedIn. However, even a blog requires planning.

Social Media 105

Social Media Marketing Small Business Discount 105

Small Business Mavericks

NOVEMBER 14, 2011

If you troll the social media websites – Facebook, Twitter, LinkedIn, Google+, and various social bookmarking websites – you’ll find a lot of online marketers just posting links to their content. But what if these marketers took a different approach? You’ll be marketing your business indirectly.

Social Media 98

Social Media Social Bookmarking Marketing Project 98

Small Business Mavericks

MARCH 3, 2012

Come March 30, the Facebook Timeline rollout will be complete with all business pages also sporting the new look. On the plus side, the Facebook Timeline will allow businesses to control their own home page images. Once created, a logo can be used on your own website, in advertizing, on Twitter , and now on Facebook.

Brands 98

Brands Facebook Sports Small Business 98

Small Business Mavericks

MARCH 3, 2011

Why Article Marketing Will Never Die » How Unique Is Your Marketing Plan? But what if it had been published in English on Facebook? But the Internet offers novelists and publishers a new tool for marketing and publishing. Actually, plenty of small businesses are using the Internet for innovative marketing.

Case Study 79

Case Study Press Release Marketing Small Business 79

Small Business Mavericks

JUNE 28, 2012

Again, that doesn’t sound like much, but this is a popular feature on Facebook and the fact that Google+ is adding the feature means that they are serious about competing in the social arena. Keep saying that Google+ isn’t competing against Facebook. But what will be the next Facebook feature they decide to add to Google+?

Google 156

Google Blogosphere Compete Small Business 156

Small Business Mavericks

MAY 21, 2012

When it comes to meaningful comments, and deep discussions, forget Facebook and Twitter. If you do go the Facebook and Twitter route, you need to maintain a lot of control over what you do and don’t become involved in. People are not leaving a lot of comments, however, millions of viewers are sharing content on a daily basis.

Comments 161

Comments Social Media Foursquare LinkedIn 161

Small Business Mavericks

JANUARY 29, 2014

Success online isn’t necessarily measured by how many likes you have and how much traffic you get to your website, but if you don’t know those things, then you probably have no point of reference for how successful your online marketing is. Facebook Page Likes – Having a Facebook page isn’t enough.

Metrics 93

Metrics Engineering Mobile Analytics 93

Small Business Mavericks

NOVEMBER 15, 2012

That is, you can manage your online reputation using social media websites like Facebook and Twitter. Rich Gorman at Marketing Pilgrim offers three suggestions to help small business owners more effectively use social media for reputation management. Create more content. Online, it’s all about the content.

Reputation 101

Reputation Social Networking Engineering SEO 101