Sherrilynne Starkie

APRIL 3, 2015

Ever notice that the video ads you see in your Facebook news feed start running even if you don’t click on play? People respond differently to the videos that the see in their Facebook news feeds. For content marketers it’s difficult to measure the impact a video might have. Source: Facebook. Related articles.

Video 150

Video Content Facebook Study 150

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

DECEMBER 31, 2014

Do you struggle to keep up with the demand for quality content? To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. This ‘best practices’ report makes the argument that only when an organization has ‘content’ hardwired, can it create, produce, publish content continually.

Content 282

Content Committee How To Curation 282

Sherrilynne Starkie

JANUARY 4, 2018

Top Five: Facebook continues towards world domination. Here's my first 2018 top 5 social media must-knows for marketing communications professionals feat. Amazon, Facebook, Instagram, Twitter and Youtube. Facebook gets Golden Globes over incumbent Twitter. Facebook now dominates as THE live streaming platform of choice.

Facebook 218

Facebook YouTube Instagram Feed 218

Sherrilynne Starkie

AUGUST 7, 2018

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. The study looked at 43 million posts from the top 20,000 brands on Facebook to compare organic engagement levels year on year. Rethinking Facebook Marketing.

Brands 150

Brands Facebook Study Mobile 150

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. Owned Media is self-published content.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

JUNE 16, 2013

Facebook has introduced the use of hashtags ! This week, Facebook announced rolled out a series of features that surface some of the interesting discussions pe ople are having about public events, people and topics. Related posts: Facebook news today. Facebook graph search and your privacy. Related articles.

Hashtag 312

Hashtag Facebook Tumblr Privacy 312

Sherrilynne Starkie

OCTOBER 17, 2012

Sixty-nine per cent of online consumers who visit Pinterest found an item they’ve purchased, or want to purchase, compared to just forty per cent of online consumers who visit Facebook and found the same, according to the latest study in the Bizrate Insights Image Sharing and Shopping Series. Content marketing delivers sales leads.

Retail 346

Retail Facebook Study ROI 346

Sherrilynne Starkie

FEBRUARY 18, 2020

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. People are not surfacing your content through search. What is Earned Media?

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

SEPTEMBER 12, 2015

Facebook has just announced that business pages are getting a whole lot more mobile friendly thanks to new features and functions designed with hand-held devices in mind. There are 45 million businesses using Facebook pages to reach more than 1.5 Related Posts: Measuring the impact of Facebook video content.

Mobile 150

Mobile Facebook Retail Hashtag 150

Sherrilynne Starkie

NOVEMBER 26, 2017

This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. Here are some of the innovations and new features introduced by Twitter, Facebook, LinkIn and Pinterest this week. This cool feature will allow longer form content onto Twitter which make it a more relevant channel for brands. Sherrilynne Starkie.

Features 230

Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

APRIL 5, 2018

It takes digital knowledge along with solid marketing and communications experience. It meant no promoted content, a limited use of stories and no analytics. Companies often focus a lot of resources on three or four major channels: Facebook, Instagram, Twitter and LinkedIn, because that’s what they know.

Social Media 329

Social Media Consultant Resources Curation 329

Sherrilynne Starkie

AUGUST 8, 2018

It includes Facebook for publishers, Google Data Studio, auto tweeting, Youtube aspect ratios and a discussion of tech industry ethics in targeting children. How Facebook handles breaking news and its life cycle. Undertanding how Facebook handles news content is a priority for communications professionals.

API 150

API YouTube Data News 150

Sherrilynne Starkie

OCTOBER 12, 2018

After a bit of a hiatus, I’m back with this week’s Top 5 Must-Know News for PR and marketing communications professionals. Facebook cracks down on link bait and ad farms. Facebook has just removed 559 brand pages and 251 profiles, because they’ve consistently broken its anti-spam rules. — SS.

Google 279

Google Film Instagram News 279

Sherrilynne Starkie

JANUARY 12, 2018

Social media and marketing news, information, trends and stats to set you up for a strong start to 2018. Top Five: Marketing Trends and Stats for 2018. Facebook, Google, CES, BBC all make this week's list of top social media must-knows. Facebook, Google, CES, BBC all make this week's list of top social media must-knows.

News 262

News Google Statistics Trends 262

Sherrilynne Starkie

JANUARY 3, 2019

The first Top Five must-know social media news of 2019 for communicators and marketers! We also feature stories about Cookie Monster on Twitter, Facebook Messenger’s dark mode tests and news about possible IPOs. 10+ Marketing Predictions for 2019 From Top Marketers. New Year…new you for content marketers.

Social Media 150

Social Media B2B Analytics Newsletter 150

Sherrilynne Starkie

JANUARY 2, 2018

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog.

Consultant 309

Consultant Social Media Curata Sysomos 309

Sherrilynne Starkie

NOVEMBER 3, 2013

PLEASE LIKE MY FACEBOOK PAGE. Featured Headline Marketing YouTube Content marketing preflight Viral video Virgin America' Make it like this… Related posts: Video: the Internet of you! Somebody that I used to know. YouTube introduces trends. Related articles. Viral Videos. Looking Deeper at Viral Videos.

Video 386

Video YouTube Trends Features 386

Sherrilynne Starkie

FEBRUARY 15, 2018

Must-know info for marketing communications pros. Knowing how an audience is performing, or not performing, can help site owners determine how much of their time and budget should be spent marketing towards that specific segment of visitors. Facebook Launches new Lists feature. followers . Listly by Sherrilynne Starkie.

Analytics 249

Analytics Report Google Notification 249

Sherrilynne Starkie

FEBRUARY 6, 2019

This week’s top 5 social media news for marketing and communications professionals! We feature the new Facebook Messenger Unsend. Get information from Facebook on fighting fake news. Facebook’s Messenger Unsend Feature Is Now Available. Facebook’s Messenger Unsend Feature Is Now Available.

Instagram 186

Instagram Construction Fashion Policies 186

Sherrilynne Starkie

APRIL 3, 2019

Top news this week from the world of social media includes the death of Google+, Facebook’s war on hate, LinkedIn’s lookalike audiences, GMail’s 15th birthday and a primer on using TikTok. LinkedIn brings lookalike audiences to B2B marketing. Google+ died yesterday. Sandberg says we can win against hate.

LinkedIn 210

LinkedIn B2B Google Newsletter 210

Sherrilynne Starkie

JUNE 27, 2018

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. The app will rely on artificial intelligence to organize the new suggested content.

Google 170

Google Adwords Case Study Sports 170

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. A lot of people think of social media as marketing, and it’s an important part. But, its use is not limited to marketing. Storytelling is essential to compelling content. They are strategic advisors.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

NOVEMBER 1, 2018

This week’s Top 5 must-know news for marketing, communications and PR professionals includes new social functions for Vimeo, Facebook’s growth trends, Twitter and retweets, Pinterest users and fun emojis. If you’re not using video you’re not doing content marketing. — SS. — SS.

Vimeo 186

Vimeo LinkedIn Privacy Publishing 186

Sherrilynne Starkie

FEBRUARY 17, 2013

Related posts: Five Ottawa Facebook pages worth checking out. PLEASE LIKE MY FACEBOOK PAGE. 100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation. | via @listly. 100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation.

Social Media 312

Social Media Guidelines Curation Newsletter 312

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Facebook removes content from Russia and Iran. Not so much. Google to tell us the good news for once.

News 150

News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

JANUARY 18, 2014

Each New Year’s Day, people resolve to get organized once and for all, and for content marketers being organized can make the difference between being ‘good enough’ and ‘top notch’. Google Keep is a nifty little free app that can help lift a content marketing effort to the next level. Hands free Facebook.

Organization 314

Organization Google Policies Privacy 314

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. Related articles.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

SEPTEMBER 17, 2019

Great video news for marketers! Facebook has announced new features and metrics for its Live API, Watch Parties and within its Creator Studio. Rehearsals” via Facebook’s Live API: Page owners will be able to publish Live video only to their Page Admin and editors to test production setups, interactive features and do practice runs.

Features 39

Features Video API Facebook 39

Sherrilynne Starkie

NOVEMBER 8, 2018

Google My Business, Snapchat, blended retail, Facebook and Google Assistant all feature. Facebook and Macy’s team up. The Market @ Macy’s helps both emerging and established brands reach new audiences by showcasing them in a physical space inside Macy’s. Google My Business rolls out new feature. — SS.

Retail 150

Retail Trends Survey Small Business 150

Sherrilynne Starkie

JANUARY 10, 2019

Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google. New CTA buttons for Facebook Page stories. — SS. How to use YouTube stories. — SS.

Features 150

Features Social Media Survey YouTube 150

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Facebook needs to turn this thing around!

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

JANUARY 16, 2012

It will allow each user to surface content that has been shared with him or her on Google+ along with information that has been shared publicly integrated into typical Web search results. Three types of Google+ content will be included in Search plus Your World results: personal results, profiles in search and profiles and pages.

Picasa 304

Picasa Engineering Privacy Google 304

Sherrilynne Starkie

SEPTEMBER 11, 2018

This week’s top five must-know news for marketing and communications professionals includes Facebook’s new ad capabilities, Twitter’s live audio broadcasts, Snapchat’s Spectacles V2, the Ottawa Senators’ owner’s PR offensive and Pinterest’s new milestones. — SS. — SS. .

Newsletter 170

Newsletter Team Twitter Features 170

Sherrilynne Starkie

OCTOBER 21, 2013

This is nothing new to Facebook users, whose ‘likes’ have been featured in the social networks sponsored stories for quite some time now. Content marketing: feeling ripped off? PLEASE LIKE MY FACEBOOK PAGE. Featured Headline Social Media advertising Content marketing digiital endorsement ads Google'

Google 265

Google Privacy Advertising Social Networking 265

Sherrilynne Starkie

DECEMBER 27, 2013

Infographic: B2B content marketing trends. PLEASE LIKE MY FACEBOOK PAGE. Me or Twitter founder Biz Stone. He beat me hands down. Still, we seem to have a bit common. Related posts: Infographic: selling in social media. Instagram or Vine? Featured Headline Twitter Biz Stone infographic'

B2B 336

B2B Trends Instagram Features 336

Sherrilynne Starkie

APRIL 24, 2018

However, it’s unlikely that each of the chain’s 900 pubs employs someone who has the social media skills and knowledge necessary for marketing success. Social Media Marketing Expertise. Social Media Marketing Expertise. Social media marketing is a specialty profession.

Social Media 210

Social Media Tools Skills HootSuite 210