Navolutions

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Why Facebook’s Updates (probably) Won’t Kill Your Business

Navolutions

There has been a lot of misinformation out there about Facebook’s latest announcement. We’ve talked with a few frustrated business owners who are convinced that the move is a plot by Facebook to force more businesses into buying ads for posts that would have previously earned free exposure. Or posts that have the same content as ads.

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Can We Talk? Why Your Company’s Social Media Needs to Sound Human

Navolutions

You may not think that a book written about the internet in 1999 would have much to offer us in the realm of web marketing today, but think again. Here’s a snippet of The Cluetrain Manifesto that was dead-on about the fundamentals: “…Markets are conversations. Now, take a look at this electrical service company’s Facebook post.

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What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

Regular user posts will now show more text content on the feed, attached media just became easier to access, and comment/reshare options are now more prominent. Because the line between companies and people is thinner on Google+ than Facebook, you can even experiment with posting directly from your personal account.

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What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

Regular user posts will now show more text content on the feed, attached media just became easier to access, and comment/reshare options are now more prominent. Because the line between companies and people is thinner on Google+ than Facebook, you can even experiment with posting directly from your personal account.

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Who’s Afraid of the Big Bad Yelp?

Navolutions

Google’s adwords for mobile are better at attracting immediate conversions, Google display network is better for remarketing, Stumbleupon’s paid discovery is better for getting cool content out there, and Facebook ads are better for creating customer relationships.

Review 166
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Our Pleasanton Young Professionals Presentation: A Wrap Up & Reference

Navolutions

Thanks to everyone who joined us at today’s Pleasanton Young Professionals presentation, where we covered the basics of SEO and social media marketing. SEO is just one component of Search Engine Marketing, or SEM. On Page Content – On page content includes your text, images, videos, and other media.

SEO 100
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What Your Webmaster Can’t Do For You

Navolutions

Unfortunately, it’s all of these little details that add up into a real online presence and marketing strategy, and every detail that’s missing could hurt you in the long run. The first and easiest thing you can do is to send your webmaster a copy of every marketing material you have. What Can I Do About it?

SEO 100