Jeff Esposito

JUNE 4, 2012

Without a doubt each one of these stores had a callout to “like them on Facebook,” or to “check-in on foursquare” or to “follow us on Twitter”. When I peeped out the profiles on my phone I found: Facebook – one-way communications and push marketing. Twitter – minimal conversation and mostly push marketing.

Brands 50

Brands Real Estate Foursquare Retail 50

Jeff Esposito

FEBRUARY 1, 2013

About a week plus ago, she noticed that someone was using her Facebook profile picture for a fake account that was doing some questionable things. The four Ps of content marketing – everyone is high on content marketing now and this is a good read for those in content marketing.

Communities 42

Communities Questions Social Media Content 42

Jeff Esposito

MARCH 18, 2012

South by Southwest is often called spring break for nerds – a place filled with techies and marketers looking for the next big thing. One hot topic among the folks I met was the new advertising models for Facebook and Twitter. Facebook has created the perfect drug and knows it.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

SEPTEMBER 14, 2012

Facebook, I suggest that you do it now. Their 100 days of Oreo campaign is brilliant from a content and pop culture standpoint and is a golden example for mixing social and content marketing. Oreo’s 100-Day ‘Daily Twist’ Campaign Puts Cookie in Conversation – if you aren’t following Oreo on.

Klout 35

Klout Campaign Issues Examples 35

Jeff Esposito

JUNE 2, 2015

If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. While it would be easy to jump into the fray and replace Facebook for Simpsons in the old “ Simpsons did it ” meme, I won’t. A common question asked is what are these tweets generating? How many people are seeing them?

Twitter 20

Twitter Social Media Management Meme Comparison 20

Jeff Esposito

JUNE 2, 2015

If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. While it would be easy to jump into the fray and replace Facebook for Simpsons in the old “ Simpsons did it ” meme, I won’t. A common question asked is what are these tweets generating? How many people are seeing them?

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

NOVEMBER 30, 2012

If you live in the Boston area and know of any folks who would be interested in an entry-level content marketing role with Vistaprint, drop me an email or Tweet. Social Influence and The Marketer’s Dilemma – what is influence and how can you tap into your online influencers? Thanks in advance and catch you next week.

Review 39

Review Influencer Publishing Tips 39

Jeff Esposito

MARCH 8, 2012

You Don’t Always Need 100 Million Dollars or 100 Years for Traditional Advertising to Work – We all know social media is big for marketing. Is your marketing message too good to be true? After all, there is no such thing as a free lunch.

Blogger 36

Blogger Influencer Social Media Advertising 36

Jeff Esposito

APRIL 5, 2013

My favorite from the article is below: WWE Unveils Social-Media Smackdown for Wrestlemania – whether you like fake wrestling or not, you have to admire the way that the WWE has leveraged social media to expand the audience experience — talk about getting content marketing right. 1 – do you manage a Facebook page for your company?

Eventful 30

Eventful Company Social Media Features 30

Jeff Esposito

JULY 8, 2013

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. 1) It’s refreshing to read unscripted content, ideas and opinions from today’s corporate leaders. It was unchartered territory that even PR pros couldn’t grasp.

Reputation 47

Reputation Authentication Small Business Statistics 47

Jeff Esposito

MARCH 27, 2013

This goes for both personal and marketing communication. Email marketing open rates are dipping and on a site like Twitter only 25 percent of your followers will see what you Tweet out. Take a look at your email inbox or the ads on the right-hand side of your Facebook page. Our lives are filled with clutter.

News 37

News Sites Twitter Facebook 37

Jeff Esposito

AUGUST 14, 2011

According to Klout.com, “Every time you create content or engage you influence others. The Klout Score uses data from Twitter, Facebook, LinkedIn, and Foursquare in order to. Just in the last year, Klout has begun to reward influencers with things likeSubway gift cards and exclusive content.

Influencer 48

Influencer Klout Foursquare Analysis 48

Jeff Esposito

MARCH 11, 2011

Hopefully you’ll check back for the content that I am producing at SXSW in terms of videos and chats with some cool folks. Don’t be bashful, PR, social media, marketing, advertising, legal and sales all count. The Facebook Empire Ends Here – I love this post from Geoff Livingston. OK – I am not going to lie.

Crowdsourcing 21

Crowdsourcing Brand Monitoring Small Business Social Media 21

Jeff Esposito

MAY 29, 2015

Enter the Facebook revolving door: When my team took over Facebook from the SEO/Web 2.0 I am proud to say that I had a hand in leading and creating teams in content marketing, social media paid/organic, customer service and technology integrations. It also taught me to ask for forgiveness as opposed to permission.

Web 2.0 20

Web 2.0 Team Sports Education 20

Jeff Esposito

MAY 29, 2015

Enter the Facebook revolving door: When my team took over Facebook from the SEO/Web 2.0 I am proud to say that I had a hand in leading and creating teams in content marketing, social media paid/organic, customer service and technology integrations. It also taught me to ask for forgiveness as opposed to permission.

Web 2.0 20

Web 2.0 Team Sports Education 20

Jeff Esposito

OCTOBER 29, 2010

Yes you control the content on Twitter, Facebook, YouTube, etc., but who owns the URL and content on the network? Is it social, sure but the company owns the content. Can Boston Become the Silicon Valley of Marketing? Can Boston Become the Silicon Valley of Marketing? – The network does.

Lithium 24

Lithium Real Estate Sample Samples 24

Jeff Esposito

AUGUST 6, 2010

Social Media Marketing – The Japanese Way – Other cultures and Social Media tend to fascinate me. A Case Study In Launching A Facebook Page – There are a lot of “How To” articles on Facebook pages, but not many offer clear cut reasons why. Nothing major or earth-shattering more nerdy than anything.

Creative Commons 26

Creative Commons Case Study Disqus Report 26

Jeff Esposito

MARCH 25, 2011

Instead of taking advice from folks that said look at the genius of Charlie Sheen, I am taking a small break from the keyboard to recover and handing over the keys to some good friends who will offer you some awesome content that you should check out and be sure to follow them and read their blogs as well.

Privacy 23

Privacy Skills Industry Social Media 23

Jeff Esposito

MARCH 4, 2011

Facebook, Twitter play role in college admissions – We’ve all heard about jobs firing folks because of things happening on the social Web, but would you believe that it is filtering into the admissions process? Is there a void of advanced social media content on the conference scene? – I love this post from Arik Hanson.

Sports 28

Sports Conference Influencer Social Media 28

Jeff Esposito

SEPTEMBER 1, 2010

The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. Common Misconceptions When many marketers look at social media platforms, they are immediately drawn towards the audience of the site. Facebook for example, has over 500 million users on the site.

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

JULY 30, 2010

Ford’s Explorer Reveal – Unlike the other links that are in this post, this links to a Facebook page. Ford, who is always pushing the social media envelope, revealed the Explorer on Facebook. The content trickled live onto the page throughout the day. The comments are.

Creative Commons 24

Creative Commons Disqus Campaign Video 24