Janet Fouts

OCTOBER 15, 2012

It’s also a great lesson in how marketing on and offline has changed. Clearly Red Bull understands the value of entertainment content and leverages various online tools to maximize the viewer ship of these events, they have their own web TV channel called RedBullTV. Obviously the big one is content is truly king.

Marketing 144

Marketing Eventful iPhone YouTube 144

Janet Fouts

APRIL 18, 2012

Many Facebook page owners are disappointed with the results they are getting from their Facebook pages. This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook. This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook. Quit marketing.

Engagement 141

Engagement Facebook Case Study Focus Group 141

Janet Fouts

MARCH 13, 2012

We’ve mostly gotten comfy with the changes to our personal pages when Facebook went to the timeline model, but trust me, that was nothing compared to the changes you’re going to see for business. Many marketers have been practically drooling over all that potential ad space too, but Facebook is having none of that.

Real Estate 124

Real Estate Facebook Discount Applications 124

Janet Fouts

FEBRUARY 26, 2015

We all *think* we’re doing great when the Twitter alerts are rolling, Email’s pinging, Facebook is always open and your RSS feeds are pushing you new content to share. Here are a few tips to make the time you spend working on social media marketing tasks, and your entire day, more useful to everyone. Efficient right?

Social Media 70

Social Media Marketing RSS Study 70

Janet Fouts

DECEMBER 10, 2013

Businesses tout their understanding of the value of social currency and especially small business, for whom the playing field was leveled online by the accessibility of social sites like Twitter and Facebook. Many businesses have shifted to using social sites as customer support venues, marketing platforms and communities.

Social Media 150

Social Media Small Business Startup Communities 150

Janet Fouts

MAY 30, 2012

I’ve noted before that the Google+ Business pages may not be for all brands, some have built their Google+ pages and done quite well, but maybe not well enough to ax that Facebook page just yet. Search Marketers must know the details to properly advise clients. Unlike Facebook or Twitter, Plus is owned by Google.

Google 133

Google Social Media Sentiment Conversation 133

Janet Fouts

APRIL 29, 2013

Global Social Media Marketing, Cisco Systems. We talked a bit about Vine and how it is being used by a broad scope of people, from filmmakers to big brands and marketers, even some Twitter and Vine resumes or request for product information. Linkedin is becoming a more vibrant place with richer content. LaSandra Brill Sr.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Janet Fouts

SEPTEMBER 22, 2010

I use Objective Marketer extensively for clients to automate posts related to contests, speaking engagements, book signings, event announcements etc. If you are using social media for marketing then you don’t want to bury people with information all at once but feed it little by little in useful quantities. Turn it off.

Social Media 132

Social Media Alltop Tweetdeck HootSuite 132

Janet Fouts

JULY 5, 2011

The network itself is reminiscent of a mix of the best features of FriendFeed , Facebook and a few other networks, and as Kit Eaton pointed out in her Google+ post on Fast Company the network seems positioned to take over from Foursquare , Instagram , Facebook and maybe even Twitter and Quora. You know who you are.

Google 123

Google Syndication Foursquare Social Networking 123

Janet Fouts

NOVEMBER 3, 2010

I know what I think people want to learn, but it’s crucial that we continue to build out content that focuses on what people really want as opposed to what I think they should want. I’m doing a little market research. How to use Twitter, Facebook, Linkedin and WordPress. Step by step tutorials?

Social Media 135

Social Media WordPress Class Training 135

Janet Fouts

JANUARY 27, 2011

Looking for a job in marketing? This is a brand new tool to see how engaged your Facebook page is with your fans. Does it give you more info than Facebook’s insights reports? My Web Career scores you based on your Facebook and/or Linkedin profiles. Literally when someone actually engages with your content.

Klout 138

Klout Brands Social Media Postrank 138

Janet Fouts

OCTOBER 29, 2012

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Do they get comments and do people share their content through social media? Gather links for their Twitter, Facebook, Google+, Linkedin profiles at a minimum.

Influencer 135

Influencer Klout URL Social Media 135

Janet Fouts

OCTOBER 25, 2010

For a while you’re addicted to watching who re-tweets you, mentions your brand on their blog or says something about you on a Facebook page. Identifying phrasing and keyword response can tell you a lot about how your messaging is working and your target market too. Are they writing content relevant to you and your brand?

Social Media 132

Social Media Data SM2 Radian6 132

Janet Fouts

JUNE 14, 2011

But just posting a video, creating a Twitter account or a Facebook page will not bring droves to sit at your feet and learn from the master and it certainly won’t guarantee the success of your fundraising initiative. Free webinars you say? These webinars are totally free and you only have to sign up once to be able to come to all 4.

Virtual World 136

Virtual World Collaboration Education Curation 136

Janet Fouts

JANUARY 21, 2013

It’s all the buzz right now, and Facebook is slowly letting users see what the fuss is all about. Marketers everywhere are frantically trying to figure out how they’re going to use Graph Search as part of their social business strategy or not. Here’s a link to Facebook’s announcement.

Facebook 168

Facebook Buy Engagement Comments 168

Janet Fouts

JUNE 5, 2014

They are marketers, authors, trainers, CEOs, and some are just plain geeks. CEO, president & co-founder of Marketo, the leading provider of cloud-based marketing software, successful serial entrepreneur & author of Revenue Disruption. Social Media and Internet Marketing consultant for small to medium businesses.

Consultant 196

Consultant Klout B2B Influencer 196

Janet Fouts

NOVEMBER 7, 2017

I just read the Sprout Social Q4 Index for 2017 , and it’s got some very interesting data, especially if you’re a marketer. The report is based on data from 357,000 public social profiles (171,000 Facebook; 134,000 Twitter; 52,000 Instagram) of continually active accounts. You did, and that, my friend, is User Generated Content.

UGC 87

UGC Report Social Media Nielsen 87

Janet Fouts

OCTOBER 31, 2011

Especially PR and marketing professionals who are watching social media speed up the reaction time of their customers to light speed. He didn’t waste any time gathering as much data and content as he could so people could get a better picture. She blogged about it and then posted on the wall of the Chapstick Facebook page.

Social Media 128

Social Media Blogger Video Comments 128

Janet Fouts

SEPTEMBER 5, 2012

The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. Whether it’s how to create a landing page that really converts, fine tune your email marketing , or how to make sure nobody misses your next webinar , Hubspot puts out great inbound content to learn from.

Hubspot 123

Hubspot Bookmarklet Analytics Paid Search 123

Janet Fouts

SEPTEMBER 5, 2014

I like to say Google+ combines the best of Twitter and Facebook on one network. With Google+ you can toss off a quick comment on a link you’ve shared and find thoughtful commentary building on it for days, in a threaded format just like Facebook and popular forums. It’s still about the content. to an App or Website.

Google 175

Google Hashtag Journal Forums 175

Janet Fouts

MAY 4, 2015

We all know video is wildly popular across the board and people love the experience of sharing their life experiences with others in real time.When Meerkat launched in March it got a huge bump from social media marketers who created live video in real time from the South by Southwest conference. I’m easy to find on both.

Video 70

Video Ustream Twitter API 70

Janet Fouts

MAY 4, 2015

We all know video is wildly popular across the board and people love the experience of sharing their life experiences with others in real time.When Meerkat launched in March it got a huge bump from social media marketers who created live video in real time from the South by Southwest conference. I’m easy to find on both.

Video 70

Video Ustream Twitter API 70

Janet Fouts

DECEMBER 14, 2010

When crafting a strategy for nonprofits, don’t assume the folks who ‘like’ you in Facebook are also going to follow you on Twitter or take the same type of actions. Wish there was a way to say I like your content without being spammed. Social Media Marketing is about business. Denise Wakeman. CJ Brasiel.

Social Media 146

Social Media ROI Syndication System 146