agora pulse

NOVEMBER 30, 2020

BONUS MATERIALS: Free Content Calendar. Have you wanted to dig into content marketing but didn’t know where to begin? Check out our tips and tricks for social media managers to start their content marketing efforts. Social Media Marketing vs. Content Marketing. Content Marketing.

Content 182

Content Marketing How To Social Media Management 182

Sherrilynne Starkie

AUGUST 10, 2013

Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Does Facebook affect your brain? PLEASE LIKE MY FACEBOOK PAGE. Why Visual Content and Marketing Go Hand in Hand [Infographic]. Source: Ambassador. Twitter for companies. Related articles.

B2B 370

B2B Content Trends Marketing 370

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Tools like Creator Studio for Facebook and Instagram can help. You can schedule posts, interact with your community and even monetize your content. What is Creator Studio?`

Instagram 103

Instagram Facebook Marketing Features 103

Jon Loomer

MAY 17, 2022

I wrote about Marketing Messages from Meta Business Suite yesterday. Historically, the low quality of leads has been a knock on Facebook lead ads. Gated Content. Another feature that is coming to lead ads is Gated Content. Today, let’s cover the new features related to lead ads. But we’ll hold off for now.

Content 200

Content Facebook Hosting Features 200

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Nine Benefits of Social Proof in Marketing.

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. What is ephemeral content?

Strategy 114

Strategy Content How To Marketing 114

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 121

Strategy Brands Content UGC 121

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. Its marketing potential is immensely high, given the number of active users it has. What is Facebook marketing? Out of those 8.1

Strategy 52

Strategy Facebook Marketing Groups 52

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

Marketing 240

Marketing Education Forums LinkedIn 240

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing?

Strategy 118

Strategy Facebook Marketing FAQ 118

Ignite Social Media

OCTOBER 12, 2021

The week of October 4, 2021, Facebook’s week went from bad to worse when the company’s entire family of apps were inaccessible to users with no warning. The massive outage, which impacted Facebook, Instagram, WhatsApp, Messenger, and Oculus, lasted over 5 hours. 1) Don’t Put All Your Eggs in One Basket. . #1)

Facebook 161

Facebook Marketing Eventful Social Media 161

Ignite Social Media

SEPTEMBER 30, 2021

The Fallout from “The Facebook Files” Has Begun. Rather it appears to be the first chip to fall from the bombshell “ Facebook Files ” series released two weeks prior by the Wall Street Journal. In fact, brands should be prepared for other changes that could impact their social media marketing performance.

Social Media 172

Social Media Facebook Marketing Proposal 172

Jon Loomer

JUNE 1, 2022

Did you know that you can do this with organic content ? You’re probably familiar with A/B split tests for Facebook ads. With all of that said, I want to walk through the two ways that I can create A/B split tests of organic content… Meta Business Suite. The first step will be to select a Content Type.

Organization 213

Organization Facebook Content Metrics 213

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 267

Social Media Tips Marketing HootSuite 267

Ignite Social Media

JANUARY 5, 2021

If you are a brand with a global presence you should consider Facebook Global Pages. Facebook Global Pages aren’t new , they have been around for a few years now, but many brands aren’t taking full advantage of this structure. Let’s dive into more specifics about Facebook Global Pages. Market Pages. Default Page.

Facebook 161

Facebook Marketing Aggregator URL 161

Oktopost

MAY 23, 2023

But anyone who has been involved in content creation for more than 5 minutes will no doubt be a little cautious around the copy-paste routine. Content is king, but only if it’s original – only if it finds a way to offer some unique, never-seen-before vantage point on a subject that interests the widest audience possible, right?

Social Media 92

Social Media Content Marketing ROI 92

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

B2B 225

B2B Social Media Marketing Influencer 225

Ignite Social Media

SEPTEMBER 5, 2023

To grow your audience on social media, your content needs to be original, eye-catching, and engaging. Quick and Timely Content About Current Events First up, we love this quick and quippy post from Merriam-Webster on X, formerly Twitter. Furthermore, using the Facebook Group adds some exclusivity and interest to the post.

Social Media 161

Social Media Brands Content UGC 161

Pam Moore

APRIL 13, 2018

From strategies for digital marketing, content marketing, and video to the social networks such as Facebook, LinkedIn, Twitter, Instagram and the list goes on, it seems the foundation for which many marketers have built their business is changing underneath their social feet. Top 10 Content Marketing Myths.

Content 162

Content Marketing Training ROI 162

Ignite Social Media

SEPTEMBER 9, 2020

Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. How It Works. Image Source: Social Media Today.

Groups 172

Groups Groups Tools Brands 172

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy of great content and consistency. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach.

Facebook 119

Facebook How To Publishing Analytics 119

Pam Moore

AUGUST 2, 2017

Tired of spinning your social wheels trying to market your business on Facebook? This is a special Facebook live webinar event packed with actionable tips and strategies you can implement immediately. Free Facebook Training Webinar – Here is What you will learn: . How to create content that connects and converts.

Facebook 165

Facebook Marketing Training Eventful 165

Pam Moore

JULY 9, 2018

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. I think often times marketers over complicate what should be simple.

Content 163

Content Training Marketing Industry 163

Oktopost

OCTOBER 8, 2020

A solid content marketing strategy is one of the most important elements for a business to help shape a brand’s identity. But with employees more mobile and more remote than ever been before, what implications does this have on the modern day content marketer? Looking to Level Up Your Marketing Game Plan?

Content 91

Content Marketing B2B Hosting 91

Pam Moore

JUNE 21, 2019

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Yet, content is at the core of everything brands and people do online.

Content 113

Content Marketing Loyalty Findability 113

Pam Moore

DECEMBER 14, 2017

Is your content and digital platform ready for top business performance in 2018? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? It seems content often gets created in silos.

Organization 165

Organization Content ROI Marketing 165

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. It's not good enough to just create cool visuals, be on Facebook Live video daily and tweet a few links.

Template 167

Template Templates Trends Content 167

Social Media Today

SEPTEMBER 21, 2022

'Unconnected Reach' is a growing consideration for Facebook marketers.

Facebook 214

Facebook How To Content Marketing 214

Jon Loomer

JANUARY 4, 2023

Ever since ChatGPT made it into the mainstream, marketers have been scrambling to find creative ways to use it. Here’s a good one: Use ChatGPT to generate purchase event code for your Facebook pixel. You can use others as well (content ID, content type, number of items), but start here. The ChatGPT Prompt.

Eventful 203

Eventful Facebook Price Process 203

Pam Moore

JULY 6, 2019

Conversations, LinkedIn company page posts, LinkedIn video, YouTube videos, Instagram Stories, Instagram Posts, podcasts, live video streams, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook live video, iTunes podcasts, and the list goes on. Definition of content marketing.

Content 104

Content Marketing Template Templates 104

Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up.

Feed 166

Feed Feedly News Facebook 166

Hootsuite

MARCH 27, 2024

The main difference that identifies a boosted post vs ad is that boosted posts generally (but not always) start as organic content. A boosted post looks almost exactly the same as regular organic content. Find out how to boost a post on Facebook , Instagram , and LinkedIn. Boosted posts vs. ads: what’s the difference?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Pam Moore

AUGUST 11, 2018

Creating content that inspires, connects and converts is not an easy task. Also, it could simply be your content is just not sexy and what some would call “boring.” ” However, those who need and want your services and content likely think it is exciting if you do it right! YOU can create amazing content!

Industry 132

Industry Real Estate Content Insurance 132

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

Publishing 95

Publishing Tools Brands Facebook 95

The Realtime Report

AUGUST 25, 2020

Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Lastly, we will discuss the difference between advertising and marketing on social media. Ads Are Easy.

Small Business 251

Small Business Social Media Strategy Marketing 251

Jon Loomer

OCTOBER 17, 2022

And I’m creating a ton of content for you to help with Facebook ads. Here’s how to do it… @jonloomer How to customize and save your columns in Facebook Ads Manager. Run Ads to Promote Facebook and Instagram Reels. jonloomer How to promote Facebook and Instagram Reels. I’m being serious.

Facebook 190

Facebook Instagram Eventful Video 190

Socialmedia.biz

OCTOBER 30, 2018

It used to be that marketers, website owners, and bloggers only had to worry about staying compliant with Google’s algorithm and its updates but now it seems that they have to stay in tune with Facebook’s ever-changing algorithms as well. Improving Content Web Wide . News Feed Algorithm .

Content 119

Content Facebook Feed Feedly 119