Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. Each element has its own chapter: F ocus, L anguage and Content, I ncentives & Motivations & Outreach, R ules Guidelines & Rituals, T ools.

Review 142

Review Company Klout Policies 142

Akamai Marketing

MARCH 24, 2011

Then you could ask them “ where should we have a social media presence? &# Give every employee’s voice equal weight, no matter if they are your VP of marketing or the janitor. 1) If you don’t already: jump on Twitter, Facebook, YouTube and create an account for yourself (not your business, not yet ).

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

FEBRUARY 8, 2011

As a blogger, there are numerous tools at your disposal to track how your content is doing. Because if you are creating content, you are likely distributing and promoting that content in variety of ways, including social media. It isn’t that we need a tool that does everything. Most obvious of these is Google Analytics.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 9, 2009

Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses.

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Once you know WHO, then you can decide HOW (platform) and WHY (content) you’ll be conversing with them. Be prepared to test the market, and don’t be afraid to fail.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

JUNE 29, 2011

Social media at its best and most successful is integrated into an overall marketing strategy. You might also consider a very specific content strategy or you might want to build a blog, it might be a Facebook page, it might be a series of videos. When all else has failed, try social media and do it FAST.

Social Media 180

Social Media Creative Commons Campaign Advertising 180

Akamai Marketing

MARCH 9, 2009

Maybe travel and tourism will will be the next segment to utilize the power of event marketing. Share and Enjoy: Tags: event marketing , Hawaii No Comments Start the ball rolling by posting a comment on this article! Marriott Hawaii bookings are up 40%. P.S. The bus is already onto it’s next adventure: a NASCAR driver is using it.

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

DECEMBER 29, 2011

Think outside the blog: Don’t get me wrong, this blog remains my number one love in terms of content creation, however, there are so many opportunities to create content, its a shame to limit it to the blog only. Along those lines, I’ll be making better use of my businesses Facebook page and Google+Page.

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

FEBRUARY 22, 2011

All Rights Reserved.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

FEBRUARY 11, 2009

Make your marketing dollars communicate with your incentive dollars. Make your employee enhancement communicate with your incentive dollars and marketing dollars. Now that the spotlight is on, every time there is a sponsorship, a meeting or an event, eyebrows will go up.

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

JULY 26, 2011

And sometimes, particularly of late, the conversation (engagement) happens on Twitter or Facebook, so its not going to correspond exactly to web traffic. But what if the content were blank, or worse, filled with crackpot advice, or more likely a porno video with a nasty virus? Content shared but not consumed is similarly empty.

Engagement 156

Engagement Twitter Creative Commons Trends 156

Akamai Marketing

MAY 19, 2011

As if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format.

Conversation 185

Conversation Types Sites Questions 185

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

JULY 12, 2011

More importantly, you can follow people who regularly share content you like and get a listing of all of their links. Doesn’t work both ways: It would be awesome if when I saw a link shared by someone else I could share it to Twitter, Facebook or LinkedIn from Trunk.ly Its link aggregation. Overall, I like Trunk.ly

Tools 138

Tools Aggregator StumbleUpon Digg 138

Akamai Marketing

AUGUST 9, 2011

When your building content, you’ve got to remember not to be blinded by the demographics. To explain: last we I talked about how you shouldn’t be too blinded by demographics in social media, because, people like to talk to other people, not marketers. What to Consider When Building Content. Guess what?

Content 202

Content Creative Commons Types Social Media 202

Akamai Marketing

MARCH 1, 2011

I typically recommend that my clients track this list on a daily basis and compare it to their content conversations. Another tool I found, which I like using is the Facebook Insights that shows when you get unsubscribes as well. This is time consuming, but there can be some rich information there and watching trends can be invaluable.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

MARCH 29, 2011

Think beyond the marketing team. I’ve heard stories of companies that stopped thinking of themselves as a “(insert industry here) company&# and begun to think of themselves as a content generation company. Let your talented employees be your bloggers – ask for volunteers to start. Be ruthless.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

AUGUST 29, 2011

Having content in a single space that isn’t changing every 10 seconds has its benefits. to share content from other Social Media Club members. The “pro&# is that its a great community builder, the con is that I don’t have control over the content. I use Paper.li is to curate your Twitter list carefully.

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

NOVEMBER 9, 2012

Make it easy for your readers to share your content to almost any site they wish. All the major sites, Twitter, Facebook, etc., Download: Directly from Plugin Dashboard. Cost: Free, but accepts donations. More Info: SEO By Yoast . Sexy Bookmarks by Sharaholic. plus some you probably didn’t even know existed.

WordPress 213

WordPress Class Cost SEO 213

Akamai Marketing

JANUARY 8, 2013

Stay Akamai: Stand Out in Social Media Marketing? Spend anytime on social media or marketing blogs and you’ll to see advice to make remarkable content. Be remarkable and you will stand out in your social media marketing. Creating remarkable content is sort of like saying “just make it go viral.”

Social Media 198

Social Media Marketing Social Networking Communities 198

Akamai Marketing

NOVEMBER 26, 2012

More than ever before, marketing people are working with customer service and human relations. As a result, marketing people are starting to see, for the first time, one of the core reasons their jobs are so difficult: unhappy employees = unhappy customers. Because in social media, your company is all those things to the audience.

Social Media 170

Social Media Policies Review Hotels 170