Jon Loomer

DECEMBER 20, 2021

Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. I wrote a tutorial previously about using Dynamic URL Parameters with your Facebook ads for this purpose. Results from Ads Manager and Google Analytics.

URL 204

URL Examples Facebook Analytics 204

Jon Loomer

OCTOBER 14, 2021

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. In this post, you will learn what URL parameters are, how to set them up (including a dynamic method), and how to use that information in Google Analytics. Those parameters will tell me the following: Source was Facebook.

URL 210

URL Facebook How To Analytics 210

Sherrilynne Starkie

JANUARY 12, 2018

Facebook, Google, CES, BBC all make this week's list of top social media must-knows. Facebook’s answer to Amazon Echo and Google Home. Rumours have it that Facebook will launch its answer to Amazon Echo and Google Home at the annualy F8 Conference in May. Top Five: Marketing Trends and Stats for 2018.

News 262

News Google Statistics Trends 262

Sherrilynne Starkie

JANUARY 18, 2014

Each New Year’s Day, people resolve to get organized once and for all, and for content marketers being organized can make the difference between being ‘good enough’ and ‘top notch’. Google Keep is a nifty little free app that can help lift a content marketing effort to the next level. Hands free Facebook.

Organization 314

Organization Google Policies Privacy 314

Sherrilynne Starkie

JUNE 27, 2018

Top Five: Major Ad overhaul at Google. This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Google shelves Adwords. Introduces Google Ads. The app will rely on artificial intelligence to organize the new suggested content.

Google 170

Google Adwords Case Study Sports 170

Sherrilynne Starkie

AUGUST 29, 2018

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. And, we see how women are leading the world of content marketing. Facebook introduces 3D posts. Subscribe by clicking here. .

Content 170

Content Nielsen Marketing Badge 170

Jon Loomer

OCTOBER 29, 2021

One of my favorite things to do is run Facebook (or Meta, whatever) ads experiments. Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. Sometimes, they can surface exclusive content. But I also want to test what Facebook is doing these days. Maybe you are seeing the ads now?

Facebook 209

Facebook Aggregator Upcoming Engagement 209

Sherrilynne Starkie

MAY 9, 2018

Top Five Social Media Must Knows: The new Google News. This week's top 5 social media must-knows include Hootsuite and Pinterest, Google News and AI, New Buttons for Instagram, Facebook user loyalty and new features from WhatsApp. The new Google News: AI meets human intelligence. followers . Follow List. Embed List.

News 170

News Google Social Media HootSuite 170

SocMed Sean

JUNE 9, 2013

No, this isn’t another one of those anti-Google+ posts and no…it isn’t one of those reverse psychology attempts to actually trick you into visiting my Google+ page. In fact, I really don’t want you to visit my Google+ page and I have a good reason for it.

Google 273

Google Syndication API HootSuite 273

Pam Moore

JULY 13, 2020

SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. Is Your Content IRRESISTIBLE? You need irresistible content. Winning! :).

eBook 141

eBook Content Findability Template 141

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. The Old Model.

Google 193

Google Content URL SEO 193

Jon Loomer

NOVEMBER 22, 2019

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. We scraped the top of this recently in a post about Facebook Lead Ads and organic distribution. Facebook Ads and Organic Distribution. Facebook only reported on 133 link clicks. But, guess what?

Organization 211

Organization Conversation Facebook Metrics 211

Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Facebook wants your content to do more than just inspire and appease your audience.

Feed 164

Feed Feedly News Tips 164

Convince & Convert

MAY 2, 2014

Tweetable Moments They’re not going to take away the aspects of the social layer; Google+ is Google. The world’s foremost Google+ authority will give us his thoughts on the strangely unsubstantiated Techcrunch article that prematurely announces Google+’s demise in the wake of Vic Gundotra’s departure.

Google 145

Google Content Marketing Adwords 145

Small Business Mavericks

SEPTEMBER 11, 2013

Last month, Facebook announced that you could embed posts on your blog or website. Well, it seems Google+ didn’t want to be left out, so they decided to add an Embed Post feature too. So how can you encourage more embeds of your content? By writing and posting great content. Make your social media posts count.

Google 101

Google Facebook Embedding WordPress 101

Convince & Convert

NOVEMBER 5, 2014

Maybe the trouble with Google is simply our expectations? Or maybe it’s Facebook? Google recently released their quarterly financials , which were considered to be disappointing because the company only grew 17%, instead of the expected 20%. Think about how much more Facebook knows about you than does Google.

Google 133

Google Facebook Paid Search Advertising 133

Pam Moore

JULY 5, 2017

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? What content is converting to real business? What content is producing the most leads? What content your audience likes? What content is truly engaging your audience?

Analytics 167

Analytics Google Metrics ROI 167

Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Knowing their interests will help you craft more engaging social media content.

Social Media 215

Social Media How To Survey Analytics 215

Idaconcpts

MARCH 5, 2011

In a move “to encourage a healthy web ecosystem,” Google recently announced a major change to its search algorithm – a move to devalue so-called “content farms” that primarily copy content from other websites, and sites that offer little or no value-added content for users. Share this on Facebook. Tweet This!

Google 146

Google Content Technorati SEO 146

yMarketingMatters

OCTOBER 12, 2019

…And Get More Eyes on Your Content! Content is essential for your business, as you know. Creating amazing valuable content is even more essential. Google loves good content, your visitors and followers love good content. But producing good content is the first step. Content Marketing Institute ).

Content 147

Content Paid Search Digg SEO 147

SocMed Sean

FEBRUARY 1, 2012

Here we go again…Google treading in areas that it just doesn’t seem to “get” Don’t get me wrong. I am a HUGE Google fan, owning Android phones, using GMail as my email client, and Chrome as my primary browser. And, of course, I use Google as my search engine of choice. Not yet Google!

Google 220

Google Twitter Facebook Creative Commons 220

yMarketingMatters

OCTOBER 12, 2019

…And Get More Eyes on Your Content! Content is essential for your business, as you know. Creating amazing valuable content is even more essential. Google loves good content, your visitors and followers love good content. But producing good content is the first step. Content Marketing Institute ).

Content 130

Content Paid Search Digg SEO 130

Adam Sherk

NOVEMBER 20, 2014

Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. But the unfortunate reality is that with just about every Panda update well-established brands with good content get caught in the filter.

Sites 278

Sites Google Syndication Template 278

Sprout Social

AUGUST 2, 2022

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. It’s also the second-most visited website globally , behind Google. Spotify uses Shorts to promote events and promote or repurpose podcast content. So what’s hot on YouTube in 2022?

YouTube 138

YouTube Trends Strategy Content 138

Forbes Social Media

FEBRUARY 24, 2021

Facebook briefly banned all news content on its platform in the country last week in a standoff over the measure, but has since come to an agreement with the Australian government.

News 98

News Facebook Google Platform 98

Adam Sherk

DECEMBER 3, 2013

Whenever I do a presentation on Google+ for publishers I mention that quite a few news and content brands are among the most followed pages. The point being that Google+ does indeed offer good opportunities for audience development, engagement and content promotion. The Most Followed News and Content Sites on Google+.

News 161

News Sites Google Content 161

Adam Sherk

SEPTEMBER 10, 2013

A quick tip for news publishers on using Google+ embedded posts. When embedding a Google+ post in a news article, be sure to include enough original editorial text to meet the 80 word minimum for Google News indexation. The same goes for Facebook Embedded Posts , Embedded Tweets and any other form of embedded multimedia.

Embedding 151

Embedding News Google Tips 151

Convince & Convert

NOVEMBER 5, 2014

Maybe the trouble with Google is simply our expectations? Or maybe it’s Facebook? Google recently released their quarterly financials , which were considered to be disappointing because the company only grew 17%, instead of the expected 20%. Think about how much more Facebook knows about you than does Google.

Google 98

Google Facebook Paid Search Advertising 98

Small Business Mavericks

OCTOBER 7, 2011

Google+ just seems to keep getting more and more popular. But should we consider it content marketing? That’s an interesting question and it really gets to the heart of what exactly is content marketing. Content marketing goes beyond your own Web properties. Social media is a form of content marketing.

Google 105

Google Content Marketing Questions 105

Hootsuite

MAY 19, 2022

“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. Then in 2009, Facebook added an identical feature to its platform.

Tips 141

Tips HootSuite Facebook How To 141

Oktopost

MAY 11, 2022

Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Christopher’s biggest challenge when it comes to category creation and what he would have done sooner to make the concept of content governance easier to consume. Meet Christopher Willis.

Brands 144

Brands Content B2B Apple 144

Pam Moore

JULY 13, 2020

SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. Is Your Content IRRESISTIBLE? You need irresistible content. Winning! :).

eBook 78

eBook Content Findability Template 78

Jon Loomer

MARCH 30, 2020

Webinars, Facebook Live, team meetings, social events, and consultations. METHOD: Facebook Live to a private Facebook group using Ecamm Live. I have streamed more than 300 weekly webinars to the PHC – Elite Facebook group, hitting 300 just a few weeks ago. Live Interviews on My Facebook Page.

Software 217

Software Facebook Training Hosting 217

Oktopost

MAY 23, 2023

But anyone who has been involved in content creation for more than 5 minutes will no doubt be a little cautious around the copy-paste routine. Content is king, but only if it’s original – only if it finds a way to offer some unique, never-seen-before vantage point on a subject that interests the widest audience possible, right?

Social Media 91

Social Media Content Marketing ROI 91

Small Business Mavericks

JUNE 13, 2012

Google, in particular, is well known for changing things. Well, one of the things that has changed about Google in the last year is a strong emphasis on a social media service called Google+. Well, one of the things that has changed about Google in the last year is a strong emphasis on a social media service called Google+.

Google 170

Google Engineering Reputation SEO 170

Jon Loomer

APRIL 24, 2019

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. How effective are the Facebook ad campaigns that you’re running? Facebook Analytics.

Eventful 167

Eventful Facebook Analytics Aggregator 167

Convince & Convert

OCTOBER 30, 2014

I’ll answer this question for you: When you post something on Twitter, Facebook, or Google+ you want tons of people to click and read it. But, (yes, there is always a “but”) as far as you understand, you can’t just throw the link to your content out there and wait for thousands of likes and shares at once.

Social Media 168

Social Media Content How To Hashtag 168