The Social Media Incubator

JULY 5, 2013

When it comes to social media and online marketing, there are plenty of options for businesses to get their content out to the public. One of the platforms that tend to get thrown on the backburner, behind a site like Facebook, is Pinterest. Pinterest traffic spent 60% more than traffic from Facebook. Keep your content fresh.

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The Social Media Incubator

JUNE 21, 2013

Yesterday, June 20, Facebook announced its photo sharing app Instagram would be adding a video feature. It’s something you need to have a plan for and you’ll want to make sure your business will have enough content to post to the app consistently. Does your business use Instagram?

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The Social Media Incubator

MARCH 6, 2014

That has now changed as the site will no longer charge licensing fees for anyone using their images on a Facebook page or blog, for example. That capability comes with any embedded content. If you have visited the Getty Images website before, you have noticed a watermark and prices that go along with any photo.

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The Social Media Incubator

APRIL 8, 2014

This new web profile may look familiar to frequent social media users, as it takes a Facebook-like approach. Social Media Social Media for Business Twitter Facebook Twitter profile design' On Tuesday, April 8, Twitter announced they will be updating their site with a whole new profile design for Twitter users.

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The Social Media Incubator

JULY 2, 2013

Take a look at your analytics to see what content seems to be working and who your audience continues to be. For example, on Facebook, check your “Insights” and take a look at the demographics and your reach over the past month. While creating interesting and engaging content, make sure you are referencing current trending topics.

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The Social Media Incubator

AUGUST 22, 2013

Once you start using the keywords and posting timely content, it will be your opportunity for creating engaging content. Facebook LinkedIn Pinterest Social Media Social Media for Business Social Media Tips Strategic Social Media Twitter' Listen and respond. Listen to what your followers are saying and the keywords you see often.

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The Social Media Incubator

JULY 16, 2013

Article guest-authored by Craig Robinson, an online writer for Qwaya , a Facebook ad campaign tool. To go viral on the Internet is to have a piece of your content explode in popularity, getting passed around from person to person and from site to site. Can a Facebook post go viral for you? Get Your Timing Right.

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The Social Media Incubator

MAY 7, 2012

Mention social media marketing and most people think of Facebook and Twitter. It’s true that Facebook and Twitter receive a lot of visitors each day, but that doesn’t make them the biggest players when it comes to social media marketing. Sure, they are the biggest players on the Internet…or are they?

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The Social Media Incubator

MAY 29, 2014

Who is going to take issue with my content? Many of the large social media players, such as Facebook and Twitter, have internal reporting policies where the owner of a trademark can prevent another party from improperly using a trademark. As social media becomes more prevalent, business owners are faced with numerous legal issues.

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The Social Media Incubator

JULY 23, 2013

Promote valuable third-party resources through Twitter , Facebook and LinkedIn. Even if you are posting valuable content links, if that’s all you do, then you are missing opportunities. Promote causes and community organizations and events you are passionate about. You must connect with others on social media. Go in deep.

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The Social Media Incubator

OCTOBER 3, 2013

Do you have valuable content? If there are pictures you can take, videos you can make or advice you can give, then you probably already have the content. Here are three questions your business should ask to see if you are on the right track to having a good social media identity. Is your social media branded?

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The Social Media Incubator

JULY 15, 2014

Are consumers really influenced by content they see on social media? Facebook LinkedIn Online marketing Public Relations Social Media Social Media Education Social Media for Business Social Media News Social Media ROI Twitter Integrated Marketing social media for business social media influence sales' photo courtesy: Getty Images.

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The Social Media Incubator

JANUARY 6, 2012

The Stop Internet Piracy Act (SOPA) is an effort to regulate all content online. It has been creating buzz because, if passed, the Act “…makes the streaming of unauthorized content a felony,” reported MSNBC.com. There are those who support the bill and would like to see unauthorized content removed from all websites.

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The Social Media Incubator

JULY 19, 2013

If you don’t, it will become difficult to keep up with content and it will cost you valuable time and money. First, you need to make sure the implementation of your social media campaign isn’t sporadic. In other words, have a social media plan in place. Integrate, integrate, integrate.

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The Social Media Incubator

MAY 18, 2012

Some of the topics will address the latest in the social media industry including: Facebook Marketing, Killer Social Ads, Combining Social Media & PR, the Mobile Revolution, Reputation Monitoring Online and Social Media Law. I am excited to learn more about strategic writing for different types of content across the internet.”

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The Social Media Incubator

JUNE 10, 2011

Including video within your content on your blog or your website can help you show up higher in the search engine results, and helps keep your visitors engaged on your website for longer periods of time. Content creators need to engage Facebookers. This is a question we hear a lot as we talk with clients, and with good reason.

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The Social Media Incubator

AUGUST 3, 2015

Tweets or Facebook Posts with offensive or insensitive messages that are not edited, proofed, or viewed by an outside party before they are deployed will most likely backfire. Be sure to proof all content going out on social channels by as many eyes as possible before deployment. Responsive crisis. Proofread. Stick to you.

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The Social Media Incubator

MARCH 28, 2013

Make your content worth reading and shareable. Social media – Facebook, Twitter, Google+, LinkedIn. E-mail marketing – E-mail marketing is still one of the most effective ways to market a business online. Even a local business. Build a website and get people to opt in to your e-mail list. Build your list.

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The Social Media Incubator

AUGUST 2, 2013

The “social” tab contains messages from Facebook, Twitter, Pinterest and other social network platforms. Email subject lines and content needs to continue to stay interesting, attention getting, engaging and relevant to the individual. Lastly, the “promotions” tab consists of deals and marketing messages. What can businesses do?

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The Social Media Incubator

SEPTEMBER 28, 2011

Presence’ does not mean the company simply has a Twitter, Facebook or LinkedIn account. Take Facebook for instance. Facebook has integrated Survey Monkey for their fan page survey. This gives Facebook information they can use in discovering how Facebook users integrate with different brands or companies.

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The Social Media Incubator

FEBRUARY 8, 2012

The Convergence of Search, Social & Content Marketing (Lee Odden & Arnie Kuenn). Social Media Marketing: Kills Facebook Ads (Merry Morud). Chelsea’s Schedule for Thursday’s SES Search & Social Accelerator Conference: Spotlight Session: Optimizing Humans! The Art of Data-Driven Social Marketing (Marty Weintraub).

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The Social Media Incubator

FEBRUARY 8, 2012

The Convergence of Search, Social & Content Marketing (Lee Odden & Arnie Kuenn). Social Media Marketing: Kills Facebook Ads (Merry Morud). Chelsea’s Schedule for Thursday’s SES Search & Social Accelerator Conference: Spotlight Session: Optimizing Humans! The Art of Data-Driven Social Marketing (Marty Weintraub).

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The Social Media Incubator

AUGUST 16, 2012

Even those who thoroughly review content before sending it live can make errors. It can take a simple check of a box to differentiate between being a spammer and an authentic user. The necessity of double-checking your posts before you publish them can be easy to forget. It never hurts to have a second pair of eyes look over your post.

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The Social Media Incubator

JANUARY 18, 2012

Lamar Smith that was created to stop theft or piracy of content. You might be one of the individuals in favor of SOPA and PIPA, thinking that we all need a law in place to protect original content and copyrights online. Wikipedia's protest against SOPA and PIPA. The Stop Online Piracy Act (SOPA) is a bill sponsored by Rep.

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The Social Media Incubator

JANUARY 18, 2012

Lamar Smith that was created to stop theft or piracy of content. You might be one of the individuals in favor of SOPA and PIPA, thinking that we all need a law in place to protect original content and copyrights online. Wikipedia's protest against SOPA and PIPA. The Stop Online Piracy Act (SOPA) is a bill sponsored by Rep.

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Wikipedia Google SEO Organization 100

The Social Media Incubator

DECEMBER 14, 2011

Are you always double-checking your details before posting content online? One person on the list was even fined $500,000 for the contents of his tweet – that’s an expensive fee for a post that was 160 characters or less. Keep in mind that what you post online can be seen as a direct reflection of your character.

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