Social Media Strategery
JULY 9, 2016
And so on we go, back to our desks to create content that will get approved. How did lawyers gain so much control over what we do and the content we create? You see, their job isn’t to create engaging content. No lawyer has ever been fired for saying “no” to a Facebook post. How did we let things get to this point?
Social Media Strategery
APRIL 30, 2011
There are always those early adopters (think Twitter users in 2007 , Facebook users in 2004 ), but generally large-scale adoption of new communications tools takes years, often decades (think radio and television) – until now. There are two parts to this: first, the content must be provided in an interesting manner. User first!
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Social Media Strategery
JANUARY 20, 2014
Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. Sure, there aren’t usually any hard costs required to set up social media accounts, but someone is still had to create the content, engage in the conversation, monitor and manage those conversations, etc.
Social Media Strategery
OCTOBER 3, 2018
No one talked about social “content.” Other things happened: Conversations gave way to content. Mozilla and Sonos pulled Facebook ads after the Cambridge Analytica scandal. The only thing early adopters of social media had in common was the desire to create change. The organizational hierarchy flattened dramatically.
Social Media Strategery
JUNE 30, 2011
Is your Facebook Insights Dashboard filled with peaks and valleys? The Navy found this out last month when they launched the first Navy Virtual Scavenger Hunt to help increase engagement among their Facebook fans and teach them about Maritime strategy at the same time. Do the same people do all of the commenting and liking?
Social Media Strategery
APRIL 3, 2014
Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars. It means integrating social ads, sponsored content, and syndicated content into strategies from the very beginning.
Social Media Strategery
JANUARY 5, 2011
Let me guess – in 2011, you resolve to “blog more often,&# “double the number of Twitter followers you have,&# “stop spending so much time on Facebook,&# and “engage more with your customers/readers?&# Two years ago, I even did one of these posts myself. So why do I have such an aversion to these posts now?
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