Sherrilynne Starkie

JANUARY 4, 2018

Top Five: Facebook continues towards world domination. Amazon, Facebook, Instagram, Twitter and Youtube. Facebook gets Golden Globes over incumbent Twitter. In what must be a big blow to Twitter, Facebook has been handed the exclusive rights to live stream the Golden Globe Awards this year. followers . Happy New Year!

Facebook 218

Facebook YouTube Instagram Feed 218

Sherrilynne Starkie

AUGUST 7, 2018

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. The study looked at 43 million posts from the top 20,000 brands on Facebook to compare organic engagement levels year on year. Rethinking Facebook Marketing.

Brands 150

Brands Facebook Study Mobile 150

Sherrilynne Starkie

FEBRUARY 16, 2013

Your content marketing program is taking off. Someone has taken your original content and is using it online as if it were their own. You’ll get a notification direct to your inbox if some scrapes or copies your content. And, you might even contact advertisers on the site; they may want to stop supporting plagiarized content.

Content 318

Content Marketing Notification Creative Commons 318

Sherrilynne Starkie

JUNE 16, 2013

Facebook has introduced the use of hashtags ! This week, Facebook announced rolled out a series of features that surface some of the interesting discussions pe ople are having about public events, people and topics. Related posts: Facebook news today. Facebook graph search and your privacy. Related articles.

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Hashtag Facebook Tumblr Privacy 312

Sherrilynne Starkie

NOVEMBER 7, 2013

The goal was to give the union members a report on the progress of a content marketing program we are running to improve member engagement and further the organization’s change objectives. PLEASE LIKE MY FACEBOOK PAGE. Using social media for research. Putting your best foot forward in PR.

Conference 218

Conference Content Video Marketing 218

Sherrilynne Starkie

JUNE 29, 2013

I liked that it had the ability to search through feeds to find specific content. But little by little Twitter and Facebook have taken over the reader duties for me. I like that my online communities help surface the content that is most relevant to me and it seems to keep me up to date with news and events. Related articles.

Features 271

Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

OCTOBER 17, 2012

Sixty-nine per cent of online consumers who visit Pinterest found an item they’ve purchased, or want to purchase, compared to just forty per cent of online consumers who visit Facebook and found the same, according to the latest study in the Bizrate Insights Image Sharing and Shopping Series. Content marketing delivers sales leads.

Retail 346

Retail Facebook Study ROI 346

Sherrilynne Starkie

APRIL 25, 2012

Have you posted a Facebook status, immediately regretted it and taken it down in hope that no one has seen it? This is the question I recently posed on Facebook using the questions tool. It’s usually fine for individuals to take down content when this happens. VISIT MY FACEBOOK PAGE. Such is life. Path the sequel.

Facebook 276

Facebook Newsletter Social Networking Social Media 276

Sherrilynne Starkie

SEPTEMBER 12, 2015

Facebook has just announced that business pages are getting a whole lot more mobile friendly thanks to new features and functions designed with hand-held devices in mind. There are 45 million businesses using Facebook pages to reach more than 1.5 Related Posts: Measuring the impact of Facebook video content.

Mobile 150

Mobile Facebook Retail Hashtag 150

Sherrilynne Starkie

MAY 19, 2012

Barely a day goes by that a Facebook update doesn’t make us stop and think. Almost three-quarters of responents to a recent Facebook question admitted that something that saw this week on Facebook really made them stop and think. Eleven of the 41 respondents, however felt that nothing on Facebook had moved them personnal.

Facebook 287

Facebook Social Networking Newsletter Mobile 287

Sherrilynne Starkie

MARCH 12, 2012

Three-quarters of social networking site users say their friends post at least some content related to politics on the sites from time to time. The survey suggests that when people are on Facebook or Twitter many are not particularly passionate about politics. VISIT MY FACEBOOK PAGE. Related posts: The rise of social commerce.

Facebook 337

Facebook Survey Social Networking Sample 337

Sherrilynne Starkie

DECEMBER 20, 2020

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. In fact, we’re spending about a half an hour more each day consuming news content. Owned Media is self-published content. Today Owned Media includes digital content, and the central hub is usually the company website.

Marketing 367

Marketing Syndication Adwords News 367

Sherrilynne Starkie

NOVEMBER 26, 2017

This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. Here are some of the innovations and new features introduced by Twitter, Facebook, LinkIn and Pinterest this week. This cool feature will allow longer form content onto Twitter which make it a more relevant channel for brands. Sherrilynne Starkie.

Features 230

Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

APRIL 5, 2018

It meant no promoted content, a limited use of stories and no analytics. Companies often focus a lot of resources on three or four major channels: Facebook, Instagram, Twitter and LinkedIn, because that’s what they know. The combined solution included influencer outreach and content curation.

Social Media 329

Social Media Consultant Resources Curation 329

Sherrilynne Starkie

FEBRUARY 18, 2020

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. It’s an incredibly turnaround.

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

SEPTEMBER 17, 2019

Facebook has announced new features and metrics for its Live API, Watch Parties and within its Creator Studio. Rehearsals” via Facebook’s Live API: Page owners will be able to publish Live video only to their Page Admin and editors to test production setups, interactive features and do practice runs. Great video news for marketers!

Features 39

Features Video API Facebook 39

Sherrilynne Starkie

FEBRUARY 8, 2018

Top Five: Facebook loses a million users. This week's top social media news featuring Twitter, Instagram and Facebook. Facebook loses a million users. For the first time ever, Facebook lost about a million daily active users in the US and Canada. The result of recent changes to discourage passive consumption of content?

Facebook 45

Facebook Instagram Influencer Activities 45

Sherrilynne Starkie

OCTOBER 12, 2018

Top stories this week include Facebook’s crackdown, Google’s continuing investment in quality news, another new Instagram feature, the final throes of Google’s G+ and how all emoji are being treated equal on Twitter. Facebook cracks down on link bait and ad farms. They generate income for each website visitor.

Google 279

Google Film Instagram News 279

Sherrilynne Starkie

AUGUST 8, 2018

It includes Facebook for publishers, Google Data Studio, auto tweeting, Youtube aspect ratios and a discussion of tech industry ethics in targeting children. How Facebook handles breaking news and its life cycle. Undertanding how Facebook handles news content is a priority for communications professionals.

API 150

API YouTube Data News 150

Sherrilynne Starkie

APRIL 3, 2019

Top news this week from the world of social media includes the death of Google+, Facebook’s war on hate, LinkedIn’s lookalike audiences, GMail’s 15th birthday and a primer on using TikTok. Google+ died yesterday. Sandberg says we can win against hate. Photo by Jolanda Flubacher.

LinkedIn 210

LinkedIn B2B Google Newsletter 210

Sherrilynne Starkie

AUGUST 8, 2019

The image-based network also rolled out an updated shopping section that will display below Product Pins, highlighting Catalog content from the respective brand. To access Creator Studio, you must have an Instagram business account, an Instagram creator account or a Facebook page. Will Facebook soon be reading our minds?

News 186

News Instagram Social Media Retail 186

Sherrilynne Starkie

DECEMBER 20, 2020

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. In fact, we’re spending about a half an hour more each day consuming news content. Owned Media is self-published content. Today Owned Media includes digital content, and the central hub is usually the company website.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

JANUARY 2, 2018

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Facebook Blueprint certification and Twitter Flight School demonstrate mastery in major social networks.

Consultant 309

Consultant Social Media Curata Sysomos 309

Sherrilynne Starkie

JANUARY 3, 2019

We also feature stories about Cookie Monster on Twitter, Facebook Messenger’s dark mode tests and news about possible IPOs. B2B content marketers New Year’s resolutions for 2019. These top five professional 2019 resolutions for B2B content marketers are achievable and imperative. New Year…new you for content marketers.

Social Media 150

Social Media B2B Analytics Newsletter 150

Sherrilynne Starkie

FEBRUARY 15, 2018

Facebook Launches new Lists feature. Facebook is introducing a new feature for posting status updates, called Lists. The new feature, which begins rolling out this week, g ets people to share more personal content. Suggested lists could be places you'd like to travel to or a simple to-do for the day.

Analytics 249

Analytics Report Google Notification 249

Sherrilynne Starkie

JANUARY 12, 2018

Facebook, Google, CES, BBC all make this week's list of top social media must-knows. Facebook’s answer to Amazon Echo and Google Home. Rumours have it that Facebook will launch its answer to Amazon Echo and Google Home at the annualy F8 Conference in May. Top Five: Marketing Trends and Stats for 2018. Follow List. Embed List.

News 262

News Google Statistics Trends 262

Sherrilynne Starkie

JANUARY 19, 2013

The goal of the campaign was to gauge the public opinion about Hamilton’s public services and spending priorities but the campaign website and associated social media content was full of basic factual errors that showed the firm running it had little real knowledge of Hamilton, Canada ’s ninth-largest city. PLEASE LIKE MY FACEBOOK PAGE.

Campaign 377

Campaign Engagement Focus Group Project 377

Sherrilynne Starkie

MAY 30, 2018

This week's top five social media must-know news features Facebook & Twitter's new rules for political content, Google's action on scammers, new features from Snapchat & LinkedIn. Facebook enforces new rules for political & issues ads. Facebook is now enforcing its new policies for political and issue-related ads.

Social Networking 220

Social Networking Policies LinkedIn Issues 220

Sherrilynne Starkie

FEBRUARY 17, 2013

Related posts: Five Ottawa Facebook pages worth checking out. PLEASE LIKE MY FACEBOOK PAGE. 100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation. | via @listly. 100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation.

Social Media 312

Social Media Guidelines Curation Newsletter 312

Sherrilynne Starkie

FEBRUARY 6, 2019

We feature the new Facebook Messenger Unsend. Get information from Facebook on fighting fake news. Facebook’s Messenger Unsend Feature Is Now Available. Facebook is rolling out an unsend feature on Messenger, which allows users to retract messages within a ten-minute window. See some how-to info for Instagram Messenger.

Instagram 186

Instagram Construction Fashion Policies 186

Sherrilynne Starkie

JUNE 27, 2018

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Instagram is rolling out a redesigned Explore tab that carries a range of categories to help users find the type of content they most enjoy. Facebook Kids comes to Canada. followers . Follow List.

Google 170

Google Adwords Case Study Sports 170

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Facebook removes content from Russia and Iran. Not so much. Google to tell us the good news for once.

News 150

News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

NOVEMBER 1, 2018

This week’s Top 5 must-know news for marketing, communications and PR professionals includes new social functions for Vimeo, Facebook’s growth trends, Twitter and retweets, Pinterest users and fun emojis. If you’re not using video you’re not doing content marketing. Facebook growth continues to slow.

Vimeo 186

Vimeo LinkedIn Privacy Publishing 186

Sherrilynne Starkie

MARCH 26, 2018

This week's top five must-know social media news come from LinkedIn, Instagram, Facebook, Google and Pinterest. Facebook introduces new shopping features. Facebook's new store sales optimization brings the power of machine learning to help retailers show ads to the people who are most likely to make an in store purchase.

Social Networking 186

Social Networking Features Retail LinkedIn 186

Sherrilynne Starkie

FEBRUARY 13, 2018

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. This includes best practices, strategy, online tools and platforms, content formats, and more. They are expert implementers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

NOVEMBER 3, 2013

PLEASE LIKE MY FACEBOOK PAGE. Featured Headline Marketing YouTube Content marketing preflight Viral video Virgin America' Make it like this… Related posts: Video: the Internet of you! Somebody that I used to know. YouTube introduces trends. Related articles. Viral Videos. Viral videos inspired most popular Halloween costumes.

Video 386

Video YouTube Trends Features 386

Sherrilynne Starkie

SEPTEMBER 11, 2018

This week’s top five must-know news for marketing and communications professionals includes Facebook’s new ad capabilities, Twitter’s live audio broadcasts, Snapchat’s Spectacles V2, the Ottawa Senators’ owner’s PR offensive and Pinterest’s new milestones. — SS. — SS. .

Newsletter 170

Newsletter Team Twitter Features 170