Navolutions

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Why Facebook’s Updates (probably) Won’t Kill Your Business

Navolutions

There has been a lot of misinformation out there about Facebook’s latest announcement. We’ve talked with a few frustrated business owners who are convinced that the move is a plot by Facebook to force more businesses into buying ads for posts that would have previously earned free exposure. Or posts that have the same content as ads.

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What To Do About a Filtered Yelp Review

Navolutions

There’s no risk of running afoul of any duplicate content issues, since search engines cannot fill out the CAPTCHA forms required to see filtered reviews.” While publishing a filtered Yelp review on your own website could hypothetically cause a duplicate content issue, we still think it’s a viable tactic.

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Can We Talk? Why Your Company’s Social Media Needs to Sound Human

Navolutions

This leaves you with a robotic, press release mentality, as shown on the Facebook page of this restaurant: As you can see, they only poke their heads out once in a long while to release a droll listing of information. Now, take a look at this electrical service company’s Facebook post. It looks like a list of meeting notes.

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What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

Regular user posts will now show more text content on the feed, attached media just became easier to access, and comment/reshare options are now more prominent. Because the line between companies and people is thinner on Google+ than Facebook, you can even experiment with posting directly from your personal account.

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What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

Regular user posts will now show more text content on the feed, attached media just became easier to access, and comment/reshare options are now more prominent. Because the line between companies and people is thinner on Google+ than Facebook, you can even experiment with posting directly from your personal account.

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What We Can Learn from Walmart’s Bazillion Dollar Facebook Campaign

Navolutions

Every once in a while, someone tells you that your business needs to be on Facebook. Today, we’re going to take a look at one company that’s playing the game right, run some quick numbers on what they’re getting out of it, and see what content is making them filthy, stinking rich. Like Walmart on Facebook? Or Twitter.

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Who’s Afraid of the Big Bad Yelp?

Navolutions

Google’s adwords for mobile are better at attracting immediate conversions, Google display network is better for remarketing, Stumbleupon’s paid discovery is better for getting cool content out there, and Facebook ads are better for creating customer relationships.

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