Mindjumpers

MAY 18, 2016

Quintly recently analysed 130,000 Facebook posts and found that 76% of interactions were still “Likes”. Having said this, many brands have already tried to embrace the change by posting associated content. There has also been some negative press on Reactions recently, privacy-wise, which seems to be a yearly routine for Facebook now.

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Facebook Privacy Curation Engagement 162

Mindjumpers

AUGUST 29, 2012

Yesterday, Facebook introduced their newly designed site that guides businesses through the many possibilities of Facebook Pages. The site gives you very pedagogical explanations of the various features of Facebook Pages and plenty of graphics to go along with the educational guide. I have taken a look at what it has to offer.

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Sites Facebook Overview Social Networking 228

Mindjumpers

DECEMBER 7, 2011

This infographic brings out some interesting points about viral content like how is it beneficial to brands, if their content goes viral. Also, we will look at why and what kind of content goes viral. Why should you opt for viral content marketing? Why do people share content? So basically trigger some emotion!

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Content Marketing Campaign Cost 278

Mindjumpers

NOVEMBER 5, 2012

The recent cry-out following the changes in Facebook’s Edgerank algorithm has helped social media managers focus on what really will make brands gain value from social media: To value your existing Facebook fans by providing them with relevant content and thereby making them grow into becoming Superfans over time.

Facebook 275

Facebook How To Loyalty Social Media Management 275

Mindjumpers

AUGUST 8, 2013

In a recent session with a client, Mindjumpers talked about the shift in thinking centered around campaigns, to thinking centered around the idea of Always-On content. We thought we would share some insights on how brands and agencies are building content strategies around this idea of Alway-On. 5 Always-On elements from Kraft Foods .

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Content Overview Guidelines Strategy 242

Mindjumpers

MARCH 25, 2013

Almost every modern company in the world has made the big decision; should we be on Facebook or not? This blog post provides you with some quick guidelines on what to remember when having a Facebook page. Are you ever unsure about what to post on your Facebook page? Crystal clear content. Create a content calendar.

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How To Guidelines Facebook Banking 206

Mindjumpers

APRIL 19, 2012

This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. The value of visual content. Posting relevant content is becoming increasingly more important as you no longer have the option of directing to a default landing tab or to fan-gated content. Add Milestones.

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Engagement Facebook How To Eventful 277

Mindjumpers

JUNE 10, 2011

To really get people to socially engaged in your brand or product, you need to produce content that are appealing to them. Sharing valuable free content not only gives you an edge over competitors, it also creates authority and trust. The question is just how to do this then?

Engagement 257

Engagement Content Training Social Networking 257

Mindjumpers

JUNE 13, 2012

Yesterday, the yearly Facebook IQ icon brand report came out on Facebook focusing on the value for brands on Facebook and how 100 iconic brands are doing. Creating social content is a struggle. Facebook Private Messaging for Brands. How Lowe’s Integrated Pinterest to Their Facebook Page.

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Report Brands Facebook Nielsen 274

Mindjumpers

JULY 11, 2012

Facebook is constantly updating their settings and lately they have started focusing more and more on visual content. As we have written about previously , posts containing visual content have a greater potential of being ranked high in the News Feed. Facebook is the place where users can get under the skin of the brand.

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Engagement Facebook How To Upcoming 273

Mindjumpers

MARCH 18, 2011

Tweet Facebook is constantly developing and updating their efforts in creating the social web. Lately Facebook introduced an updated version of their Comment Box that can be incorporated on blogs and websites. The idea is to make online activities outside Facebook a social thing, and a part of your Facebook profile.

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Analytics Facebook Statistics Comments 249

Mindjumpers

MARCH 9, 2012

Tweet Once Facebook timeline for Pages was launched on Feb 29, 2012, there have also been some changes in guidelines for brand pages. Although these guidelines do not explain much about the change in content policy, they clearly throw a lot of light on the new structural changes, especially the cover photo.

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Guidelines Facebook Policies Price 273

Mindjumpers

SEPTEMBER 12, 2012

A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. It includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. it’s not possible to plan the actual strategy.

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Report Content Nielsen How To 242

Mindjumpers

FEBRUARY 7, 2012

Tweet As Facebook Timeline has been rolled out for individual profiles, there has been much talk about whether Timeline will also be a reality for brand Pages and when this will happen. First of all, Timeline will be a huge shift in the way we experience Pages and how content is displayed. And what will this mean for Pages?

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Facebook Feed Feedly Brands 245

Mindjumpers

SEPTEMBER 28, 2015

Video content is taking over. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. This is particularly true of social media content, which has become the latest and most brutal marketing battleground. Content strategy.

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Video Content Nielsen Marketing 100

Mindjumpers

SEPTEMBER 16, 2011

Tweet Being a business maintaining a Facebook page, there’s no doubt that you need to be engaging in order to increase the number of fans and make them interact with you. Check it out here, and let me know what strategy you might put together for your brand on Facebook? Companies’ Use of Content Marketing Is On the Rise [infographic].

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Facebook Marketing Team Strategy 277

Mindjumpers

MAY 3, 2011

Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence. The Facebook Ecosystem. Engage your fans.

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Facebook Crowdsourcing How To Marketing 274

Mindjumpers

DECEMBER 21, 2011

Tweet According to TheNextWeb , a new Facebook communication option appeared for Asia-based page admins. However, so far Facebook hasn’t announced the new feature, so I guess that the message option is being tested for a later roll out. It can also entail longer time and more resources by brands on Facebook.

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Brands Facebook Feed Feedly 229

Mindjumpers

JANUARY 25, 2011

Tweet Facebook launches a new ad format called Sponsored Story, which basically turns friends’ activities such as likes and checkins into promoted content for a brand. So, brands can buy a certain percentage of coverage, and Facebook then shows the users the content that are relevant to them in the shape of friends’ actions.

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Facebook Sentiment Advertising Feed 254

Mindjumpers

FEBRUARY 10, 2015

Therefore, as a little help to content marketeers, we have made a small checklist. Make sure all content is relevant to your business. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements.

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Publishing Content Brands Guidelines 100

Mindjumpers

NOVEMBER 23, 2010

Tweet Until now, the integration between Myspace and Facebook has been limited. Myspace has got a brand new design and now enables their users to Connect with Facebook to transfer likes and interests. You will be able to sync your Myspace account with Twitter and Youtube besides Facebook, so that your updates will automatically sync.

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MySpace Badge Facebook Collaboration 216

Mindjumpers

JULY 25, 2012

You can of course see the number of people unliking your page in your Facebook Insights. Balance your content. Socialfresh also underlines that you must make sure to balance the amount of content from each area. Similar Posts: 5 Useful Facebook Updates To Notice.

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Facebook How To Metrics Social Media Management 267

Mindjumpers

APRIL 26, 2012

Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. In this blog post I will look into the post level data that community managers can export to Excel sheets via Facebook Insights. What type of content is it?

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Communities Activities Facebook Patterns 262

Mindjumpers

APRIL 19, 2011

Tweet Buddy Media has released a report that reveals when it is most effective for brands to update their Facebook pages thus gaining the most impact on their users. In other words, you may create and strategise about engaging content, but if it doesn’t reach your users, your efforts are wasted. Facebook Real-Time Ad Targeting.

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Facebook How To URL Retail 279

Mindjumpers

FEBRUARY 28, 2011

Tweet Yesterday, another update to the Facebook platform was launched. This time, the update once again involved the Like button, namely that Facebook changes the button’s functionality to that of the Share button. More sharing of content. What do you think of the new change on Facebook?

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Facebook MySpace Feed Feedly 246

Mindjumpers

APRIL 19, 2013

Creating content is not something new, we have been doing this for ages. But the way marketers understand content has been changing. This opens up for practical ways to take action; we are sharing more content, collaborating in new ways, with more people, and independent of our locations. Local content. Human behavior.

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Content Authentication Communities Collaboration 147

Mindjumpers

JUNE 22, 2012

An interesting case because of its concept of content sharing and user involvement. Skittles, with a Facebook page of more than 2.5 The company decided to produce and launch the new colour and with the help of Facebook as the main campaign hub to create attention and buzz around it. Create a reason for people to participate.

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Facebook Transportation Campaign Study 267

Mindjumpers

APRIL 26, 2011

Tweet After having celebrated 1 year with the Facebook Like button, Facebook is ready with a new feature, namely the Send button, which was launched yesterday. Content may sometimes be more personal so that you may not be comfortable sharing it with your entire Facebook network. Facebook Real-Time Analytics.

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Facebook Groups Groups Analytics 212

Mindjumpers

SEPTEMBER 2, 2010

» Urban Outfitters Likes Facebook Posted by Anne Herngaard Sep 2nd, 2010 Tweet Urban Outfitters is making the most of their Like buttons as the official US website now invite visitors on the from page of the website to see the most Liked products. This way, Facebook is central to the company’s marketing of online products.

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Facebook Disqus Fashion Policies 220

Mindjumpers

FEBRUARY 21, 2012

Well, we wouldn’t have to guess for long, because Facebook is expected to go into detail about the new pages at its first-ever fMC event , a day-long conference in New York on February 29 specifically for marketers. Facebook will bring Timeline to brand Pages this month in the U.S., This is normally how Facebook initiates a roll-out.

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Brands Facebook System Conference 213

Mindjumpers

MARCH 31, 2011

Tweet Earlier this month, Facebook started testing real-time ad targeting on their platform. According to Adage, Facebook is currently testing real-time ads on only 1% of Facebook users worldwide. Similar Posts: New Facebook Profiles – A Great Thing For Facebook’s Revenue Stream. source: adage.com).

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Facebook System Advertising Platform 214

Mindjumpers

SEPTEMBER 12, 2011

Tweet Being a business running an online community as either a blog or a Facebook page, we need to think about two very important things – the content we send out and the community that we’re sending it out to. Making content available to our tribe is not enough. Great Content = Key to Online Engagement!

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Communities Content Tips Team 196

Mindjumpers

JULY 31, 2012

Tweet As recently announced on the Facebook Developer blog , Facebook is launching a recommendations bar available for blogs and other websites. The bar, like Facebook’s current recommendations box, allows users to discover new content based on what other people in their network have read or shared.

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Facebook Sites Study Feed 174

Mindjumpers

FEBRUARY 1, 2012

Tweet Recent comment count on Facebook brand pages is going up, just proving that now, people accept social media as an effective method of communicating with their brand and entering a conversation. To manage Facebook comments, here are some suggestions that I thought would be useful. Community Manager: To Be Or Not To Be!

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Comments Guidelines Brands Facebook 219

Mindjumpers

JUNE 23, 2011

Tweet Being an administrator on several Facebook pages, both our own projects as well as client’s projects, I experience the same thing over and over again: the page starts ‘Liking’ its own status updates. In ‘Your Settings’, you uncheck the box ‘Always comment and post on your page as XX even when using Facebook as you. Save settings.

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Facebook Project Comments Analytics 225

Mindjumpers

DECEMBER 9, 2010

The company has been around for 109 years and is loved by people all over the world – no doubt the company is “liked” on Facebook too. Since August 2009, Disney started posting regularly on Facebook and their community grew wide. There are 3 essential factors that I find crucial in Disney’s Facebook success story.

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Facebook Community building Technorati Communities 277

Mindjumpers

JULY 1, 2010

Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important. Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important.

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B2B Strategy Content Marketing 189