Jeff Esposito

AUGUST 3, 2012

Is Oreo the NY Giants of Facebook content marketing? this is a great post from Arik Hanson where he points out how well Oreo does content marketing on Facebook. Facebook to introduce additional targeting for page posts – have you ever wished that you could send a page update to a. subsection of your fan base?

Guidelines 40

Guidelines Issues Groups Groups 40

Jeff Esposito

JANUARY 30, 2013

Over the weekend I saw a post (on left) from the Baltimore Ravens asking fans what they wanted to see on the team’s Facebook page during the week of the Super Bowl. Your ideas of kick ass content might be different from theirs. Through the early part of the week, the team has lived up to the offer of giving fans what they asked for.

Case Study 41

Case Study Travel Social Media Management Team 41

Jeff Esposito

JUNE 4, 2012

Without a doubt each one of these stores had a callout to “like them on Facebook,” or to “check-in on foursquare” or to “follow us on Twitter”. When I peeped out the profiles on my phone I found: Facebook – one-way communications and push marketing. If you guessed yes, you were incorrect. So what could they do better?

Brands 50

Brands Real Estate Foursquare Retail 50

Jeff Esposito

MARCH 3, 2014

So, for example, Facebook is the world’s largest social network, but if it is not being used by a brand’s customer, why invest time and resources there instead of a site where they are active? The social marketplace is constantly changing with major players like Facebook throwing out curveballs to brand managers with little notice.

Social Media 44

Social Media Marketing Overview ROI 44

Jeff Esposito

AUGUST 29, 2012

We’ve talked a lot about engagement on Facebook with best practices for using Facebook for your small business. Here are some industry statistics that might ease some of your concerns: 150 million Facebook users ( socialbakers ). 69% of businesses receive recommendations from Facebook fans ( Infographioclabs ).

Small Business 49

Small Business Social Media Foursquare Statistics 49

Jeff Esposito

FEBRUARY 1, 2013

About a week plus ago, she noticed that someone was using her Facebook profile picture for a fake account that was doing some questionable things. The four Ps of content marketing – everyone is high on content marketing now and this is a good read for those in content marketing.

Communities 42

Communities Questions Social Media Content 42

Jeff Esposito

DECEMBER 19, 2011

So with that in mind, here are what I think will be the biggest trends or buzz words of 2012: Measurement is King – we have all been beat to death with the phrase, Content is King. Google in the search arena, social will be dominated by the big G and Facebook. Oftentimes these teams are early adopters or communications teams.

Social Media 45

Social Media Microsoft Trends Team 45

Jeff Esposito

MARCH 18, 2012

One hot topic among the folks I met was the new advertising models for Facebook and Twitter. Facebook has created the perfect drug and knows it. This addiction has given Facebook the perfect flytrap and opportunity to become the Internet. These new models represent a sort of coming of age for the space’s two biggest players.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

NOVEMBER 30, 2012

If you live in the Boston area and know of any folks who would be interested in an entry-level content marketing role with Vistaprint, drop me an email or Tweet. With a Billion Birthdays on File, Facebook Adds a Gift Store – Facebook could be on the verge of something huge here. Thanks in advance and catch you next week.

Review 39

Review Influencer Publishing Tips 39

Jeff Esposito

JANUARY 18, 2013

The Scoop on Content. The Scoop on Content from Ann Handley. Thank you Christopher Barger for sharing this on Facebook. Cleaning Lady Steals Train, Slams It Into Apartment Building – yes you read the headline correctly. Wondering how this all happened? Well read the post silly. Well read the post silly.

Training 32

Training Team Social Media Video 32

Jeff Esposito

JUNE 2, 2015

If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. While it would be easy to jump into the fray and replace Facebook for Simpsons in the old “ Simpsons did it ” meme, I won’t.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. While it would be easy to jump into the fray and replace Facebook for Simpsons in the old “ Simpsons did it ” meme, I won’t.

Twitter 20

Twitter Meme Social Media Management Analytics 20

Jeff Esposito

NOVEMBER 14, 2011

Some are calling it a Facebook killer , while others are calling it dead. Sure it’s 40 million user-base is dwarfed by those of Facebook, Twitter and even LinkedIn, but none of them have the user base of Google. An added benefit is that you won’t have to worry about potentially over-share like another service hooked into Facebook.

Google 51

Google YouTube Social Networking Conference 51

Jeff Esposito

APRIL 5, 2013

My favorite from the article is below: WWE Unveils Social-Media Smackdown for Wrestlemania – whether you like fake wrestling or not, you have to admire the way that the WWE has leveraged social media to expand the audience experience — talk about getting content marketing right. 6 Facebook enhancements you may have missed since Jan.

Eventful 30

Eventful Company Social Media Features 30

Jeff Esposito

SEPTEMBER 14, 2012

Facebook, I suggest that you do it now. Their 100 days of Oreo campaign is brilliant from a content and pop culture standpoint and is a golden example for mixing social and content marketing. Oreo’s 100-Day ‘Daily Twist’ Campaign Puts Cookie in Conversation – if you aren’t following Oreo on.

Klout 35

Klout Campaign Issues Examples 35

Jeff Esposito

FEBRUARY 25, 2013

The Planters page on Facebook has two separate voices – one for Mr. Peanut and the other being more human to answer customer questions and complaints. Not only do they engage parents with content that they plan on showing to kids, but they also bring adults back to childhood with some of their quirky Tweets about the characters.

Company 47

Company Social Media Brands Eventful 47

Jeff Esposito

AUGUST 14, 2011

According to Klout.com, “Every time you create content or engage you influence others. The Klout Score uses data from Twitter, Facebook, LinkedIn, and Foursquare in order to. Just in the last year, Klout has begun to reward influencers with things likeSubway gift cards and exclusive content.

Influencer 48

Influencer Klout Foursquare Analysis 48

Jeff Esposito

MARCH 3, 2014

So, for example, Facebook is the world’s largest social network, but if it is not being used by a brand’s customer, why invest time and resources there instead of a site where they are active? The social marketplace is constantly changing with major players like Facebook throwing out curveballs to brand managers with little notice.

Social Media 20

Social Media Marketing Overview ROI 20

Jeff Esposito

FEBRUARY 9, 2012

How to Make Your Content Go Viral – I love having smart friends who know how to pick you up. Over 3 years later, “deleted” Facebook photos are still online – Remember when Facebook said they deleted all those pictures from their servers when you clicked delete on your profile? It made my week.

Twitter 32

Twitter Social Media Campaign Company 32

Jeff Esposito

MARCH 30, 2011

Sure, we all get stuck in a rut, it is easy to switch our focus and to make excuses, to tell ourselves that Twitter and Facebook, often referred to as micro-blogging nowadays, are fine substitutes for blogging, right? If you enjoy writing on others’ blogs or not publishing your content at all, that’s okay, too. Just write.

Posterous 44

Posterous Blogger SEO Social Media 44

Jeff Esposito

MARCH 8, 2012

Facebook Warns Brands that Scale in Social Won’t Come for Free – The No Shit Sherlock award this week comes via the revelation that Facebook’s new timeline is going to influence the way brands market on the site to reach their fans with content and ads. After all, there is no such thing as a free lunch.

Blogger 36

Blogger Influencer Social Media Advertising 36

Jeff Esposito

MAY 18, 2012

Facebook’s biggest problem is that it’s a media company – I would be negligent in my role as content curator if I excluded an article about Facebook in my roundup on the day of their IPO. This article from Gigaom takes a look at the ad platform and some of the issues companies have had with it.

Sample 30

Sample Samples Upcoming Curation 30

Jeff Esposito

MARCH 11, 2011

Hopefully you’ll check back for the content that I am producing at SXSW in terms of videos and chats with some cool folks. The Facebook Empire Ends Here – I love this post from Geoff Livingston. Now while I am sure you are addicted to Facebook, do you really know what it’s new changes mean to you and your content?

Crowdsourcing 21

Crowdsourcing Brand Monitoring Small Business Social Media 21

Jeff Esposito

MAY 29, 2015

Enter the Facebook revolving door: When my team took over Facebook from the SEO/Web 2.0 I am proud to say that I had a hand in leading and creating teams in content marketing, social media paid/organic, customer service and technology integrations. It also taught me to ask for forgiveness as opposed to permission.

Web 2.0 20

Web 2.0 Team Sports Education 20

Jeff Esposito

MAY 29, 2015

Enter the Facebook revolving door: When my team took over Facebook from the SEO/Web 2.0 I am proud to say that I had a hand in leading and creating teams in content marketing, social media paid/organic, customer service and technology integrations. It also taught me to ask for forgiveness as opposed to permission.

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

JANUARY 2, 2012

Reading 31 books helped me think more clearly and get to sleep that much easier as I wasn’t distracted looking at every blog post, Facebook status or Tweet while killing brain cells staring at the TV. Content Rules – Chapman/Handley – Review. 2011 Reading List. Business Books. Social Media Case Studies – Fine – Review.

Review 43

Review ROI Case Study Course 43

Jeff Esposito

SEPTEMBER 29, 2010

Their accounts on Twitter and Facebook allow parents to check out upcoming content before its aired. Instead of putting their heads in the sand, the company posted a response on their Facebook account and directed traffic to it via Twitter.

Social Media 33

Social Media Case Study Upcoming Education 33

Jeff Esposito

JULY 8, 2013

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. 1) It’s refreshing to read unscripted content, ideas and opinions from today’s corporate leaders. It was unchartered territory that even PR pros couldn’t grasp.

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

MAY 2, 2012

Education is key – Before sharing something on Facebook, Twitter, Instagram, Path or a blog, take a step back and think about how that can be seen by others. This also includes looking at the individual network privacy settings and how your content can be used.

Twitter 44

Twitter Privacy Social Networking Price 44

Jeff Esposito

MARCH 25, 2011

Instead of taking advice from folks that said look at the genius of Charlie Sheen, I am taking a small break from the keyboard to recover and handing over the keys to some good friends who will offer you some awesome content that you should check out and be sure to follow them and read their blogs as well.

Privacy 23

Privacy Skills Industry Social Media 23

Jeff Esposito

MARCH 27, 2013

Take a look at your email inbox or the ads on the right-hand side of your Facebook page. Our lives are filled with clutter. While all are great, they contribute to the clutter that we see. Standing out and earning and holding someone’s attention is getting harder and harder. This goes for both personal and marketing communication.

News 37

News Sites Twitter Facebook 37

Jeff Esposito

JANUARY 12, 2011

Now this is not a shot across the bow to the speakers as I am sure the content is awesome, especially when you hear it for the first time, but rather the folks who follow them as if they were gods and their words gospel. This often mindless and blind behavior would surely have helped Bo Peep keep an eye on her flock.

Construction 46

Construction Conference Hashtag Applications 46

Jeff Esposito

JUNE 24, 2011

Town Wants To Ban Facebook Pictures Of Kids – As a new dad, I was kind of wary of displaying Baby Espo on social media sights. Social Media is NOT as Popular as You Think – Despite popular belief and the online habits of most readers of this blog, social media is not as popular as it may seem. Well it is popular but is not the end all be all.

Social Media 30

Social Media Comments Company Questions 30

Jeff Esposito

AUGUST 6, 2010

A Case Study In Launching A Facebook Page – There are a lot of “How To” articles on Facebook pages, but not many offer clear cut reasons why. Given the general natures of the two genders, this should not surprise anyone, but the content is still pretty cool. Well that is where John Haydon’s post stands out.

Creative Commons 26

Creative Commons Case Study Disqus Report 26

Jeff Esposito

DECEMBER 2, 2011

Aside from the news above, mine was stuck diving into and figuring out the new Facebook page insights. From Junk to Spam to Waste – Content is king, or so we’re told. So please join me in wishing Nick the best of luck, and to the crew over at Samuel Adams , you are getting one hell of a great guy so treat him right. How was your week?

Delicious 34

Delicious News Team Social Media 34

Jeff Esposito

AUGUST 2, 2010

It also addresses the question that many of us ponder from time to time: What the Fuck is Social Media Now?

Social Media 32

Social Media Creative Commons Disqus Flickr 32

Jeff Esposito

OCTOBER 29, 2010

Yes you control the content on Twitter, Facebook, YouTube, etc., but who owns the URL and content on the network? Is it social, sure but the company owns the content. The network does. So if it were to go poof, so does your community. Can Boston Become the Silicon Valley of Marketing?

Lithium 24

Lithium Real Estate Sample Samples 24