Janet Fouts

FEBRUARY 11, 2013

The report that states that while 2 out of 3 Americans are Facebook users 61% of those users have voluntarily taken a break for a period of several weeks or more. Only 8% of those who don’t use Facebook now are even interested in using the site in the future. 20% said they got bored or there was no compelling content.

Facebook 133

Facebook Overview Survey Report 133

Janet Fouts

APRIL 5, 2012

A client contacted me this morning, upset because her “reach” seems to be seriously declining on Facebook. For some reason Facebook chooses Reach to be the metric graphed on the insights page, and it’s little understood, so here’s the long and the short of it. Here’s how Facebook defines reach. Download it here. Bottom line?

Facebook 191

Facebook Metrics Organization Applications 191

Janet Fouts

MARCH 1, 2011

Everybody is talking about the deadline on March 11 when Facebook will no longer allow users to add new FBML applications to their Facebook page. On the other hand FBML does a few things that we can’t do yet with iframed content on a web site. So what’s a girl to do? Now for the exciting part! Check it out.

Facebook 131

Facebook Applications RSS Feed 131

Janet Fouts

APRIL 18, 2012

Many Facebook page owners are disappointed with the results they are getting from their Facebook pages. This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook. This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook. So what do you do?

Engagement 141

Engagement Facebook Case Study Focus Group 141

Janet Fouts

FEBRUARY 3, 2017

Facebook has updated their algorithms. You know, the ones that decide if anyone sees your content at all? Here's what you need to know.

Authentication 70

Authentication Facebook Content Tips 70

Janet Fouts

MARCH 13, 2012

We’ve mostly gotten comfy with the changes to our personal pages when Facebook went to the timeline model, but trust me, that was nothing compared to the changes you’re going to see for business. Many marketers have been practically drooling over all that potential ad space too, but Facebook is having none of that.

Real Estate 124

Real Estate Facebook Discount Applications 124

Janet Fouts

OCTOBER 14, 2010

If you’ve decided to create one of the new Facebook groups and add your friends here are some tips to make it worthwhile for everyone. I’m assuming you’ve seen the video by now, but if not here’s a link and some info on creating Facebook groups. Creating the group is easy. Start with a plan. Start something.

Groups 138

Groups Groups Facebook Collaboration 138

Janet Fouts

JANUARY 28, 2018

Evergreen content queue. Content categories, which are a life-saver for those who, like me, tweet a lot on a daily basis. It works with most major social networks, namely: Twitter, Facebook, LinkedIn, Google+, Instagram, and YouTube; in terms of scheduling, thought, with all but YouTube. Content categories and Publishing queues.

Social Media 217

Social Media Tools Marketing Collaboration 217

Janet Fouts

OCTOBER 15, 2012

Clearly Red Bull understands the value of entertainment content and leverages various online tools to maximize the viewer ship of these events, they have their own web TV channel called RedBullTV. Obviously the big one is content is truly king. As far as I’m concerned the stats on Red Bull’s Facebook page are revealing.

Marketing 144

Marketing Eventful iPhone YouTube 144

Janet Fouts

DECEMBER 10, 2013

Businesses tout their understanding of the value of social currency and especially small business, for whom the playing field was leveled online by the accessibility of social sites like Twitter and Facebook. Facebook and Twitter are now publicly traded, and they have shareholders to please. Can you make money?

Social Media 150

Social Media Small Business Startup Communities 150

Janet Fouts

DECEMBER 9, 2012

The new communities effectively replace the old Google groups, Facebook groups, maybe even Facebook Pages and offer a lot of features we like about all of them. Better Visibility Than Facebook Pages. Even Facebook will tell you that only 16% of the users who opted in for news from your Facebook page ever even see it.

Communities 131

Communities Google API HootSuite 131

Janet Fouts

MARCH 23, 2011

So you built a new blog , set up a Facebook page and started tweeting and STILL you’ve got virtually no friends? That was before there were 90 million tweets per day and 60 million Facebook status updates a day. Create good quality content people care about and want to share. Create content regularly.

Social Media 148

Social Media Insurance Questions Social Networking 148

Janet Fouts

FEBRUARY 23, 2021

This person wants to be content with what life has given, just like me. I invite you to add your own phrase or wish for well-being and join us in our Nearly Mindful Facebook Group. This person has longed for friendship, just like me. This person is learning about life, just like me. This person wishes to be happy, just like me.

Meeting 115

Meeting Travel Conference Resources 115

Janet Fouts

MAY 30, 2012

I’ve noted before that the Google+ Business pages may not be for all brands, some have built their Google+ pages and done quite well, but maybe not well enough to ax that Facebook page just yet. Personally, I find Google+ useful for surfacing content that I don’t find on Twitter or Facebook. TheCommunityOganizer20.com.

Google 133

Google Social Media Sentiment Conversation 133

Janet Fouts

APRIL 29, 2013

Linkedin is becoming a more vibrant place with richer content. Now with more and more content going through LinkedIn there is an opportunity to be seen as an information resource for your LinkedIn connections. h/t & love to dear friends @ meghanscibona @ monkeyprime @ smixel for helping w/ my #TwitterResume vine.co/v/b6wxtwrwP7P

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Janet Fouts

FEBRUARY 26, 2015

We all *think* we’re doing great when the Twitter alerts are rolling, Email’s pinging, Facebook is always open and your RSS feeds are pushing you new content to share. Odds are excellent the world will not end if a Facebook post gets answered in 30 minutes. Efficient right? You’re not multi-tasking at all.

Social Media 70

Social Media Marketing RSS Study 70

Janet Fouts

JULY 5, 2011

The network itself is reminiscent of a mix of the best features of FriendFeed , Facebook and a few other networks, and as Kit Eaton pointed out in her Google+ post on Fast Company the network seems positioned to take over from Foursquare , Instagram , Facebook and maybe even Twitter and Quora. You know who you are.

Google 123

Google Syndication Foursquare Social Networking 123

Janet Fouts

MARCH 6, 2013

Coca-Cola aligned their mission with women and heart-health and the fans produced all of the content. Users were asked to post images on Facebook and Instagram and tag them #CaptureaJag. Images were displayed on Jaguar USA’s Facebook page and voted on there as well as by a panel of judges. Use multiple platforms.

Instagram 143

Instagram Eventful Hashtag Hubspot 143

Janet Fouts

JUNE 8, 2011

Recently the topic of syndicating content came up in conversation. You see, lots of bloggers have their blog posts syndicated on other sites that aggregate content, and sometimes we write posts specific to a site just to get our names in front of more readers who frequent that particular web site. You guessed it, probably not yours.

Syndication 135

Syndication Aggregator Engineering Sites 135

Janet Fouts

SEPTEMBER 22, 2010

That doesn’t mean you don’t have to engage directly but it gives you the freedom to schedule these all at once and have them go out over time so you don’t have to constantly be online just to post content. The same goes for all those Facebook event invites and friend requests. Turn it off.

Social Media 132

Social Media Alltop Tweetdeck HootSuite 132

Janet Fouts

JUNE 6, 2011

Created your own “museum&# from your Facebook images and videos and the avatars of your friends? Sure enough, if you go back and log in again it will verify with Facebook yet again. Kelly Hodgkins Say it’s why you shouldn’t use Facebook. Have you been to the Museum of Me ? Christina Gagnier found it inspiring.

Privacy 105

Privacy Avatar Applications Issues 105

Janet Fouts

NOVEMBER 3, 2010

I know what I think people want to learn, but it’s crucial that we continue to build out content that focuses on what people really want as opposed to what I think they should want. How to use Twitter, Facebook, Linkedin and WordPress. I also want to know more about what format you want to learn in. Step by step tutorials?

Social Media 135

Social Media WordPress Class Training 135

Janet Fouts

JANUARY 27, 2011

This is a brand new tool to see how engaged your Facebook page is with your fans. Does it give you more info than Facebook’s insights reports? My Web Career scores you based on your Facebook and/or Linkedin profiles. Literally when someone actually engages with your content. My WebCareer. Peer Index.

Klout 138

Klout Brands Social Media Postrank 138

Janet Fouts

NOVEMBER 7, 2011

Because this is clearly a direct assault on Facebook pages. Save the Children UK launched their nonprofit page and did a great job setting off their profile with moving photos (hmm, just like Facebook pages eh?). Google says “Google reserves the right to restrict the content on your Google+ Page at its discretion.”

Google 141

Google Real Estate Avatar URL 141

Janet Fouts

JUNE 14, 2011

But just posting a video, creating a Twitter account or a Facebook page will not bring droves to sit at your feet and learn from the master and it certainly won’t guarantee the success of your fundraising initiative. Free webinars you say? These webinars are totally free and you only have to sign up once to be able to come to all 4.

Virtual World 136

Virtual World Collaboration Education Curation 136

Janet Fouts

JANUARY 1, 2013

Of course there are the obvious apps like Linkedin , Facebook , Skype etc. Publish a magazine style page on any topic you like, then populate it with content you curate from your desktop or your mobile device. Obviously I couldn’t keep from sharing a few of my favorite social apps too, it’s what I do. Sprout Social.

Mobile 175

Mobile iPad iPhone Curation 175

Janet Fouts

OCTOBER 29, 2012

Do they get comments and do people share their content through social media? Gather links for their Twitter, Facebook, Google+, Linkedin profiles at a minimum. Did they only write one post that is relevant or do they have several? Do they seem to have knowledge in this are? Do they have similar beliefs or are they open to discussion?

Influencer 135

Influencer Klout URL Social Media 135

Janet Fouts

JANUARY 21, 2013

It’s all the buzz right now, and Facebook is slowly letting users see what the fuss is all about. Currently in limited beta release, Facebook Graph Search will allow users to search Facebook about people, places and interests.They’ll also be able to combine those searches for things like: Restaurants my friends like in Seattle.

Facebook 168

Facebook Buy Engagement Comments 168

Janet Fouts

JANUARY 31, 2011

You visit a site and you have the option to share it on Facebook and/or Twitter from the bottom of the page. VERY cool way to find relevant content and see what people are thinking about. When Chris Turititzin from Momentus Media told me about One True Fan I thought I’d give it a spin. Big deal right?

Delicious 131

Delicious Widget Sites Applications 131

Janet Fouts

OCTOBER 25, 2010

For a while you’re addicted to watching who re-tweets you, mentions your brand on their blog or says something about you on a Facebook page. Are they writing content relevant to you and your brand? Great, cool, you’re on the right track. Eventually–usually in less than a month–this gets boring. Find influencers.

Social Media 132

Social Media Data SM2 Radian6 132

Janet Fouts

JUNE 28, 2011

This is particularly true on Facebook. Because Facebook has a ranking system called “EdgeRank&#. Because Facebook has a ranking system called “EdgeRank&#. Facebook is looking to see if you have common interests and the quality of those interests, and it does this with an algorithm. Good content.

Facebook 130

Facebook Feed Feedly News 130

Janet Fouts

NOVEMBER 7, 2017

The report is based on data from 357,000 public social profiles (171,000 Facebook; 134,000 Twitter; 52,000 Instagram) of continually active accounts. You did, and that, my friend, is User Generated Content. User Generated Content (UGC). Can you use user-generated content whenever you want wherever you want? I bet you did.

UGC 87

UGC Report Social Media Nielsen 87

Janet Fouts

OCTOBER 31, 2011

He didn’t waste any time gathering as much data and content as he could so people could get a better picture. They posted a pretty silly add of a woman up-ended over her couch, hair flying, apparently looking for her long-lost tube of Chapstick on their Facebook page above the catchy title “Where do lost Chapsticks go?”

Social Media 128

Social Media Blogger Video Comments 128

Janet Fouts

SEPTEMBER 5, 2014

I like to say Google+ combines the best of Twitter and Facebook on one network. With Google+ you can toss off a quick comment on a link you’ve shared and find thoughtful commentary building on it for days, in a threaded format just like Facebook and popular forums. It’s still about the content. to an App or Website.

Google 175

Google Hashtag Journal Forums 175

Janet Fouts

JUNE 5, 2014

Founding Editor, @MarketingLand &@SEngineLand, covering Google, Facebook, Twitter, SEO, SEM & all things digital marketing, search marketing and search. Chief Content Strategist for Edelman (@EdelmanPR), AdAge columnist, LinkedIn Influencer and avid sports fan. Head of Content here at ‘Profs. mike_allton. Danny Sullivan.

Consultant 196

Consultant Klout B2B Influencer 196

Janet Fouts

JULY 5, 2011

Make sure you add links to your other networks, your blog and your syndicated content ( here’s how ). The other interesting thing is Google will use this data to “see relevant content your friends share on the web.&# In fact there’s a hack to do the same thing with Facebook here. Fill out your about section.

Google 186

Google Tips Privacy Geotagging 186

Janet Fouts

MAY 4, 2015

Shortly afterward Facebook launched their own app, Riff for mobile devices which allows you to create a video on your device and your Facebook friends can add their own clips to the video creating a collaborative story. If Meerkat can get acquired by Facebook or Google, it’s game on. I’m easy to find on both. The latest.

Video 70

Video Ustream Twitter API 70