Firebelly

SEPTEMBER 9, 2014

Starting today, all public videos uploaded to Facebook will display the number of times it’s been viewed beside the number of comments and shares. From launching auto-play videos in the News Feed to rolling out new Video Views ads to improving video ranking in the News Feed, Facebook is taking video content on the site.

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Firebelly

APRIL 29, 2013

What should you do to optimize your Facebook page for Graph Search ? What Facebook Graph Search Means for Your Business. By Kelly Jo Horton Graph search is Facebook’s social solution for connected search. So what does this mean for your Facebook brand page? How to Optimize Your Facebook Page for Facebook Graph Search.

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Facebook Social Graph Guidelines SEO 203

Firebelly

OCTOBER 19, 2012

Stamen , a design and technology studio, has put together a series of videos visualizing the spread of content (originally posted by George Takei) being shared across Facebook. You can view all three on the Facebook Stories website. The data used for the visualizations spans a three-month period from July to September.

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Facebook Data Video Content 201

Firebelly

JUNE 4, 2012

Here are your 5 must-reads on Facebook’s Promoted Posts that began rolling out last week. Facebook Promoted Posts: A Step-By-Step Guide. By Lauren Drell Facebook has started rolling out Promoted Posts for Brand Pages, a new feature that allows businesses to pay for posts to be more predominantly displayed on news feeds.

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Facebook Advertising Social Networking Organization 202

Firebelly

MARCH 5, 2012

Below are 5 must-reads on using Facebook Timeline for Pages that we wouldn’t want you to miss. The Complete Guide To Facebook Timeline Pages. You have plenty of time to get comfortable with the new timeline layout and add content between now and March 30. 14 Ways New Facebook Betrays Small Business.

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Facebook Small Business Features Strategy 219

Firebelly

MARCH 8, 2016

Available templates: • Facebook cover photos. Facebook posts. Facebook apps. Facebook event covers. Facebook ads. Wide: ideal for Facebook and Twitter posts. You then have the option to share your graphic on Facebook, Twitter, Pinterest or Tumblr. Or you can create your own. Google+ posts. Cost: Free.

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Firebelly

AUGUST 23, 2012

Content marketing is about more than just blogging. While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard. I like this kind of content best, because it tells the entire story. Basically anything you can read.

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Picasa Content Vimeo Tourism 177

Firebelly

APRIL 22, 2013

Facebook has rolled out Facebook Home , a mobile experience that “puts your friends at the heart of your phone.” Facebook Home: What’s in It for Marketers? By Andrew Cherwenka Facebook introduced the launch of Facebook Home, ending rumors of a custom-built social phone dating back to 2008.

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Facebook Marketing Mobile Advertising 183

Firebelly

OCTOBER 20, 2015

Brands have to understand what a powerhouse Facebook has become. billion active users that log into Facebook every month. Facebook accounted for 81% of content sharing in the 4th quarter last year. Over 79% of Facebook users will be mobile this year. Facebook ad revenues grew 63% within the last year alone.

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Brands Facebook Mobile Industry 100

Firebelly

OCTOBER 23, 2012

What Does Soccer Have to do With Content Marketing? If you want to succeed at content marketing, sometimes you only have to be an orange cone. You only have to write a blog post once a week, and tweet a few times a day, and dabble on LinkedIn or Facebook. You only have to put in a little bit of effort.

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Content Marketing Creative Commons Industry 182

Firebelly

FEBRUARY 22, 2012

Rumor has it Facebook will be rolling out Timeline for brand pages any day now. Until Facebook makes their official announcement, however, we don’t exactly know how Timeline will work for brand pages. With Timeline, milestones can be added that pre-date the invention of Facebook. Keep calm and carry on.

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Real Estate Brands Facebook Eventful 242

Firebelly

AUGUST 17, 2015

Facebook is a no-brainer for any brand and the NFL isn’t any different. Facebook is essential when it comes to interacting and engaging with their most loyal fans. So who’s the most popular on Facebook? If your team didn’t make it, perhaps they need to do a little work on improving their Facebook game. AFC North.

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Firebelly

AUGUST 24, 2012

You’re creating and curating killer content on your Facebook page. This doesn’t mean your Facebook efforts have failed. What are “consumptions” on Facebook? Some consumers are simply that – consumers. Many of your fans will never outwardly interact with your page. Photo views. Video plays.

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Facebook Curation Data Content 172

Firebelly

JUNE 5, 2012

Facebook made posting to a brand page more convenient last week when it revealed a new scheduling tool. It is a great resource if you don’t use a third party application, such as HootSuite and have to stress about logging on to Facebook at a certain time to post a message. What are your thoughts on the new Facebook scheduling tool?

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Tools Brands Facebook HootSuite 196

Firebelly

JANUARY 19, 2012

Businesses are rushing into social spaces – with Facebook being among their top interests. Facebook is massive. According to a recent comScore study, 90% of all social media time is spent in Facebook. According eMarketer, 93% of people expect brands to have a presence on Facebook. They think Facebook is for kids.

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comScore Facebook Marketing Organization 172

Firebelly

MAY 27, 2010

| Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. Chad Richards is the Social Program Manager at Firebelly Marketing.

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Sentiment Facebook Paid Search SMS 161

Firebelly

JULY 6, 2012

While ‘Facebook’ itself has become a verb (e.g. “Go Go Facebook him and find out who he is.”), the conversation focused primarily on Facebook Actions – a way of interacting with apps, content and brands (and getting their data into Timelines) that goes beyond the traditional ‘Like.’

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Facebook Conference Examples News 170

Firebelly

AUGUST 3, 2010

The woman voiced her complaint on Facebook and on Ball Memorial Hospitals Facebook page. Others rallied around her and began posting comments on the Ball Memorial Hospital Facebook page as well. Others rallied around her and began posting comments on the Ball Memorial Hospital Facebook page as well.

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Facebook Paid Search SMS Syndication 216

Firebelly

MARCH 30, 2012

Facebook is always changing. Stay in the loop by “Liking” these 9 pages run by Facebook employees. Facebook’s primary page with nearly 65 million fans. Facebook Marketing Solutions. Facebook Marketing Solutions helps marketers reach their customers on Facebook. Facebook Security.

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Facebook Mobile Education Issues 197

Firebelly

JANUARY 31, 2012

You want a successful Facebook Page for your brand (a successful Page really depends on your goals, but that’s another post for another time). From here, you have the opportunity to test different content and adjust your voice to see what really drives community and conversation. Different perspectives. Fans want to be heard.

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Tips Facebook Questions Communities 188

Firebelly

JULY 14, 2011

Many out there are job hunting, and for some reason, many of us end up on Facebook during our online job searches. It may be attributed to the fact that Facebook is the greatest time suck when you’re supposed to be doing something else, but that’s another blog post. And it’s an equally beneficial program for job posters.

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Posterous Facebook Badge Report 153

Firebelly

FEBRUARY 7, 2012

Facebook fans love incentives–you scratch my back, I’ll scratch your back. The majority of people on Facebook are there to interact with friends and family, not businesses. Stop by next Tuesday for the final post in this series: Facebook Page Management Tip #6: Offer A Diversity Of Moods.

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Tips Facebook Questions Comments 172

Firebelly

JANUARY 24, 2012

The main reason people get on Facebook is to engage with friends and family, not brands. The fact of the matter is when someone likes your page it doesn’t mean they have any real affinity for your brand, what that like does mean, however, is that person is open to engagement, content and conversations. But, how is this done?

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Questions Tips Facebook Travel 167

Firebelly

FEBRUARY 14, 2012

In Facebook Page Management Tip #3: Asking Probing Questions , I discussed that people are on Facebook to engage with friends and family, not brands. Related Posts: Facebook Page Management Tip #1: Use Relevant, Evolving Content. Facebook Page Management Tip #2: Respond To Fans In A Timely Manner.

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Tips Facebook Conversation Questions 167

Firebelly

JUNE 2, 2011

Your last contest brought hundreds of new members to your Facebook community. How will your content engage and entertain your expanded audience? Can you become a part of their lives on Facebook? Your community has grown significantly. People have responded to your story and your conversational style.

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Communities Questions Facebook Conversation 194

Firebelly

FEBRUARY 17, 2011

Use relevant content. If your content is relevant to my life, I’ll participate regardless of whether I agree or not. Without relevance, it’s just content for the sake of content. Many of us aren’t as deeply immersed in Facebook during the day as we are at night. Let’s get started.

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Conversation Tips Facebook Guidelines 207

Firebelly

OCTOBER 8, 2009

» October 09, 2009 Content Update: Stories connect Us David Hoppe on the value of content My friend David is a great human being. David and I hung out this week to talk content. Social media is here to stay. He's a writer, he's an advocate for change, he's an intellectual, he's a playwright, I could go on.

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Firebelly

AUGUST 24, 2010

Digitalia | Indianapolis Social Media Marketing « Firebelly at Blog Indiana | Main | 5 Helpful Facebook Places for Business Articles » August 24, 2010 YouTube Tuesday: Checking In With Facebook Places People are calling it a FourSquare killer. People are calling it a Facebook killer (due to privacy concerns).

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YouTube Facebook Paid Search Foursquare 133

Firebelly

JUNE 2, 2010

Digitalia | Indianapolis Social Media Marketing « Jakes Take: Comcast Cares & You Can Too | Main | Jakes Take: Fresh Logos, Fresher Coffee » June 02, 2010 3 Easy Ways To Make Your Facebook Page More Welcoming You want your brand's Facebook page to look accessible, inviting, welcoming and, well, social.

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Facebook Paid Search SMS Syndication 160

Firebelly

MARCH 11, 2010

People are on Facebook to primarily interact with their family and friends - not your brand. Providing exclusive content, promotions and discounts, in addition to asking and answering questions to identify and solve problems or concerns is a great place to start. I think the Walgreens Facebook Page does a fantastic job of this.

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Facebook Paid Search Discount SMS 132

Firebelly

APRIL 1, 2011

When they’re not busy trying to change the world, they produce things like the new “+1″ button, in a clear attempt to compete with Facebook’s popular “Like&# button. Essentially, the button works similarly to the “Like&# button.

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Google Facebook Compete Publishing 159

Firebelly

MARCH 3, 2010

Facebook For Business View more presentations from Firebelly Marketing. Not that others were less noteworthy, but that this presentation armed people with some serious Facebook ammunition. Below is the edited slide deck from my presentation. Slideshow URL: [link] ] Chad Richards is the Social Program Manager at Firebelly Marketing.

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Social Media Facebook Paid Search SMS 100

Firebelly

SEPTEMBER 17, 2010

Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the  Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon. What do you think? 

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Campaign Facebook Paid Search SMS 140

Firebelly

JULY 23, 2010

Digitalia | Indianapolis Social Media Marketing « How One Unhappy Customer Multiplies Across Social Media | Main | Social Media News: Top 5 Stories of the Week » July 23, 2010 Jakes Take: Facebook Hits The Big 5-0-0 This week, Facebook announced that it now has over 500million users. Your comment has not yet been posted.

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Facebook MySpace Paid Search SMS 113

Firebelly

MARCH 23, 2010

I also promised to share results from that report regarding why people become fans of businesses on Facebook in a future post. The number one reason people "fan" businesses on Facebook? In Fans With Benefits: Add Value On Your Facebook Page , I wrote about providing the kinds of content that fans find valuable.

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Discount Facebook Paid Search SMS 111

Firebelly

JANUARY 22, 2018

The best marketing professionals will tell you they use a combination of search, social, influencer and content strategy to generate leads and website visitors. We are past the days where everything is valuable for a brand in terms of content. Evolved marketing professionals will tell you that the depth and delivery of content matters.

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Marketing Influencer SEO Adwords 181

Firebelly

MARCH 17, 2010

51% of Facebook fans said they are more likely to purchase from at least a few brands they are fans of on Facebook. 60% said that being a Facebook fan of a brand would cause them to be more likely to recommend that brand to a friend. It pays to engage. Chad Richards is the Social Program Manager at Firebelly Marketing.

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