Dave Fleet

MAY 10, 2010

Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Facebook’s Community Pages are an initiative from Facebook to create “the best collection of shared knowledge&# on a wide variety topics. Community Pages 101.

Communities 419

Communities Brands Wikipedia Microsoft 419

Dave Fleet

JUNE 8, 2012

Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. Planning and executing content more strategically. Considering content objectives. Identifying appropriate content sources.

Social Media 410

Social Media Strategy Company Course 410

Dave Fleet

JUNE 4, 2014

I focused on several insights: Social media is a two-way channel, but over the last ten years social media marketers have increasingly shifted to focus activities on one-way interruption – applying old techniques to new channels, which is exacerbated by updates on networks like Facebook. Re-purchase and new product launches.

Loyalty 344

Loyalty Social Media ROI Advertising 344

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Echo Chambers Prevail. There is plenty of discussion on this topic right now.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

DECEMBER 4, 2017

For most of the companies used to targeting millions of people in any given national market, the scale just wasn’t there to move the needle – and 20 likes on a Facebook post was meaningless to people looking at the bottom line. Several brands are also creating Facebook groups for their most passionate and valuable customers and partners.

Social Media 282

Social Media Platform Communities Advertising 282

Dave Fleet

JUNE 4, 2014

I focused on several insights: Social media is a two-way channel, but over the last ten years social media marketers have increasingly shifted to focus activities on one-way interruption – applying old techniques to new channels, which is exacerbated by updates on networks like Facebook. Re-purchase and new product launches.

Loyalty 257

Loyalty Social Media ROI Advertising 257

Dave Fleet

FEBRUARY 4, 2016

The last year has seen Facebook – as the dominant social network – continue to monetize its platform. This aggressive push led Facebook to become less and less about communities of ‘people like me’ and more replete with brands advertising to users. Meanwhile, trust in social media fell by six per cent. The gradual decline of Twitter.

Social Media 150

Social Media News Trends Eventful 150

Dave Fleet

JANUARY 18, 2012

your blog, Twitter, Facebook etc) but also by mining your databases for people and companies that you want to connect with at the event and seeting-up meetings with them ahead of time. Create and amplify content for non-attendees. CES can be a content goldmine if you approach it correctly. Go in-depth on your products.

Social Media 276

Social Media Foursquare Conference Eventful 276

Dave Fleet

NOVEMBER 8, 2010

Thousands of people posted comments to the Cooks Source Facebook page, which went from a couple of hundred fans to three and a half thousand “fans&# over the next two days. Commenters also began to review other content on the site, only to find it had been taken from sources such as NPR, Martha Stewart and the Food Network.

Public Domain 375

Public Domain Issues How To Policies 375

Dave Fleet

DECEMBER 4, 2017

For most of the companies used to targeting millions of people in any given national market, the scale just wasn’t there to move the needle – and 20 likes on a Facebook post was meaningless to people looking at the bottom line. Several brands are also creating Facebook groups for their most passionate and valuable customers and partners.

Social Media 150

Social Media Platform Communities Advertising 150

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Echo Chambers Prevail. There is plenty of discussion on this topic right now.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Low-cost content production is gaining traction. Facebook has long since made the switch to put visual content first.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

NOVEMBER 22, 2010

Your new social hub, or your Facebook Page, or your engagement plan may be the nice, glamorous part of your approach to social media, but be careful not to completely neglect incoming information in favour of outbound messages. The Starbucks Facebook Page , for example, has over 18 million fans. Think “inbound” alongside “outbound”.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

JANUARY 4, 2011

Tweet If we’re connected on Twitter or Facebook, you may have noticed me posting a lot about the renovations we’re currently conducting on our new house. People will judge your social media activities in a similar way – by the content of a tweet, a personal support issue, the wording of a comment or the like.

Social Media 402

Social Media Activities Issues Guidelines 402

Dave Fleet

JULY 12, 2010

NPR content, in magazine format. Facebook – Still no iPad interface for this, which is surprising as Facebook could do great things with a bigger screen. NYT Editors’ Choice – It’s the NYT. BBC News – Great mobile interface for catching up on the latest news. NPR – Another great news app.

iPad 321

iPad iPhone Tweetdeck Travel 321

Dave Fleet

OCTOBER 25, 2010

We’re more likely to trust people we do know, rather than an abstract “crowd&# on Facebook (for example). For social sites to be trust-worthy, we need to move beyond just creating a presence on the sites and to focus on providing useful content from credible sources and building relationships over the longer term.

Social Media 303

Social Media Survey Sites Examples 303

Dave Fleet

APRIL 26, 2011

Daniel Stein recently wrote an attention-grabbing post over at Digiday entitled “ HypeBusters: PR Agencies Are Ruining Facebook.&# The right people to manage Facebook pages are, apparently ad agencies. The reality is that multiple partners are often involved in a successful Facebook effort. Guess which he works for.

Journal 366

Journal Social Media Advertising Engineering 366

Dave Fleet

SEPTEMBER 28, 2012

Thinking of Facebook and Twitter as the extent of social is narrow-minded – on-domain blogs and rich media content, for example, can both live on-domain and drive traffic to those domains (not saying that content marketing falls entirely within social, but there’s a significant overlap nowadays), and in doing so can affect search.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

JANUARY 11, 2021

Facebook killed a billion-dollar industry overnight when it ceased to allow brands to set custom-built tabs on their Facebook Pages as their default landing experience. How are you building your long tail of content on your own platforms? And they’re going to keep evolving. Turbulence ahead for digital marketing.

Social Media 195

Social Media Apple Privacy Data 195

Dave Fleet

JANUARY 21, 2021

from the people involved, to the way we make content from a brand recognizable by its audiences, to the causes that companies align themselves to along the way. It’s not enough to simply expect the tech companies – Facebook, Twitter, Google and others – to combat this situation in isolation.

Privacy 397

Privacy Eventful Compete Report 397

Dave Fleet

JANUARY 27, 2011

Trend #15: Rise of the content strategist. Trend #20: Location, location, Facebook. Trend #14: Measurement matures. Communication accelerates. Trend #16: Listening becomes mandatory. Trend #17: Marketing in streams. Trend #18: Social media overload. Ubiquitous mobile. Trend #19: Ubiquitous social. What do you think?

Trends 417

Trends Social Media Curation Reputation 417