Buzz Marketing for Technology

FEBRUARY 4, 2010

I really liked the idea of content having dual purposes and not just the purpose of posting to your website or blog. The lure part is really about a steady stream of content that is consistent in its frequency which is why as people come to depend on it brings people back to your site time and time again. Share this on Facebook.

B2B 173

B2B Content Marketing Syndication 173

Buzz Marketing for Technology

NOVEMBER 24, 2010

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. Share this on Facebook. So let’s dive into that for a moment …. Email this to a friend?

Brands 227

Brands Content Microsoft StumbleUpon 227

Buzz Marketing for Technology

FEBRUARY 16, 2010

For some reason there is a lot of confusion about the word Content lately. Back in the late 90s when the internet was just heating up we all heard alot about how “Content is King&#. But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Share this on Facebook.

B2B 187

B2B Content Marketing StumbleUpon 187

Buzz Marketing for Technology

OCTOBER 20, 2009

Because of my new book, Facebook Marketing for Dummies (Wiley), which is launching next week - I have been getting a lot of emails and questions from my readers that are very focused on launching their Facebook and Twitter presence. The point is you need to plan the flow of content that will go into these channels.

Syndication 100

Syndication Content Strategy RSS 100

Buzz Marketing for Technology

JUNE 23, 2009

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing.

Facebook 150

Facebook Syndication Tips Marketing 150

Buzz Marketing for Technology

MAY 7, 2013

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Content is king so being able to use it to your advantage is key.

Social Media 257

Social Media Radian6 HootSuite Team 257

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. It occurs to me my definition of content often differs from their definition of content. And you would be surprised what I hear.

Feed 264

Feed Feedly News SEO 264

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. You need to put out a steady stream of content to build your brand.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Buzz Marketing for Technology

DECEMBER 15, 2011

Facebook fan pages are much the same thing. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. A “like” is a passive response to content, while a comment is engagement. How much is that Facebook Fan worth anyway?

Brands 275

Brands Repository Analysis Sentiment 275

Buzz Marketing for Technology

JANUARY 30, 2013

3) Since they can only generate a text string they do not offer the possibility of advanced, connected content (for instance it is very difficult to connect Facebook ID with the end user through a QR Code and therefore track or provide relevant content). This will continue to drive usage down.

Brands 274

Brands SMS Hubspot Mobile 274

Buzz Marketing for Technology

DECEMBER 8, 2010

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I predict you will see Facebook surpass Google by Valentines day 2010. Share this on Facebook.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

FEBRUARY 27, 2013

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault Chances are you've viewed recent reports about Facebook's surprisingly low. As you can see hashtags have come a long way since Jack Dorsey launched Twitter six years ago. I’m excited to see what the next six years will bring. We all make mistakes.

Hashtag 269

Hashtag Sentiment Campaign Education 269

Buzz Marketing for Technology

JUNE 17, 2015

I think content personalization is the biggest opportunity into 2016 for B2B Marketers. At SmartInsights.com , for example, our home page and member benefits pages are tailored by role based on their registration – so a marketing manager gets a different message and different content than say an agency manager.

B2B 100

B2B Adwords ROI Hubspot 100

Buzz Marketing for Technology

MARCH 9, 2010

But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right. Share this on Facebook. Take for example your classic white paper. A healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

JANUARY 19, 2010

The 4 C’s of B2B Marketing are: Content – the creation of a steady stream of engaging content. Share this on Facebook. Tags: Branding Content Marketing Inbound Marketing Lead Generation Lead Nurturing Marketing Sales Social Media Strategy Thought Leadership. Share this on Linkedin. Share this on del.icio.us.

B2B 277

B2B Marketing StumbleUpon Patterns 277

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I predict you will see Facebook surpass Google by Valentines day 2010. Mark it down people ;-).

Marketing 157

Marketing Adwords Mobile Social Graph 157

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Be relevant, unique and indispensable.

Retail 217

Retail Discount Loyalty Data 217

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Last year I wrote about how the balance of content has shifted. Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content.

B2B 243

B2B Marketing Airlines StumbleUpon 243

Buzz Marketing for Technology

JANUARY 21, 2010

The concept here is to create good content and allow that content to spread as frictionless as possible to as many people as possible. You need to tell those stories in as sticky a way as possible then package them to be shareable and then spray them in as many social media channels as appropriate for your content. (ex

Social Media 250

Social Media Marketing B2B StumbleUpon 250

Buzz Marketing for Technology

MAY 29, 2013

Interactive Marketing Online Testing Strategy advertising and marketing B2B Brand Business business strategy Consumer content CRM Customer Data engagement Facebook gyro marketing Marketing Strategy Online Communities Technology Twitter' Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0

Data 278

Data Tips Aggregator Conversation 278

Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. But wait that’s not all!

B2B 177

B2B Hubspot Class Forums 177

Buzz Marketing for Technology

OCTOBER 25, 2013

online content, messaging, images, offers) in the right way on the right channels at the right times and places? Should you parse and meter the content differently? While your site may be well designed for full-screen viewing on a PC, it may be difficult and impractical to view on a smartphone or tablet. Internet users.

Mobile 225

Mobile comScore Insurance Sites 225

Buzz Marketing for Technology

SEPTEMBER 29, 2010

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. Share this on Facebook. Email this to a friend? Subscribe to the comments for this post?

Social Media 230

Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

MARCH 23, 2011

And that media could be in the form of an advertisement or in the form of paid content. Facebook gave us the last piece of the Earned Media puzzle A small relatively un-noticed posting on the Facebook blog. To answer that, you need to discover where men go to have those conversations and then place your media there.

Insurance 213

Insurance Paid Search eBook Buy 213

Buzz Marketing for Technology

NOVEMBER 7, 2012

Through an iterative process of testing and personalization, your online visitors will begin to unknowingly select the best-performing content for your site. And the weaker content should become extinct with all the other not-so-great content choices that have cycled through your site.

Conversation 260

Conversation Retail Hubspot Buy 260

Buzz Marketing for Technology

MARCH 2, 2010

Over the last few years of writing this blog I have talked a lot about the virtues of creating a steady stream of content that is consistent in its frequency to bring people back to your site time and time again. Share this on Facebook. Related posts: B2B Marketing Content: Lure or Lasso? Tweet This! Share this on Linkedin.

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

MARCH 30, 2011

You have a killer piece of original content that starts rippling out from its source. If the content ripples 900 times, but that takes 10 years, you won’t see much benefit. For the ones on the air today, you have to determine what happens when certain types of content, celebrities and advertising appear on that show.

Analysis 181

Analysis B2B Advertising Types 181

Buzz Marketing for Technology

JANUARY 5, 2010

In this world where customers can create content at the drop of a hat – displaying their love or hate for a given company – should not be taken lightly. Share this on Facebook. Tags: Communications Customer Customer Support Social Media User Generated Content. Tweet This! Share this on Linkedin. Share this on del.icio.us.

StumbleUpon 211

StumbleUpon Digg Reddit B2B 211

Buzz Marketing for Technology

AUGUST 3, 2011

So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. I think brands need to focus on the broader content being used about a brand.

Sentiment 198

Sentiment Brands Analysis Training 198

Buzz Marketing for Technology

APRIL 8, 2010

Share this on Facebook. Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Be sure the experience you give your customers and prospects reflects the spirit of working with your company or you’ll never get a second chance to make a first impression! Tweet This!

B2B 235

B2B StumbleUpon Digg Reputation 235

Buzz Marketing for Technology

FEBRUARY 9, 2010

But think of it here as an audience that you have built by creating and publishing attractive content that engages them with your thought leaders. Prospects who have been listening to you, watching what you publish and responding to your content are already working their way up the Awareness to Consideration to Purchase cycle.

B2B 178

B2B ROI Communities Marketing 178

Buzz Marketing for Technology

FEBRUARY 25, 2010

Now we want to move into the content. I would say that if “ Content is King &# on the internet “ Context is Queen &# on mobile. I picked up this acronym from Mitch Joel author of Six Pixels of Separation its called NOW – you want your mobile content to be: N earby (location based). Share this on Facebook.

B2B 174

B2B Mobile Marketing Foursquare 174

Buzz Marketing for Technology

FEBRUARY 29, 2012

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers. Jeff and Paul also address the Facebook IPO and the opportunities Facebook provides for marketers.

B2B 194

B2B Marketing Data Influencer 194

Buzz Marketing for Technology

JULY 28, 2010

Share this on Facebook. Tags: Content Marketing Customer Customer Experience Customer Support Lead Generation Lead Nurturing Strategy Support. This is something I am working on for FY11 and will be more than just a social network for our best customers. Stay tuned as I begin to launch this for next year. Tweet This!

B2B 219

B2B Curation Communities Marketing 219

Buzz Marketing for Technology

NOVEMBER 9, 2011

Find diehard fans on Twitter, Facebook and LinkedIn. The answer is yes there are tons of ways to mine the data to improve your content creation, SEO and SEM keyword selection, media planning (from online to tv media) and for lead generation. See below for what happens when you do. Enlist them for your brand.

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! It proved to me that even though you think you know your audience, you can never know them well enough!

Quantcast 188

Quantcast Data comScore Microblogging 188