Visually SM

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7 Questions Marketers Should Ask About Native Content

Visually SM

To start, it’s important to understand the differences between sponsored content and native advertising: Image credit: Marketo. Sponsored Content. Native Content. Educational content (articles, tips). Your content should fit fluidly into the overall page layout. Confirm where your content will live on the site.

Questions 100
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One Social Media Metric to Rule Them All

Visually SM

It’s important to always post a steady amount of content to keep all of your social followers engaged with your brand. It can help establish you as a thought leader, and it can help drive traffic to your site if you provide links. Look to past successful content. Follower Count. Try real-time marketing.

Metrics 145
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article thumbnail

One Social Media Metric to Rule Them All

Visually SM

It’s important to always post a steady amount of content to keep all of your social followers engaged with your brand. It can help establish you as a thought leader, and it can help drive traffic to your site if you provide links. Look to past successful content. Follower Count. Try real-time marketing.

Metrics 100
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From Baseball Cards to Happy Meals: Lessons From the History of Microcontent

Visually SM

Do you know the history of micro content can be longer than you think? It’s no wonder that marketers are keen on turning their products into “snackable” moments , ready for a web audience whose attention is split by an increasing number of content creators. It takes a lot to grab an Internet user’s attention today.

Sports 130