Social Media Strategery

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Everyone’s on Facebook, Why Aren’t They on the Intranet Too?

Social Media Strategery

Users don’t have a clear understanding of why using the site will help them. Leadership doesn’t lead by example and engage users via the platform. Lead by example: If your CEO is still sending mass emails to everyone instead of launching the latest firm initiative via the new platform, then employees are receiving conflicting messages.

Wiki 139
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You Become What You Measure

Social Media Strategery

” Salmon points to police departments that judge effectiveness on arrests and schools that focus their efforts on increasing standardized test scores as examples of the unintended consequences of yielding decision-making to quantitative data. We use social network analysis to determine how messages flow from one person to another.

Sysomos 134
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How a New Communications Graduate Can Stand Out

Social Media Strategery

Specific, detailed examples - One of my pet peeves is when I read resumes that read like job descriptions. Rather than taking five bullets to tell me that you wrote press releases, managed social media sites, created media guides, and pitched media, tell me a story. How many social media sites did you manage?

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Social Media isn'ta Prerequisite for Open Government

Social Media Strategery

While government use of social media is often highlighted as best practice examples of open government, they’re by no means the only examples. Generate a greater variety of content on your site and update it regularly. You can and should link to non.gov sites. Highlight an interesting article or link.

Gov 2.0 125
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Keeping Gov 2.0 Fresh

Social Media Strategery

After seeing how government was beginning to use social media, it dawned on me that I could create my own set of aggregated feeds and effectively build my own news site. I met with a friend that Friday who helped me set up the site and it launched that afternoon. One great example is what Gov 2.0 chatter is centralized.

Gov 2.0 89
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Social Media is Driven by the Person, Not the Position

Social Media Strategery

At EPA, for example, a new employee came up with the idea of doing a contest on YouTube to create outstanding videos to teach people about testing for radon. At EPA, for example, a new employee came up with the idea of doing a contest on YouTube to create outstanding videos to teach people about testing for radon. 2008 ???? ??

Gov 2.0 93
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Justifying Social Media to the Big Wigs

Social Media Strategery

First, realize that there are no “magic bullet&# slides that I can give you – there are numerous resources available, from CommonCraft’s excellent “in plain English&# series of videos to the numerous 101-style sites out there. Add a “Comment here&# function to your Intranet site.

Gov 2.0 56