Everyone’s on Facebook, Why Aren’t They on the Intranet Too?
Social Media Strategery
APRIL 30, 2011
Users don’t have a clear understanding of why using the site will help them. Leadership doesn’t lead by example and engage users via the platform. Lead by example: If your CEO is still sending mass emails to everyone instead of launching the latest firm initiative via the new platform, then employees are receiving conflicting messages.
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