Sherrilynne Starkie

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Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Trick 2: Repurpose content. Luckily there many automation tools for content discovery.

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Top Five: Social Networks Take Action on Politics

Sherrilynne Starkie

This week's top five social media must-know news features Facebook & Twitter's new rules for political content, Google's action on scammers, new features from Snapchat & LinkedIn. The site is introducing new labels for US midterm election candidates and is set to launch its Political Campaigning Policy later this summer.

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Does your brand take bloggers seriously?

Sherrilynne Starkie

The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites. Number of likes, fans, friends and followers are some examples. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs.

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Top Five: What do Facebook’s growth numbers mean?

Sherrilynne Starkie

The expansion to LinkedIn is another example of the company’s shift in focus from being a video destination site to one that sells tools and services to professional and semi-professional video creators. If you’re not using video you’re not doing content marketing. Now it’s easier than ever to share videos.

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Industry certification a must for social media career success

Sherrilynne Starkie

Spin Sucks, for example, offers content creation and blogging masterclasses along with courses on the PESO model.). For example: Auditory learners need ample time to process information. Online courses that include demonstrations, role-playing and site visits appeal to this learning style. How To Choose?

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