Mindjumpers

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What Content People Share And Why They Do It

Mindjumpers

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Why do people share content? Content is an enormously broad concept that we use every day without really defining it. The focus on content relevance is normal. The types of content that get shared most.

Content 213
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Clickbait: Information overload! How can brands cut-through all the noise?

Mindjumpers

In the early days of social, Facebook optimised content based on engagement, meaning that if users clicked on a piece of content, it received a higher ranking in newsfeeds. If the content they produce is consistently engaging, then users will interact more frequently, leading others to discover it through preferred ranking.

Brands 100
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2012 in Recap: The Year of Visual Social Media

Mindjumpers

But 2012 was also characterised by being the year when visual content came into focus, as Sara predicted. Throughout the year, we’ve seen great examples of brands leveraging Timeline for visual storytelling and thus optimising fan engagement by encouraging fans to go back in time and explore the Timeline. Facebook Timeline.

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The Importance of Local Activation on Social Media: India

Mindjumpers

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. Content Sharing. Facebook are investing Rs 50 million per annum in 100 Wi-Fi hotspots across the country. International Connections.

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Why Oreo’s ‘Daily Twist’ is one of our all-time favorite social media campaigns

Mindjumpers

On the ‘Daily Twist’ site, users could suggest their “twist”. It had timely and shareable content combined with an element of surprise. Monitoring trending topics and utilizing current events ensured the content was always relevant and timely. As a result, we created content that we already knew people wanted to engage with.

Campaign 100
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Use of Social Media to Inspiration for All Businesses

Mindjumpers

Here, Laurel is referring to how important it is to listen to what is being said about you and your company out there, because this can provide insight into which content that is meaningful and appropriate for your audience. Southwest tries to share “real” content on topics customers are thinking about relative to flying. -

Airlines 232
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Best Practices of Cross-Platform Social Media Marketing [presentation]

Mindjumpers

I really like the site and this time, I found a presentation by MatrixMediaFX dealing with the subject of cross-platform social media marketing including some great tips on how to navigate in social media. The presentation focuses on how we need to be where our (potential) customers are, namely on social media.

Platform 183