Direct Marketing Observations
OCTOBER 13, 2011
We’re content starved. The emergence of tablets and mobile devices has only enhanced our desire to consume digital content. When content producers cannot meet the demands of a ravenous public, things can get ugly and the public walks-digitally speaking. Good content is getting lost in the firehose of bad content.
Direct Marketing Observations
FEBRUARY 17, 2011
I don’t dispute blog posts like this Why Content Curation Is Here to Stay. What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. and that in and of itself can be revealing-sometimes content that you think is going to be worthwhile turns out to be crap.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Direct Marketing Observations
MARCH 1, 2012
Here’s a real world example. Regardless of who built the site, the meta tags that lie underneath can tell you a lot about what a company thinks they are, of how they view themselves. Are you painting the right picture of how search views all of your current content. Look no further than their website. It starts there.
Direct Marketing Observations
AUGUST 9, 2019
The short definition of a content strategist, is essentially the person who is charged with keeping the company interesting. Of course the longer definition has to do with content calendars and working with agencies and teams and departments and writers and designers. See what the content strategist is competing with every single day?
Direct Marketing Observations
AUGUST 24, 2011
skill sets are changing- for example, if you are a PR practitioner , when did it become imperative that you understood how to not only write for your client, but also how to write for search? Or where the title of the promo piece was as important as the content contained within? Let’s digress. Things are changing.
Expert insights. Personalized for you.
220 
Let's personalize your content