Dave Fleet

MARCH 8, 2011

We’ve already looked at the pros and cons of the Facebook commenting plugin for businesses considering implementing the plugin on their sites. Do they just avoid commenting on sites using this plugin? Aggregated conversations provide additional content for Facebook pages. Avoids diluting content on Facebook pages.

Comments 370

Comments Sites Engagement Aggregator 370

Dave Fleet

SEPTEMBER 7, 2011

With a few degrees of variation, most people will suggest you look at around a 90/10 ratio of engagement to static content on social channels. That means, if you post 20 tweets (for example) per day, you have roughly two opportunities to insert your own POV into the stream. Are you optimizing your content based on previous results?

Social Media 375

Social Media Strategy Content Compete 375

Dave Fleet

OCTOBER 29, 2010

Success on Facebook depends on companies providing interesting, valuable content that engages people through their home base on Facebook. Well, to be more specific, it doesn’t make things easy for brands who provide mediocre content. You see, Facebook doesn’t treat all content equally. The rise of spacial marketing.

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

OCTOBER 25, 2010

The campaigns that do solicit feedback rather than action, do so in a superficial way (contests, for example), rather than in a way that reflects genuine engagement and relationship-building (Dell IdeaStorm , MyStarbucksIdea , for example (Starbucks is an Edelman client). The picture we’re left with is a complicated one.

Social Media 303

Social Media Survey Sites Examples 303

Dave Fleet

MAY 10, 2010

Right now the content from the pages is pulled from Wikipedia (if available) and from your friends’ updates, so they’re often pretty bare but apparently Facebook plans to enable users to add content in the future. Let’s take Roots, for example (not where my friend works). The social network launched roughly 6.5

Communities 419

Communities Brands Wikipedia Microsoft 419

Dave Fleet

DECEMBER 21, 2011

Yes, there are exceptions – Google News, for example – and sometimes you’ll find the information you need in the title or description shown in the search results, but the majority of the time you pass straight through the search engine and on to your destination. Do they go to corporate sites to read-up on specs and options?

Engineering 271

Engineering Review Sites News 271

Dave Fleet

NOVEMBER 22, 2010

The Starbucks Facebook Page , for example, has over 18 million fans. CPM metrics, for example, may make sense when you pay for the media and control every letter in your ad. You’re operating with a mix of on-domain owned properties, outposts on third-party sites, engagement on other sites, paid ads and online earned media.

CPM 413

CPM Comparison Diagrams Sentiment 413