How SEO and Content Work Hand-in-Hand
MARCH 23, 2016
You've produced your content. The post How SEO and Content Work Hand-in-Hand appeared first on Spin Sucks. Related Stories How to Create High-Quality Content Content Marketing with Your Reputation in Mind Rut-Busting Content Marketing Examples. You published it. You're really proud of it. But no one visits it. Roger Gallager says you are missing.
Facebook Ad Examples That Convert
JUNE 13, 2016
Marketing on Facebook requires a well-executed content strategy, but you don’t have to rely on organic reach alone. Next to publishing quality and engaging content, the next best way to reach your audience on the social network is through Facebook Ads. That said, the content of each ad is entirely unique to your business. Look at this example from Southwest Airlines.
29+ Actionable Content Writing Tips [+Examples]
JUNE 29, 2016
With so much content already out there, content writing that stands out and convinces readers to read your blog over someone else’s is difficult. Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. 1. Make Your Content Actionable. This is a great way to stop readers from simply saving your content to read later.
10 Things That Expose Good Sites to Google Panda
NOVEMBER 20, 2014
Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. But the unfortunate reality is that with just about every Panda update well-established brands with good content get caught in the filter. Here’s an example of site that was hit by Panda 4.0
Reducing Cognitive Load: The Best UX Design for Your Community Site
JULY 20, 2016
And you definitely don’t want this to happen to your community members when they use your site. Good UX makes a site easier and more intuitive to use. Before diving into UX and cognitive load, here’s a quick example for poor UX: Even though it’s easy to understand what information Spirit Airlines is getting across (tips for flying with them), the yellow background is very jarring.
Repurpose Content with These Six Tools
APRIL 16, 2015
So, I’ve moved on to one of the most valuable marketing superpowers of all—how to repurpose content. Repurpose Content: The Content Marketing Superpower. For (busy) content marketers, I’d argue yes, because it’s the closest we can come to being Emma Watts—er, I mean, freezing time. The following six tactics are my go-to to repurpose content and reach new audiences.
Don’t Ignore SEO Strategy in Favor of Content
MARCH 2, 2015
Content marketing has taken the business world by storm. From the mom-and-pop coffee shop to the global pharmaceutical giant, everyone’s using content and social media to reach and convert their core audiences. mean, it’s time consuming to pump out all of that content on a regular basis, right? Your content will be more useful to visitors. By Tara Geissinger.
Good Content vs. Bad Content
APRIL 2, 2012
spoke at a content marketing conference a while back, and sat horrified in the audience while another speaker advised an audience full of newbies that 50 short, keyword optimized posts are better than a few longer pieces. understand his intentions, and that he probably wasn’t condoning crap content. This is the mentality that is creating our global content pollution problem.
How to Write a Press Release in 4 Easy Steps [+Examples]
MARCH 3, 2016
Perceived as credible, official and trusted content by journalists and the public. Distributing your press releases online can direct traffic to your site. Include content-rich quotes from people working in your company. Bonus: Examples of quotes that work can be found here. Encourage readers to visit your site or contact a real person for more information. Where?
The Future of Content Marketing is Now
MARCH 3, 2015
By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. In the information age, we all have so much content coming at us at every second of the day that we are becoming immune to it. Because there is so much out there, a backlash around content marketing is building. What is the vision of your content? Vision.
Successful Team Involvement in Content Creation
NOVEMBER 16, 2015
If you are in charge of content marketing for your organization, continued quality content creation can often seem like a daunting task. You might face a few scenarios: You solely are responsible for content creation—whether that be blog content, longer form content, promotional content, gated content, newsletter content….the Content flow.
7 Effective Call-to-Action Examples and Why They Work
JULY 4, 2013
Here are a few call-to-action examples that demonstrate perfect alignment: 15 Phenomenal TED Talks You Need to Watch Today ~ If a visitor is willing to discover and watch 15 videos from thought leaders in various segments of the marketing industry, it’s very likely they’ll want even more quotes on marketing from the big names in the field. 14 ebooks about various content marketing topics.
A Content Strategy Fit for an Oscar
FEBRUARY 17, 2015
Whether you agree with the Academy’s nomination list or not, planning your content the way movie studios plan their film releases can help to inform your content strategy. Each type of movie content has its place in the overall scheme. Just as production companies need to produce different types of movies, your content strategy needs to include different types of content.
Does Your Content Have Superpowers?
PWB Marketing Blog
MAY 27, 2016
A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In the years since then, I’ve seen this proven over and over both with clients and with brands I follow. In order to succeed, your content marketing needs superpowers. Powerful Stickiness.
Four Content Discovery Tools to Engage
MARCH 9, 2015
Content discovery is a crucial, and often overlooked, component to successful digital campaigns. Whether for social sharing or to fuel ideas for your content marketing plan, searching quality, targeted content is key. Here’s a look at four content discovery tools that can add meaningful value to your audience engagement efforts. Swayy for Personalized Content.
Five Best Practices for Start-Up Content Marketing
DECEMBER 8, 2014
By Cristian Rennella It’s been nearly eight years since elMejorTrato launched, and from the first moment we focused on content marketing as a main strategy for our growth. But we also made lots of mistakes, which provided lessons in what not to do with start-up content marketing. Following are the five most important lessons for you to use in your own content marketing.
17 Content Creation Secrets to Wow Your Readers
Convince & Convert
MARCH 24, 2016
Creating high-quality content is critical to content marketing success. With With more than 2 millions blog posts published every day, you need a way to make your content stand out. But you’re probably wondering, “How do I create high-quality content that drives traffic and engagement?” In this example, I will be using Optimizely. David Ogilvy.
Your 16-Point Content Publishing Checklist
Convince & Convert
FEBRUARY 23, 2015
The same goes for publishing content. Here are my top 16 items to check before you push your content live for all the world to see. Content Is my title effective? Does my content have a main takeaway? ” Go back to English 101, and make sure you have a thesis for your content. Do I prove my main point through my supplementary arguments and examples?
How to Create a Call-to-Action for All of Your Content
FEBRUARY 16, 2015
When I speak to these groups, it doesn’t matter what they sell, how savvy their marketing team is, or if they’re consumer or not, 99 percent of them are distributing content without a specific call-to-action. Let’s look at three different examples of how to build a call-to-action through building community, generating leads, and driving sales. Our time equals money.
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. So what are the secrets to developing content that gets read, shared, and compels action? Is your Content Boring?
You Can Join The Social Media Site That Pays, It Is Called TSU
Social Media Network Marketing
JANUARY 16, 2015
A New Social Media Site has come into existence. You Can Join The Social Media Site That Pays It Is Called TSU. Well we know that practically every month various Social Media Sites come up and an equal number seem to close down. However this site is still going well due to its claim that it pays people who Post Content. However unlike Facebook this site pays.
Five Things Bacon Can Teach Us About Content Marketing
AUGUST 27, 2012
For example, Google just released a Chrome extension that can un-baby your Facebook newsfeed by replacing all of those “annoying” baby photos with pictures of bacon. This cultural phenomenon didn’t take shape overnight and there are hidden secrets to bacon’s success that can be applied to a content marketing strategy. Five Things Bacon Can Teach Us About Content Marketing.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing.
7 Ways to Spot Epic Copywriters for Your Site
NOVEMBER 16, 2014
Need some web content for a landing page? Is the copy on the site effective ? If your potential copywriter is working with well-known businesses, particularly those known for their high-quality web content, she may be worth hiring. They are well acquainted with SEO best practices and know how to effectively optimize the content they create. Image source. Start small.
Add User-Generated Sites to Your PR Toolkit
JUNE 25, 2012
And during the past several years, with the increase in online/digital media, we now have access to another type of media opportunity – user-generated sites (or UGS as we like to call them). Perhaps one of the most prevalent examples of user-generated content are event calendars. Some examples include Yahoo!Voices But with a degree and an actual job description?
Content Strategist vs. Content Analyst
NOVEMBER 29, 2011
It’s no secret we’re overwhelmed with content. But where is all the good content? And most importantly, how do you ensure you’re not consuming content that turns out to be a total waste of your time? We need to take the same approach in digesting content. Digesting content shouldn’t be about the next best thing or being first in the conversation limelight on Twitter.
Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?
AUGUST 14, 2012
What types of sites get the most links from Pinterest? spend a lot of time auditing websites which means I am regularly in the Google Webmaster Tools profiles for a variety of sites. Lately I’ve been noticing some impressive Pinterest link counts in the linking domains report under “Links to Your Sites.” Average Links Average Linked Pages. Food 612,238 12,886.
25 Experts Share Top 3 Content Marketing Trends for 2017
JULY 5, 2016
Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? We’ve listed all the responses below: Top 3 Content Marketing Trends for 2017 and Beyond. Growth in visual content.
SEO Mega-Checklist: 75 steps to increased visibility for your site (infographic)
JUNE 20, 2016
To help address this issue, we’ve put together a checklist of 75+ actionable On-page & Off-page SEO strategies that, if incorporated correctly, can improve your site’s ranking in the search engine results. sitemap not only speeds up search engine indexing, but it also informs Google quickly about any changes on your site. Place Your Site’s Content Above The Fold.
8 Tips for Effectively Outsourcing Your Content
Convince & Convert
APRIL 21, 2016
One aspect of a business that is particularly well-suited for outsourcing to remote workers is content marketing. Additionally, many editors, copywriters, and visual content creators are natural introverts and choose to work remotely because they dislike the 9–5 schedule, dress codes, loud offices, hierarchies, and compulsory corporate team building events come with a traditional office job.
How to Use Predictive Content Analytics
Convince & Convert
DECEMBER 1, 2014
If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). Second, you probably need more content. 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. That was a real eye-opener for me.
Four Tips to Help You Create Content in a tl;dr World
MARCH 5, 2015
By Kevin Dugan Four tips to help you create content in a tl;dr world. After serving up hundreds of thousands of stories, the content discovery platform knows we’re more likely to click through headlines with 12 to 18 words in them. Consider these four tips to help you create content in a world of brevity. This is especially true if you’re using data to optimize your content.
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses? adenin Facebook Page Social networks High Tech United States Meryl K. Evans adenin TECHNOLOGIES Inc. Adenin Twitter Microblogging / Microsharing High Tech United States Meryl K. Whittemore ePi Tech Inc.
How To Create More Content, Faster, Without Sacrificing on Quality
FEBRUARY 29, 2016
have improved over the years, but I am nowhere near the level of those prolific content producers who seem to have a novel’s worth of content in them at all times. But if your aim is to write more productively and create varied content, then read on. Learn The Art Of Content Re-packaging. So what does re-packaging content entail? Consider Live Content.
EGC is the Key Content Marketing Trend
Convince & Convert
JANUARY 19, 2015
We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. Further, content from employees is often more trusted than content from the organization itself. Companies are continuing to struggle with making enough relevant content.
Moving Site from Static Home Page to Latest Posts
FEBRUARY 3, 2016
Well, as you probably know, or at least if you read my blog (this site), or follow it, you’ll know by now that I’m always testing various things on the site. I was one of the first ones to move to HTTPs, for example, and even tracked my rankings and traffic…just to show that moving to HTTPs helps, and doesn’t hurt, traffic and rankings. Blogging
Why millions of WordPress sites are at risk
JANUARY 21, 2014
WordPress remains a popular content management system for many people, owing to both its ease of use and the fact that it doesn’t cost anything. The attack comes when the hacker sends through pingback requests to legitimate websites using the IP addresses of the victim sites. As with any software, if it’s not updated regularly, WordPress can be susceptible to attack. Any other tips?