Trending Sources

How SEO and Content Work Hand-in-Hand

Spin Sucks

You've produced your content. The post How SEO and Content Work Hand-in-Hand appeared first on Spin Sucks. Related Stories How to Create High-Quality Content Content Marketing with Your Reputation in Mind Rut-Busting Content Marketing Examples. You published it. You're really proud of it. But no one visits it. Roger Gallager says you are missing.

SEO 117

29+ Actionable Content Writing Tips [+Examples]

Writtent Blog

With so much content already out there, content writing that stands out and convinces readers to read your blog over someone else’s is difficult. Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. 1. Make Your Content Actionable. This is a great way to stop readers from simply saving your content to read later.

Facebook Ad Examples That Convert

Sprout Social

Marketing on Facebook requires a well-executed content strategy, but you don’t have to rely on organic reach alone. Next to publishing quality and engaging content, the next best way to reach your audience on the social network is through Facebook Ads. That said, the content of each ad is entirely unique to your business. Look at this example from Southwest Airlines.

10 Things That Expose Good Sites to Google Panda

Adam Sherk

Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. But the unfortunate reality is that with just about every Panda update well-established brands with good content get caught in the filter. Here’s an example of site that was hit by Panda 4.0

Sites 155

How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.

Adam Sherk

In working with a wide range of news and content sites, I know that becoming an approved source and maximizing Google News visibility (through avoiding news crawl errors and editorial optimization) continue to be important priorities. But I was curious how much news search traffic sites are currently receiving and what percentage of total search traffic it represents. 24 cbc.ca

News 155

Repurpose Content with These Six Tools

Spin Sucks

So, I’ve moved on to one of the most valuable marketing superpowers of all—how to repurpose  content. Repurpose Content: The Content Marketing Superpower. For (busy) content marketers, I’d argue yes, because it’s the closest we can come to being Emma Watts—er, I mean, freezing time. The following six tactics are my go-to to repurpose content and reach new audiences.

Tools 121

Good Content vs. Bad Content

Spin Sucks

spoke at a content marketing conference a while back, and sat horrified in the audience while another speaker advised an audience full of newbies that 50 short, keyword optimized posts are better than a few longer pieces. understand his intentions, and that he probably wasn’t condoning crap content. This is the mentality that is creating our global content pollution problem.

How to Write a Press Release in 4 Easy Steps [+Examples]

Writtent Blog

Perceived as credible, official and trusted content by journalists and the public. Distributing your press releases online can direct traffic to your site. Include content-rich quotes from people working in your company. Bonus: Examples of quotes that work can be found here. Encourage readers to visit your site or contact a real person for more information. Where?

7 Effective Call-to-Action Examples and Why They Work

Writtent Blog

Here are a few call-to-action examples that demonstrate perfect alignment: 15 Phenomenal TED Talks You Need to Watch Today ~ If a visitor is willing to discover and watch 15 videos from thought leaders in various segments of the marketing industry, it’s very likely they’ll want even more quotes on marketing from the big names in the field. 14 ebooks about various content marketing topics.

The Future of Content Marketing is Now

Spin Sucks

By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. In the information age, we all have so much content coming at us at every second of the day that we are becoming immune to it. Because there is so much out there, a backlash around content marketing is building. What is the vision of your content? Vision.

A Content Strategy Fit for an Oscar

Spin Sucks

Whether you agree with the Academy’s nomination list or not, planning your content the way movie studios plan their film releases can help to inform your content strategy. Each type of movie content has its place in the overall scheme. Just as production companies need to produce different types of movies, your content strategy needs to include different types of content.

Successful Team Involvement in Content Creation

Spin Sucks

If you are in charge of content marketing for your organization, continued quality content creation can often seem like a daunting task. You might face a few scenarios: You solely are responsible for content creation—whether that be blog content, longer form content, promotional content, gated content, newsletter content….the Content flow.

Team 85

Four Content Discovery Tools to Engage

Spin Sucks

Content discovery is a crucial, and often overlooked, component to successful digital campaigns. Whether for social sharing or to fuel ideas for your content marketing plan, searching quality, targeted content is key. Here’s a look at four content discovery tools that can add meaningful value to your audience engagement efforts. Swayy for Personalized Content.

Tools 99

What Happens After People Get To Your Site

Katie Lance

And as an experienced, SEO content-marketing strategist, publicist and author of three published books, she helps business owners boost sales, awareness and credibility. What Happens When People Click to Your Site? Get your content marketing strategy plan in place. You worked hard to get new site visitors. Things You Need to Do to Prepare Your Site for New Visitors. 1.

Reducing Cognitive Load: The Best UX Design for Your Community Site

SocialFish

And you definitely don’t want this to happen to your community members when they use your site. Good UX makes a site easier and more intuitive to use. Before diving into UX and cognitive load, here’s a quick example for poor UX: Even though it’s easy to understand what information Spirit Airlines is getting across (tips for flying with them), the yellow background is very jarring.

Five Best Practices for Start-Up Content Marketing

Spin Sucks

By Cristian Rennella It’s been nearly eight years since elMejorTrato  launched, and from the first moment we focused on content marketing as a main strategy for our growth. But we also made lots of mistakes, which provided lessons in what not to do with start-up content marketing. Following are the five most important lessons for you to use in your own content marketing.

Content Strategist vs. Content Analyst

Spin Sucks

It’s no secret we’re overwhelmed with content. But where is all the good content? And most importantly, how do you ensure you’re not consuming content that turns out to be a total waste of your time? We need to take the same approach in digesting content. Digesting content shouldn’t be about the next best thing or being first in the conversation limelight on Twitter.

Your 16-Point Content Publishing Checklist

Convince & Convert

The same goes for publishing content. Here are my top 16 items to check before you push your content live for all the world to see. Content Is my title effective? Does my content have a main takeaway? ” Go back to English 101, and make sure you have a thesis for your content. Do I prove my main point through my supplementary arguments and examples?

Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?

Adam Sherk

What types of sites get the most links from Pinterest? spend a lot of time auditing websites which means I am regularly in the Google Webmaster Tools profiles for a variety of sites. Lately I’ve been noticing some impressive Pinterest link counts in the linking domains report under “Links to Your Sites.” Average Links Average Linked Pages. Food 612,238 12,886.

Survey 129

How to Create a Call-to-Action for All of Your Content

Spin Sucks

When I speak to these groups, it doesn’t matter what they sell, how savvy their marketing team is, or if they’re consumer or not, 99 percent of them are distributing content without a specific call-to-action. Let’s look at three different examples of how to build a call-to-action through building community, generating leads, and driving sales. Our time equals money.

You Can Join The Social Media Site That Pays, It Is Called TSU

Social Media Network Marketing

A New Social Media Site has come into existence. You Can Join The Social Media Site That Pays It Is Called TSU. Well we know that practically every month various Social Media Sites come up and an equal number seem to close down. However this site is still going well due to its claim that it pays people who Post Content. However unlike Facebook this site pays.

Sites 71

Add User-Generated Sites to Your PR Toolkit

Spin Sucks

And during the past several years, with the increase in online/digital media, we now have access to another type of media opportunity – user-generated sites (or UGS as we like to call them). Perhaps one of the most prevalent examples of user-generated content are event calendars. Some examples include Yahoo!Voices But with a degree and an actual job description?

Sites 49

17 Content Creation Secrets to Wow Your Readers

Convince & Convert

Creating high-quality content is critical to content marketing success. With With more than 2 millions blog posts published every day, you need a way to make your content stand out. But you’re probably wondering, “How do I create high-quality content that drives traffic and engagement?” In this example, I will be using Optimizely. David Ogilvy.

Does Your Content Have Superpowers?

PWB Marketing Blog

A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In the years since then, I’ve seen this proven over and over both with clients and with brands I follow. In order to succeed, your content marketing needs superpowers. Powerful Stickiness.

Five Things Bacon Can Teach Us About Content Marketing

Spin Sucks

For example, Google just released a Chrome extension that can un-baby your Facebook newsfeed by replacing all of those “annoying” baby photos with pictures of bacon. This cultural phenomenon didn’t take shape overnight and there are hidden secrets to bacon’s success that can be applied to a content marketing strategy. Five Things Bacon Can Teach Us About Content Marketing.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. So what are the secrets to developing content that gets read, shared, and compels action? Is your Content Boring?

B2B 71

7 Ways to Spot Epic Copywriters for Your Site

Writtent Blog

Need some web content for a landing page? Is the copy on the site  effective ? If your potential copywriter is working with well-known businesses, particularly those known for their high-quality web content, she may be worth hiring. They are well acquainted with  SEO best practices and know how to effectively optimize the content they create. Image source. Start small.

Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

For an additional 500, be sure to visit Master List 2.  And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis  Automotive  United States  David Bausola   Ford   Hurra Torpedo campaign   Presentation sharing  Automotive  United States  Philippe Deltenre   Ford   Where are the Joneses? adenin Facebook Page   Social networks  High Tech  United States  Meryl K. Evans   adenin TECHNOLOGIES Inc. Adenin Twitter   Microblogging / Microsharing  High Tech  United States  Meryl K. Whittemore   ePi Tech Inc.

Wiki 46

How to Use Predictive Content Analytics

Convince & Convert

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). Second, you probably need more content. 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. That was a real eye-opener for me.

Four Tips to Help You Create Content in a tl;dr World

Spin Sucks

By Kevin Dugan Four tips to help you create content in a tl;dr world. After serving up hundreds of thousands of stories, the content discovery platform knows we’re more likely to click through headlines with 12 to 18 words   in them.  Consider these four tips to help you create content in a world of brevity. This is especially true if you’re using data to optimize your content.

SEO Mega-Checklist: 75 steps to increased visibility for your site (infographic)

Socialmedia.biz

To help address this issue, we’ve put together a checklist of 75+ actionable On-page & Off-page SEO strategies  that, if incorporated correctly, can improve your site’s ranking in the search engine results. sitemap not only speeds up search engine indexing, but it also informs Google quickly about any changes on your site. Place Your Site’s Content Above The Fold.

8 Tips for Effectively Outsourcing Your Content

Convince & Convert

One aspect of a business that is particularly well-suited for outsourcing to remote workers is content marketing. Additionally, many editors, copywriters, and visual content creators are natural introverts and choose to work remotely because they dislike the 9–5 schedule, dress codes, loud offices, hierarchies, and compulsory corporate team building events come with a traditional office job.

Content Marketing: What Content People Share And Why They Do It

Conversionation

Why do people share content? However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. Content is an enormously broad concept that we use every day without really defining it. We talk about how it should be: how important relevant and share-worthy content, how crucial it is in lead nurturing, how it makes or breaks our email marketing programs and even how it has become a currency.

EGC is the Key Content Marketing Trend

Convince & Convert

We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. Further, content from employees is often more trusted than content from the organization itself. Companies are continuing to struggle with making enough relevant content.

How To Create More Content, Faster, Without Sacrificing on Quality

SocialFish

have improved over the years, but I am nowhere near the level of those prolific content producers who seem to have a novel’s worth of content in them at all times. But if your aim is to write more productively and create varied content, then read on. Learn The Art Of Content Re-packaging. So what does re-packaging content entail? Consider Live Content.

Eighteen Tricks to Save Time and Money On Content Marketing

Spin Sucks

When we talk about content marketing, the conversation often moves to return-on-investment. If we want to talk about “saving” as it relates to content marketing, we must talk of both elements. Luckily there are some great tools and strategies that will put you in a much better “place” as you focus on engaging, unique, entertaining, and educational content marketing. .

3 Marketing Metrics for Savvy Content Marketers

Convince & Convert

Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. So, with that in mind, here’s a list of some important content marketing metrics to keep an eye on. Keep in mind, the longer someone spends on your site, the more likely they are to be converted. Bounce Rates. told you it was all connected. Conversion Rate.

How to Create Winning Content & Measure Results

Writtent Blog

When it comes to online marketing, many of us continue to hear that content is still King and with over 60  trillion web pages  on the internet, it appears as though the deck is stacked against us. But there are many ways to help increase the odds in our favor and get more out of our online content. Crafting the Best Content. Tools for Analyzing Results Using Metrics. Piwik.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

From our  research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. What Types Of Content Will Help You Tell Your Story?

Types 60