yMarketingMatters

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Does My Business Need to be on Twitter?

yMarketingMatters

Promote your company and your content, and Get Noticed! It has become a rich source of fresh information that keeps you updated with your industry, customers, and competitors. It provides great information sources via links shared in tweets. Plan your content ahead with a Content Calendar. Build credibility.

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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

Inject your own special personality into your brand, and each piece of content. So many businesses don’t really take the time to get to “know” and speak to their target audience in their marketing content. This is a good example of a power statement: “We help [your target market] to [solve this problem or benefit you in this way].”.

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Facebook News Feed Changes. Stay Calm. Don’t Panic.

yMarketingMatters

These updates will result in fewer public posts from pages and fewer videos in the News Feed” “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people.”.

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Interpreting Facebook Page Insights: Reach vs. Engagement

yMarketingMatters

But with today’s over saturation of information, is Reach enough? For example in the screen grab below of a client’s Facebook Insights – highlighted in red – some posts have LOW Reach but HIGH Engagement. Track the People Who Like Your Page metric to see if your content is relevant to your target audience. .

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Which Social Media Channels Should I Use For My Business?

yMarketingMatters

With so many TARGETED potential customers, creating a business page is a must, but remember that it needs to be updated on a daily basis with not only promotional information, but engaging and interesting content as well. Businesses that produce quality visual content on Pinterest have a distinct advantage. Foursquare.

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6 Tips to Make Your Email Marketing More Effective

yMarketingMatters

When you create your email content, you can use HTML tags to display images within the email body. For example, the following file name may cause problems: my email newsletter banner.jpg. Personalization and Relevant Content: In a business email, one size does not fit all. So the user has opened your email and read the content.

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Social Media Updates January

yMarketingMatters

These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. Read more detailed information from Social Media Examiner. Examples of How to Maximize Local Awareness Ads by Social Media Today.