Waxing UnLyrical

AUGUST 28, 2018

When crafting your story, set the stage by providing the most compelling and vital information upfront but leave room for curiosity. For example, when writing a press release ensure your headline provides enough detail to engage readers while leveraging your sub-head to deliver the scene. Set the stage.

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Waxing UnLyrical

JULY 12, 2018

Confirmation bias, for example, encourages us to look for what supports our beliefs and ignore what doesn’t. Let me provide an example. The answer lies in the way in which we process information. For this to make sense, it’s worth thinking about the quantity of information we have to process at any given moment in terms of data.

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Waxing UnLyrical

APRIL 12, 2018

A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. It’s not a content marketing goal or a PR goal. Content marketing, yes. It’s a multi-department goal.”.

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Waxing UnLyrical

JUNE 24, 2019

Think about what inspires them to share content. The micro influencer is often more motivated to share knowledge and relevant information with their community. When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage.

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Waxing UnLyrical

JUNE 21, 2017

For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t have a lot of resources at hand. As you can see, this chat was chock full of information, so the hour flew by. Magazine, and.

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Waxing UnLyrical

JANUARY 22, 2014

It’s simple, straightforward, and highly informative. As communications pros have to grab the attention of their audiences in shorter and shorter windows of time, the importance of quality content will only continue to grow. As an example, let’s get back to Mr. Tapper. Simple, direct, and full of useful information.

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Waxing UnLyrical

AUGUST 12, 2013

However, providing customers and prospects with memorable and useful content is what separates the, er, women from the girls. 5 Intangibles That You Need If You’re Creating Content Online. Why: Ken Muller explores some often overlooked characteristics that give you an advantage when producing online content.

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Waxing UnLyrical

DECEMBER 21, 2018

For example, you may decide to circle all the barriers that received four or more votes. For example, this fictitious small business focuses on exit strategies for other small businesses which are selling or passing the business on to future generations. One checkmark per idea.) Tally the votes. You also need to find keywords.

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Waxing UnLyrical

FEBRUARY 5, 2013

It’s much easier to potentially get new Likes if people simply enjoy your content. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. You want to post content that your fans can’t help but share with their own followers. Provide Value.

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Waxing UnLyrical

JUNE 27, 2014

You’ve probably noticed that while I’ve gotten back to curating a decent amount of content on Twitter, I haven’t really been “on” all that much lately. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. I’d rather play with Suzy Q., Complete.).

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Waxing UnLyrical

MARCH 15, 2018

Social media also has compressed the speed of information transfer from hours to minutes or even seconds as a crisis develops. Examples of natural partners include Nestle and Feeding America, DuPont and its STEM education initiatives, or P&G’s Children’s Safe Drinking Water program. Here’s an example touting Colorado Gives Day.

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Waxing UnLyrical

MARCH 31, 2019

Like, for example, that script that suggests the best time to post on Facebook or send your email. If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. Can AI Improve PR?

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Waxing UnLyrical

DECEMBER 8, 2014

Can your content plan survive on 6-second videos? Why: Although short-form storytelling is important, rich content is key to long-term brand development. In this still-relevant guest post for Mark Schaefer ‘s Business Grow blog, Michael Brito opines on the effect content length has on your business. Go short or go home.

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Waxing UnLyrical

AUGUST 14, 2013

It’s altered how we function on a day-to-day basis: our productivity, interactions, and the way we get information. Prior to state and local politicians leveraging electronic content management (ECM) technology, I was informed that senior press officials were frequently called on after-hours to retrieve and review archived statements.

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Repository Press Release Data Process 203

Waxing UnLyrical

SEPTEMBER 13, 2013

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Depending on your client or company, you’ll want to look for gatekeepers who have a similar focus or interest so that their readers will find an interest in your content as well.

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Waxing UnLyrical

NOVEMBER 7, 2014

Tip: Sometimes it is possible to cull this information from information available online, or from prior research the organization has fielded. Just systematize how the information will be organized, and how you will analyze it to actually get the insights you need. That’s ok. Tying things together.

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Strategy Consultant Research Organization 243

Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing? Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Lee Odden showcases the best campaigns of 2014 thus far. Please share in the comments below.

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Waxing UnLyrical

OCTOBER 21, 2016

One of the questions I field frequently—from clients, students, and colleagues alike—is how to keep up with the vast content demands of our 24/7, always-on, social media-connected and directed world. For example: Clothing-wise, select items that you can mix/match easily. Ditto content.

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Waxing UnLyrical

JULY 12, 2013

Take, for example, this paragraph: “I wrote this book as a reaction to the landslide of punditry that prescribes ‘make your company amazing’ as a strategic approach. What it does do is provide scads of examples of businesses that are doing this every day. ” moment. Or several. I mean, what a great line.

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Waxing UnLyrical

AUGUST 26, 2013

Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind. The New Rules Of Content Marketing.

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Waxing UnLyrical

AUGUST 31, 2016

For example, as I pursue my graduate studies at Purdue University, I have seen that the best way to learn how to use IBM SPSS , an analytical software program, is to watch the instructional videos on my iPad while working in SPSS. With my work as a freelancer, I move around a lot. So the $18 price tag is justifiable.

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Waxing UnLyrical

AUGUST 21, 2012

Being relevant is key, so they keep their Facebook and Twitter feeds filled with useful information that fits their mandate: info about ongoing situations (eg. But, creating content is only part of the equation. scams, recent crimes) and retweets about construction and driving conditions. In order to build a community you need more.

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Waxing UnLyrical

NOVEMBER 3, 2014

Why: Innovative content can provide your campaign with a competitive edge. While this post (and example) are from last year, it’s still a great look by Ann Handley at an interesting political ad that broke the mold. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

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Waxing UnLyrical

MARCH 21, 2013

So yes, there is a benefit to us constantly, and consistently, producing content, much of which is in response to others’ questions. Let’s just take me and my business, for example. Visit my business site if you’re curious about what exactly it is I do for a living, and then ask a follow-up, informed question.

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Consultant Hosting Flickr Questions 256

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. Today, I’m giving you a snapshot of the framework along with an example for each. C3 (Content) Weidert Group Case Study: Fisher Tank Company. C1 (Corollary) Case Study: AmEx – Small Business Saturday.

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Waxing UnLyrical

JULY 27, 2016

So, for example, while strategizing communications around domestic abuse, we might look for statistics such as a 10% increase in women who left an abusive relationship, to support that strategy. Trust me, I’m someone who is willing to design visual content all day long, but my efforts are nothing without research.

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Metrics Analytics Campaign Journal 100

Waxing UnLyrical

MAY 23, 2019

For example, on an event day, be sure that they know where they have to be when, that they have all of the tools they need for the day, that they know their individual assignment, know where to find you at all times, know where to go to rest, etc. A daily timetable, or “tic-toc,” will keep them on track and informed.

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Waxing UnLyrical

JUNE 21, 2013

Publicizing news, blog posts, videos… basically, any kind of content. A lot of companies still only share their own content on Twitter. People like being added to lists, so you’re both giving them an ego boost, as well as making it easier for yourself to find relevant content.

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Twitter How To HootSuite Curation 246

Waxing UnLyrical

APRIL 13, 2016

Content is evolving and so are the ways in which people consume it. A large number of them are thought leaders, who channel buyers’ views and help them make an informed decision. Sharing bits of information about your business or service on social media. What sort of content do they post online? Guest Post by Taral Patel.

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Influencer Campaign Marketing Fashion 100

Waxing UnLyrical

APRIL 15, 2016

Create content? For example, a former client that we work with on and off wanted some advice on an influencer program. For example, a former client that we work with on and off wanted some advice on an influencer program. So we suggested things like: short-form content (e.g. long-form content (e.g.

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Waxing UnLyrical

MARCH 14, 2016

Alternatively, a personalized email may be the tipping point that determines that you will make a purchase,” says Ashley Zeckman as she shares examples of smart email campaigns that hook you. How do you use hooks to create content and campaigns that resonate with your audience? What do you think of their efforts?

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Banking Campaign Consultant Training 100

Waxing UnLyrical

FEBRUARY 19, 2013

For example, I’m not taking on software manuals. They may involve writing content, but it’s not what I do. For example, I wrote this post during my 10% portion of the day, getting ideas on paper so I can learn from them. For example, certain kinds of manufacturing probably have stayed largely the same or a longtime.

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Waxing UnLyrical

NOVEMBER 20, 2018

Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters. More data has been created in the past two years than in the entire previous history of the human race.

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Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

FEBRUARY 20, 2013

For example, content marketing is as much about reputation as anything else ; after all, we (organizations, or clients, or simply human beings) want people to think well of us, and to come to us for the right reasons… right? Author information Shonali Burke Principal & Grand Poobah at Shonali Burke Consulting, Inc.

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Waxing UnLyrical

FEBRUARY 24, 2016

Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. They are most likely using this already with their friends and consuming content from brands, so they can get some experience using this platform professionally.

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Waxing UnLyrical

AUGUST 10, 2011

In an era of increased transparency, your internal stakeholders have their own unique communication and information needs to complete their jobs to the best of their ability, and to act as brand advocates. Research: Rarely, if ever, will you begin with a client, or internal project with all the facts and background information at hand.

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Skills Communities Issues Education 188

Waxing UnLyrical

APRIL 22, 2015

You follow all the best practices to perfection, churn out content with SEO keywords, share on social media, rinse and repeat. Today Internet readers and professionals of all IQs want short, simple, and factual information so they can consume and act on it now. With content length, he tested his own homepage. Short posts.

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