Josh S Peters
FEBRUARY 5, 2013
The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary. Building this will inform the rest of the strategy, content, and social media platforms you participate on. you’re going to need.
Josh S Peters
JANUARY 16, 2013
ZMOT is where people search the web for that accessible, quality content you and others have created and then use social channels for either more research and opinions or for sharing the content they find (or even the purchases they make). For example, let’s say you’re a makeup manufacturer.
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Josh S Peters
NOVEMBER 18, 2010
This thought experiment shows that it’s the content that creates a greater impression upon other Twitter users, not the numbers. Good content creates a loyal audience, one that is more likely to speak highly of you and your brand to others. For example, think of how business associations work.
Josh S Peters
JANUARY 9, 2013
The content created for branding and awareness is often what gets shared more since they are typically more engaging and designed to be interesting and shareable on social networks which can give them a bump in the search results. They aim to inform with the hope to make sales. That is when you enter the land of hippies and gurus.
Josh S Peters
JUNE 11, 2010
with total change in the way we gather information. IT has changed everything and world is now more even playfield with everyone having equal access to same information (thankfully there is no Google premium search ;) ) Nice reading ivana IvanaSendecka Thank you, Vishal!
Josh S Peters
NOVEMBER 18, 2009
A Lead generation and acquisition is any campaigns used to gather information (like email addresses, profiles, mailing addresses, etc) with the goal of getting a list of people who are likely to buy from you. A good example of good looking fbml tabs is The Gap (Born To Fit, Jeans, and Born to Share tabs). Two things to keep in mind.
Josh S Peters
SEPTEMBER 18, 2009
Acquisition / Lead Generation – These types of campaigns are used to gather information (like email addresses, profiles, home addresses, etc) with the goal of winding up with a list of people who are most likely to buy from you. In fact after looking at the GAP Fan Page it’s 100% informational and engagement based.
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