Jeff Esposito

NOVEMBER 12, 2012

While you might think of the NFL’s unique programing or Thursday Night Football games on the NFL Network, it really points to their content marketing machine. Instead of settling for a “ Content is King,” site, the league added a gaming element and NFL Fan Rewards to guarantee that fans would come back.

Content 42

Content Marketing Discount Sports 42

Jeff Esposito

OCTOBER 18, 2013

For example, Flo from Progressive Insurance and Doug from Ford are both marketing personas but so are the hundreds of buyer personas created during the research phase of almost all campaigns. Do they get their information from TV, new media or magazines? Information Source: Where do they get their information?

Company 40

Company Social Media Insurance Influencer 40

Jeff Esposito

JULY 11, 2011

To help build up awareness, respond to questions about your company or share relevant information about the brand to potential customers who are discussing your market. If this is important to you and your company, create and share relevant content with your community on a regular basis.

Social Media 48

Social Media Fashion Issues Consultant 48