Newsjacking: David Meerman Scott’s New Book on Real-Time PR Is Released in Real-Time
Debbie Weil
NOVEMBER 14, 2011
As always, David packs the book with spot-on examples like Oakley giving Oakley Radar sunglasses to each of the 33 Chilean miners when they first emerged into daylight after 69 days underground. There are a few things that this model allows, and one of them is I can get the book out faster and the examples can be fresher.
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