Dave Fleet

FEBRUARY 15, 2011

99 per cent of informed publics find academics and experts — long the front runners — “extremely,” “very,” or “somewhat” credible. When a company is not trusted, 63% of people will believe negative information after hearing it 1-2 times. Online search engines are Canadians’ number one source for news and information about a company.

Social Media 318

Social Media Survey Social Graph News 318

Dave Fleet

MAY 10, 2010

Right now the content from the pages is pulled from Wikipedia (if available) and from your friends’ updates, so they’re often pretty bare but apparently Facebook plans to enable users to add content in the future. Let’s take Roots, for example (not where my friend works). The social network launched roughly 6.5

Communities 419

Communities Brands Wikipedia Microsoft 419

Dave Fleet

FEBRUARY 28, 2013

Embrace proactiveness – don’t wait for people to come to you; use analytics and insights to drive proactive content to answer questions ahead of time. Know your customer – know who they are, what they want and how they want it to serve information most appropriately for them.

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

OCTOBER 25, 2010

The campaigns that do solicit feedback rather than action, do so in a superficial way (contests, for example), rather than in a way that reflects genuine engagement and relationship-building (Dell IdeaStorm , MyStarbucksIdea , for example (Starbucks is an Edelman client). The picture we’re left with is a complicated one.

Social Media 303

Social Media Survey Sites Examples 303

Dave Fleet

DECEMBER 21, 2011

However, I’m tired of seeing “studies” showing that “search engines” are a source of information for consumers. Think about it – when you look for information on something, you go to Google (or Bing, or Ask.com, or whoever…) and type in your query.

Engineering 271

Engineering Review Sites News 271

Dave Fleet

JANUARY 18, 2012

Create and amplify content for non-attendees. If your company is there showcasing their products or announcements, take advantage of that to create content for non-attendees: Go behind the scenes on your booth. CES can be a content goldmine if you approach it correctly. Remember that other people are creating content, too.

Social Media 276

Social Media Foursquare Conference Eventful 276

Dave Fleet

NOVEMBER 22, 2010

Your new social hub, or your Facebook Page, or your engagement plan may be the nice, glamorous part of your approach to social media, but be careful not to completely neglect incoming information in favour of outbound messages. The Starbucks Facebook Page , for example, has over 18 million fans. million people – five million fewer.

CPM 413

CPM Comparison Diagrams Sentiment 413