Sprout Social

NOVEMBER 15, 2018

Gone are the days when brands could broadcast discounts, deals and product information and “go dark” when a customer raised a complaint. Partnering with HubSpot for deeper—and faster—connection on social. Visualize the status of your support requests from both Sprout Social and HubSpot Service Hub.

Hubspot 85

Hubspot Collaboration Authentication Team 85

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. What is a content calendar? A content calendar is a framework used to effectively manage your content marketing program.

Content 81

Content Collaboration Project Template 81

Sprout Social

JUNE 28, 2023

In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools. Examples of marketing automation The role of AI in automation What are marketing automation tools? From there, you can decide what content to create for each step of the customer journey. Why use marketing automation?

Team 109

Team Hubspot Marketing SMS 109

Webbiquity SMM

MAY 9, 2023

Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action. For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them.

Social Media 267

Social Media Tips Marketing HootSuite 267

Social Media Strategies Summit

FEBRUARY 13, 2020

1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. But Hubspot understands their target audience, and focuses their marketing around providing valuable resources to their consumers. In turn, marketers identify Hubspot as a go-to source for this valuable information. #2

B2B 150

B2B Social Media Brands Hubspot 150

The Realtime Report

JANUARY 14, 2020

5 Essential Diagrams to Make the Content Planning Easier. Content marketing is a preferred strategy for many entrepreneurs. No matter what size your business is or what niche you’re working in, content marketing is worth considering. With each year, content marketing remains the top strategy to promote an online business.

Diagrams 91

Diagrams Content Analysis Hubspot 91

Sprout Social

JANUARY 11, 2024

These tools create positive experiences and inform brands on how to improve their service. Having a pulse on all of the above informs how you can improve your customer experience and eliminate bottlenecks. Hubspot Service Hub As noted earlier, expectations regarding response times are high. What is customer service software?

Software 85

Software Tools Knowledge Base Hubspot 85

Writtent Blog

SEPTEMBER 1, 2014

As more and more content is produced on the Internet, people are less and less likely to read your blog in particular and stay interested in it. Including them in your blog posts makes you sound smart, informed, and authoritative. Example: When writing, shut yourself up in a soundproof room that has good lighting. Image source.

Examples 111

Examples Tips Statistics Hubspot 111

agora pulse

NOVEMBER 10, 2020

To report social media analytics, you need a tool that can collect accurate data, share helpful insights, and allow your team to draw informed conclusions. The best social media analytics tools source data directly from each social platform and compile the information into easy-to-understand reports. BrandMentions. Brandwatch.

Analytics 179

Analytics Social Media Tools Price 179

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Share the right content on the right social media network. Offer consumable content …. And long-form content.

Content 124

Content Brands Findability Marketing 124

Webbiquity SMM

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google. Image credit: HubSpot. Keep in mind different social platforms have different content requirements, and ultimately cater to different business goals.

Influencer 288

Influencer Brands Policies Privacy 288

Oktopost

APRIL 9, 2024

Provide value with no strings attached It may seem paradoxical, but you can make leads more inclined to spend their money on your products by giving away valuable content and resources for free. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Convince & Convert

JANUARY 28, 2014

They needed the statistic within two hours for use in an important piece of long form content. But without a citation, this information was completely unfounded and useless. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. Sounds easy right?

Statistics 132

Statistics Content Hubspot Marketing 132

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Email marketing tools offer list nurturing with segmentation and automation.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

JUNE 1, 2022

But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Repurposing content.

Team 118

Team Marketing Collaboration Hubspot 118

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How often do users visit my brand and how do they engage with my content? Only then will you get the real measure of your social strategy.

Analytics 140

Analytics Report Social Media Google 140

Convince & Convert

OCTOBER 9, 2017

In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. We’re talking about real brands reaching real people with unique and interesting content. Here are seven examples of B2B brands doing Instagram marketing the right way.

B2B 158

B2B Instagram Brands Hubspot 158

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. You go through the steps of research, ideation, content creation and promotion. On-page SEO : This is the optimization of the content itself. Low conversion rate.

B2B 124

B2B SEO Travel Hubspot 124

Rebekah Radice

APRIL 3, 2017

If you use social media to market your business, writing great content is a must. Valuable content can elevate awareness, encourage interaction, and drive engagement. So how do you write social media content your audience actually wants to share… And do it consistently? All great content begins with detailed research.

Social Media 141

Social Media Content How To Buy 141

Waxing UnLyrical

JUNE 24, 2019

Think about what inspires them to share content. The micro influencer is often more motivated to share knowledge and relevant information with their community. When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage.

Influencer 237

Influencer Authentication Survey ROI 237

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. The key is to take advantage of LinkedIn’s unique properties as a platform when you’re creating this content. Create and Publish Relevant and Engaging Content.

B2B 148

B2B LinkedIn Tips Marketing 148

Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals. Content Marketing Made Easy. Content: the Force that Moves the Buyer Down the Tunnel. Image credit Adobe.

Resources 99

Resources Content Case Study eBook 99

Socialmedia.biz

JULY 8, 2020

For example, if you own a high-end brick-and-mortar boutique selling women’s clothing, you might say your audience is women ages 25-35 who have an expendable income living within 15 miles of your store location. Mine your customer data for information to point you in the right direction. This information is invaluable.

Social Media 179

Social Media Tips Hashtag UGC 179

Social Media Strategies Summit

NOVEMBER 28, 2022

This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands. For example, if you sell modern furniture, you can target an audience of people who just bought their first home. Facebook prioritizes visual content over text-based posts. Engagement.

Examples 246

Examples Facebook B2B Instant Messaging 246

Ignite Social Media

AUGUST 30, 2019

It’s not the app you’d first think of when logging in to see what your friends are up to, but it is a huge platform for consuming content from influencers, vloggers, and amateur creators alike. Video Content. Up to 10 relevant tags related to your video content. YouTube is one of the more unique social media platforms.

YouTube 142

YouTube Hubspot Video Influencer 142

Buffer Social

MARCH 27, 2018

There are times when we all run out of content ideas. I’ve been in this situation many times myself — feeling unsure about what content to create and share. However, after much trial and error, I’ve managed to find a few solutions to help keep a constant stream of content ideas flowing. Let’s dive in.

Content 110

Content How To Overview Analytics 110

Pixlee

DECEMBER 1, 2017

Most of us do this regularly, but research has shown that most people quickly Google information they aren’t sure about. In fact, about 96% use their smartphones to quickly learn new facts or discover key pieces of information. Here are a few examples: Email. Email marketing is changing, too. Website Personalization.

Trends 40

Trends Strategy Marketing Hubspot 40

Sprout Social

AUGUST 22, 2023

Social listening tools powered by conversational analytics discover relevant information from thousands of customer comments and conversations within seconds. When combined with other areas like social engagement, these insights help you map out competitive benchmarks and track what your competitors are doing to inform your strategy.

Analytics 84

Analytics Conversation Brands Sentiment 84

agora pulse

MAY 8, 2019

There’s simply no substitute for good, meaningful content if you wish to increase your reach and engagement. This applies to your website content as well as your social media posts. Posting evergreen content that includes how-to guides, best practices, and case studies is a great way to make sure that your posts reach a wider audience.

Organization 128

Organization How To Hubspot Feed 128

Sprout Social

AUGUST 25, 2022

That number includes all costs related to content creation, advertising campaigns and social media management software. Content creation: $5,250 per month. Launching a social channel and creating content. Do you use in-house talent or outsource content creation? Content development. Total: $12,300 per month.

Social Media Management 124

Social Media Management Cost Social Media Price 124

Writtent Blog

JUNE 5, 2013

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. Image Credit: HubSpot/PoweredbySearch. Don’t Be Like Your Competition. With a sports theme, of course.

Small Business 100

Small Business B2B Strategy Content 100

Sprout Social

JULY 14, 2023

In today’s competitive landscape, marketing campaigns should be informed by feedback from the sales team. Decreased sales and revenue Most concerning of all, in the HubSpot 2023 Sales Trend Report , 52% of leaders say low revenue is the biggest impact of misaligned sales and marketing functions.

Collaboration 77

Collaboration Marketing Team Hubspot 77

Buffer Social

SEPTEMBER 11, 2023

They use the platform as a content distribution system, not a resume builder. I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. What’s the true ROI?

LinkedIn 113

LinkedIn Tips Skills URL 113

Marketing to Serve

NOVEMBER 26, 2017

Facebook reviews, comments and discussions all provide prospects with credible information. Your target market should understand the messages you put out, appreciate the content you are sharing and want to respond to any call to actions. I suggest planning your content in a spreadsheet, so you can always refer back to it.

Social Media 66

Social Media Strategy Content How To 66

Koka Sexton

AUGUST 10, 2023

According to HubSpot, 45% of sales leaders say their top goal for 2023 is to exceed sales targets and quotas. Surveys show that 20% more sales teams are making decisions with real-time insights that are informed by data. The good news is that leveraging advanced metrics can be an effective way for sales teams to propel their success.

Metrics 52

Metrics Collaboration Sentiment Loyalty 52

Oktopost

NOVEMBER 3, 2021

B2B sellers can communicate directly with the leads or analyze their existing customer data to uncover this information. For example: What is the problem that you hope our product will solve? These signs can be inferred from implicit sources (behavior, meta-data) or explicit sources (verified demographic information, form submissions).

B2B 135

B2B How To Data Process 135

Jason Yormark

JULY 19, 2012

In an effort to bring more content and digital marketing expertise to my blog, I’ve brought Matt on to periodically contribute here. More information about Matt can be found below. Here are some numbers to contemplate in this regard: 90% of the adult population in the United States uses a search engine to find information online.

Engineering 246

Engineering Paid Search Directory Hubspot 246