Sprout Social

NOVEMBER 2, 2023

Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint? Identify content gaps. Generate marketing campaign ideas.

Examples 103

Examples Template Templates How To 103

Buffer Social

JANUARY 4, 2023

Have you ever tried a Google search that just wasn’t giving you the answers you were seeking? Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. Meet ChatGPT.

Content 126

Content Newsletter Research Tools 126

Keyhole.co

APRIL 22, 2024

When you’ve worked long and hard on a piece of original content, it can be frustrating to find that someone else has decided to steal it. This is especially important in the world of search engines, where duplicate content is a surefire way to damage your SEO score. What is online plagiarism?

Content 52

Content How To Engineering SEO 52

Writtent Blog

JUNE 29, 2016

With so much content already out there, content writing that stands out and convinces readers to read your blog over someone else’s is difficult. Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. Make Your Content Actionable. Read your content aloud.

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Examples Tips Content Hubspot 97

Keyhole.co

NOVEMBER 17, 2023

Keep reading to get inspired by a few notable real-life social listening examples. SoFi began producing and sharing easily digestible educational content that broke down everything consumers wanted to know about refinancing student loans. How did the company do this? Knitters were often at the forefront of these complaints.

Examples 59

Examples Brands Sentiment Reputation 59

Sherrilynne Starkie

AUGUST 19, 2014

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. For example: Old style: Download Facebook Messenger now!

Content 304

Content Marketing Engineering Wikipedia 304

Buffer Social

AUGUST 29, 2023

The world of social media and content marketing is a fast-moving space. For our Content team, in particular, we’re four people spread out across three timezones. Enter our content calendar. We also publish to social media every day of the week across six social media platforms.

Collaboration 85

Collaboration Template Templates Team 85

Sherrilynne Starkie

MARCH 14, 2018

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Trick 2: Repurpose content. Luckily there many automation tools for content discovery.

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Consultant Social Media Content Marketing 268

Buffer Social

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. For instance, I would look at the content ranking for a specific keyword and try to emulate it in my content.

Research 77

Research Google Newsletter Curation 77

Hootsuite

JULY 22, 2020

Today, we’re looking at one of the simplest and most direct ways to stay in touch with your customers: Google My Business posts. Google serves 5 billion searches for “restaurants” alone every month. Unlike content for the other big social platforms, your Google My Business posts are designed for people who are already looking for you.

Google 145

Google HootSuite How To Pluck 145

MegaBytee

FEBRUARY 23, 2021

Today we are going to start this article by asking you a question related to your SEO strategy– Is Google Search Console Sending Messages With Errors? This might be the case of content gaps. – Simply by using Content Gap Analysis. What do you mean by Content Gap Analysis for SEO? Social media content.

Analysis 52

Analysis Google Content SEO 52

agora pulse

SEPTEMBER 30, 2020

But seasoned social media managers know how to stand out with different types of content. Table of Contents. The first step is creating an effective Twitter posting and content-sharing strategy. Create In-Depth Content Using Twitter Threads. Has your social media agency avoided Twitter? After all, it can be chaotic.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Keyhole.co

JULY 31, 2023

In this article, let’s look at five examples where brands have leveraged social media to deliver excellent customer service. For instance, in the above example where a customer complained about receiving raw chicken, Wendy’s was quick to acknowledge the issue and asked for the specific location details to further assist the customer.

Examples 52

Examples Social Media Brands Issues 52

Adam Sherk

NOVEMBER 20, 2014

Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. But the unfortunate reality is that with just about every Panda update well-established brands with good content get caught in the filter.

Sites 278

Sites Google Syndication Template 278

Razor Social

DECEMBER 1, 2020

You ran Google Page Speed Insights test and you got a low score but the stats displayed are a bit confusing? Google wants to provide the best possible user experience to users. Google wants to provide the best possible user experience to users. What is Google PageSpeed Insights? Wondering if your website is fast enough?

Google 107

Google How To Guidelines Real Estate 107

Social Media Strategies Summit

FEBRUARY 1, 2024

But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Step #1: Identify Your Social Media Competitors Google might seem like an odd place to start a social media audit.

Analysis 186

Analysis Social Media How To Hashtag 186

Social Media Strategies Summit

NOVEMBER 30, 2022

We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. Research from Google and Talk Shoppe found that virtually all consumers agree that “good content” tells a story. Francis Bourgeois is a great example. So far, our examples have focused on brands creating their own stories.

Campaign 304

Campaign Brands Influencer Collaboration 304

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. Enter lo-fi (low fidelity) and personality-driven content. It’s a sign of the times.

Social Media 90

Social Media Content Airlines Authentication 90

Buffer Social

JUNE 21, 2023

But one thing that is often a mystery is discovery – how do people get the content they do? Why does certain content go viral seemingly overnight? Although this isn't an exhaustive list, the three main things to keep in mind when creating content are: Those feedback surveys.

YouTube 110

YouTube Content How To Survey 110

Sprout Social

AUGUST 2, 2022

It’s also the second-most visited website globally , behind Google. In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. Spotify uses Shorts to promote events and promote or repurpose podcast content. Creator-led content. This list will help.

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YouTube Trends Strategy Content 139

Buffer Social

JANUARY 18, 2023

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. In this article, we’ll walk you through some of these tools and how they can support your content creation journey. The following tools can help. AnswerthePublic Price : Free with limited access.

Process 109

Process Tools Content Price 109

Adam Sherk

APRIL 3, 2013

Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. This topic has been in the news recently with Google first issuing a reminder that any links within sponsored content should not pass PageRank. Sponsored Content Compliance. Sponsored Content Compliance.

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Guidelines SEO NoFollow Module 260

Buffer Social

JULY 28, 2022

A Google Business Profile is a hidden gem that many small business owners can use to their advantage. Just as search engine optimization can fuel your growth in the Google rankings, Google Business Profiles are another way to direct eyes from organic searches to your business.

Google 82

Google Insurance How To Types 82

Bill Hartzer

OCTOBER 19, 2013

Google’s search results keep getting better and better, no matter what type of algorithm changes they make. Google’s organic, natural search results are so good now they’re actually indexing and ranking Bing search results in the Google search results. Really, Google? Yes, I’m joking.

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Google Organization Engineering Types 167

Buffer Social

OCTOBER 24, 2023

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.  But, during my day job, I noticed that quality content (blogs and web copy readers would actually engage with) was missing from most service offerings. 

Content 99

Content Tourism Price Construction 99

Writtent Blog

SEPTEMBER 1, 2014

As more and more content is produced on the Internet, people are less and less likely to read your blog in particular and stay interested in it. Example: It’s a good idea to blog often since 92% of businesses that blog multiple times daily has acquired customers through their blog ( HubSpot ). Image source. Write in Solitude.

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Examples Tips Statistics Hubspot 111

Sprout Social

MARCH 30, 2020

Below are some awesome examples of benefit-driven headlines from Lauren Pope of G2. When we take to Google or social media, we already have questions in our head (think “How do I do __?” What’s the goal of content marketing, anyway? Let’s look at some examples. We’re curious creatures, after all.

Content 140

Content Case Study Sample Samples 140

Later

NOVEMBER 5, 2020

On the days when you’re feeling uninspired, having content pillars to reference can be a huge help! . Using content pillars for social media is a great way to stay organized, be consistent, and create high-quality content your audience will love. . How to Use Content Pillars for Social Media. Choose Your Content Pillars.

Social Media 112

Social Media Strategy Hotels Content 112

Bill Hartzer

JULY 12, 2014

I just got ahold of the latest copy of Google’s Quality Rater Guidelines, with a date of March 2014. Here’s a copy of the Table of Contents of the Quality Rater Guidelines: Part 1: Page Quality Rating Guideline. Most websites add or change content over time. Part 2: Utility Rating Guideline.

Guidelines 166

Guidelines Google Reputation Engineering 166

Convince & Convert

JUNE 11, 2014

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. I use Google Circles.

Campaign 162

Campaign Google Case Study Badge 162

Bill Hartzer

JUNE 30, 2014

As you might recall, I was the first one to break the news that Google bought the CookieChoices.org domain name , right after the EU ruling. Then, for some reason you could use the website for Google search. But now, it looks like they’ve quietly launched the website with real content. Google Search Engines'

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Google Domain Name Notification Policies 133

Convince & Convert

JUNE 15, 2012

Google is constantly trying to stay ahead of the spammer curve by making improvements to its search engine system. In fact, there have been several changes in just the last few months designed to frustrate low quality content providers and other spammers. Today, Google is a victim of its own success.

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Google Content Construction Social Graph 125

Buffer Social

JUNE 6, 2022

” This is perhaps one of the best examples of the possibilities of user-generated content. 85 percent of people say UGC is more influential than content made by brands directly, according to Adweek. Two reports, in particular, highlight the importance of user-generated content for forward-thinking brands.

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UGC Content Case Study Influencer 71

Convince & Convert

OCTOBER 29, 2014

Google Trends can help answer those questions. Google Trends will tell you what gets searched the most and whether it’s growing, flatlined, or declining. For example, according to our search on October 16, 2014, Jennifer Lawrence is the most popular actor, and also the fastest growing. Betty White is second.

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Trends Google Sports Retail 150

Bill Hartzer

NOVEMBER 24, 2014

Google has activated their first New gTLD domain name, which is nic.google. Nic.Google currently redirects to the Google Registry. The Google Registry was looking for registrar partners to help test their registry platform. The Google Registry was looking for registrar partners to help test their registry platform.

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Domain Name Activities Google Forums 163

Hootsuite

NOVEMBER 23, 2020

Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. What is curated content? What is curated content? This curated content definition isn’t complicated.

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Curation HootSuite Tools Content 145

Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. Account Level Settings. The Basic settings include your account ID and name.

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Analytics Google URL Adwords 110