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How to build a competitive analysis report with examples and tools

Sprout Social

For example, if you’re selling video editing software, you might use a competitive analysis report to learn how easy or difficult it is for novices to use your tool compared to your competitors’ tools. Investigate details such as their content marketing plans, influencer collaborations and sales channels.

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

We’ll also sprinkle in examples of brands that are already working the network to their advantage and insights from a marketer who has successfully incorporated TikTok into her strategy—Meara McNitt, Social Media Director at Online Optimism , one of Sprout’s agency partners. Immaculate??

Examples 141
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8 Social Listening Examples: How Brands Are Thriving Digital Landscape

Keyhole.co

Keep reading to get inspired by a few notable real-life social listening examples. SoFi began producing and sharing easily digestible educational content that broke down everything consumers wanted to know about refinancing student loans. How did the company do this? Knitters were often at the forefront of these complaints.

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14 types of social media every marketer should know

Sprout Social

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. What about forums? And, once you have your content, how do you want to roll it out? Disappearing content apps. Discussion forums.

Types 145
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9 YouTube trends for your content strategy in 2022

Sprout Social

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. Unless you’ve been living under a rock for the last few years, you are probably aware that vertical short-form video is king in the content world. Creator-led content. So what’s hot on YouTube in 2022?

YouTube 137
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How to recruit more talent for your social video content

Sprout Social

But first: Why you should get others involved in social video Content formats are ever-changing. In Sprout’s 2023 Content Benchmarks report , over half of marketers cite this as a challenge when planning and scheduling posts. Lean on your team for content creation. You may even have some content ideas in mind.

Video 91
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How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

Brand communities could be anything from a Facebook group to an online forum on the brand’s website. Harley Davidson, for example, created a strong offline community of people who loved riding their Harley bikes. Harley Davidson, for example, created a strong offline community of people who loved riding their Harley bikes.

Process 162