Webbiquity SMM

JANUARY 23, 2024

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. For example, this tweet talks about Domino’s Pizza without tagging the brand. Adapt your content and messaging according to your social listening data.

Sentiment 142

Sentiment How To Analysis Trends 142

Webbiquity SMM

MAY 9, 2023

Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action. For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them.

Social Media 267

Social Media Tips Marketing HootSuite 267

Webbiquity SMM

APRIL 4, 2023

A scroll through your feed will reveal examples: Learn : If you’re scrolling for how-to videos, articles about vacation destinations, or slow cooker recipes, you’re in learning mode. So, a brand’s content likely doesn’t belong on all platforms, nor should it be the same across all.

Social Media 220

Social Media Reddit LinkedIn Research 220

Webbiquity SMM

OCTOBER 22, 2021

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. It also helps you determine which social media platforms you need, the kind of content to create, and the type of marketing language that appeals to them.

Social Media 205

Social Media Tips Metrics B2B 205

Webbiquity SMM

MARCH 15, 2018

For example, one of my biggest goals with social media marketing is to drive more traffic to my business blog and website, especially with Twitter. Because of this, I post a lot of link updates, so I need a tool that allows me to queue up all my content—otherwise, I’d spend hours every week scheduling all the posts I want to publish.

Social Media 234

Social Media Tools Software Curation 234

Webbiquity SMM

JANUARY 30, 2020

For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme. For example, decide whether you want to use the term “clients” or “customers” while addressing your target audience. This can help you keep your content style consistent. Boost Your Top-Performing Social Content.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Keep in mind different social platforms have different content requirements, and ultimately cater to different business goals. Create On-Site SEO Content. On-site SEO content absolutely must be high-quality, original content.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

JUNE 20, 2019

You may presume your employees are thrilled to share your company’s content on LinkedIn. Building up your page with shareable content makes it easier and more appealing for employees to spread your brand messaging. Your C-suite needs to lead by example. The easier it is, the more likely your employees are to share content.

LinkedIn 166

LinkedIn Brands How To Training 166

Webbiquity SMM

APRIL 13, 2021

But as the example of Apple shows, there are also reason to question those reasons. For content creators, Clubhouse provides a forum where you can set up a “room,” invite people (and other Clubhouse users can decide to join in), and have a conversation. Use in-content promotion as is common on talk radio?

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

JANUARY 24, 2019

Also, success depends heavily on the originality of your content and how relevant it is to current industry trends. Content that works on a platform like Instagram may not necessarily work on Twitter, and vice versa. In addition to the content itself, each platform has its own unique features that help maximize ROI.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

MARCH 7, 2019

Use this page as the central space for posting event updates and engaging content, which can then be promoted on your other social channels. When executed well, an influencer-brand partnership can result in extensive social shares, increased content engagement, and boosted event attendance. Use Targeted Social Media Ads.

Eventful 145

Eventful Social Media Badge Hashtag 145

Webbiquity SMM

JUNE 6, 2019

Because Stories have a 24-hour lifespan, you can be a little more candid here than you are when it comes to the rest of your content. One of these tools is Instagram ads, which ultimately boosts your content to ensure views among your target market of choice. End Your Captions with a Call to Action.

B2B 149

B2B Instagram How To URL 149

Webbiquity SMM

MARCH 31, 2020

Of course, there are actual, bona fide B2B rock stars still actively tweeting—people like Vala Afshar , Mike Quindazzi , Tamara McCleary , Ronald van Loon , Paula Piccard , and Craig Brown , to name just a few—who consistently find and share content that is fascinating, meaningful, and insightful. It’s easy to do that on LinkedIn.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Webbiquity SMM

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. These trends emerged from a study of 800 B2B software vendors profiled in The Ultimate Guide to Content Marketing Software and follow-on blog posts. Image credit: CMI.

B2B 154

B2B Research Twitter Marketing 154

Webbiquity SMM

AUGUST 17, 2011

Both of these sites bring together content from leading experts and companies like Brian Carroll , Paul Dunay , Ambal Balakrishnan , Harry Hoover , Gini Dietrich –really too many to list. There is a lot more content that comes in as well beyond the Featured sources. In other words, we curate the content, but don’t own it.

B2B 155

B2B Features Social Media Aggregator 155

Webbiquity SMM

JANUARY 31, 2019

Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

OCTOBER 23, 2019

Software” in this context can be anything from which content management system a company used to build its website and which analytics and tracking tools they use, to something like what live chat software is being used or what CRM software they have. Here’s a quick example tutorial with screenshots.

Software 107

Software LinkedIn Content management systems How To 107

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Gated content will work for prospects that are already quite convinced that your company has the knowledge to educate them on specific problems they are challenged with”).

B2B 219

B2B Strategy Marketing Metrics 219

Webbiquity SMM

APRIL 30, 2020

With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. For example, LinkedIn is a platform for professionals, employees, and companies. But make sure your content is relevant and helpful, or your increased activity may actually damage your brand.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

JULY 9, 2012

For example, every bank hires security consultants to test its systems. Use statistics: write about your clients as a group rather then individual entities, for example: implementing your 1,000th customer system, hitting the 1 million user mark, or achieving 98% customer satisfaction.

B2B 189

B2B Case Study Telecommunications Study 189

Webbiquity SMM

MAY 16, 2011

While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? Content aggregation ?). Direct mail, for example, can be highly effective if done properly.

B2B 150

B2B Smart Phone Data Hubspot 150

Webbiquity SMM

FEBRUARY 4, 2013

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. Creating content around challenges or issues is uncomfortable, but it’s that kind of content that people search for when they’re online.

Review 186

Review Marketing Metrics Sentiment 186

Webbiquity SMM

MARCH 13, 2019

These sites are also places where your followers will promote your content and where someone else might find your content and link to it. This makes it easy for our readers to share our content on these sites. In short, social media helps with link building, which is critical for SEO. And they just don’t know any better.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

JUNE 21, 2016

Again, as for all posts in this series, tools are shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. 4: The 14 Best Content Planning and Research Tools. #5: 5: The 23 Best Content Ideation Tools. #6: 1) CircleCount.

Google 104

Google Tools Sample Samples 104

Webbiquity SMM

DECEMBER 12, 2012

Once you’ve finished with Marc Pitman’s post above, Mark Traphagen presents a five-step process for taking your business presence on Google+ to the next level, starting with 1 four-item list on optimizing your page for SEO followed by upgraded the visual appearance of your page and filling your stream with quality content.

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

MAY 24, 2010

This person is answering questions about your products and/or services, responding to or redirecting complaints, sharing interesting content, providing more information…you’ll probably want to be a bit careful about who gets this responsibility. -> 2. For example, if you build weapons systems for the U.S. Almost never.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

SEPTEMBER 1, 2016

Campaigns and content that works for one market often doesn’t resonate with another. This practically eliminates any friction between a company’s content and a consumer finding—and sharing—it. The company replaced this English-language Open Graph metadata with Arabic content. Localizing social content works.

Marketing 100

Marketing Metadata Retail Airlines 100

Webbiquity SMM

OCTOBER 25, 2016

20 years ago, when ads popped up online among the content we were looking at, we clicked on them a bit more frequently because we hadn’t developed such a resistance to them. For example, their tweets often generate 10 or more and retweets. If it’s a video and it’s entertaining or something I’m into” responded another.

Influencer 100

Influencer Marketing SEO Class 100

Webbiquity SMM

SEPTEMBER 12, 2017

Some business owners and bloggers are under the assumption that if they consistently post content, they will automatically start to boost traffic (“If you build it, they will come”). Though consistency is important, the truth is that your content has to have an audience to be effective. Use headings and bullet points.

Content 173

Content Adwords Types Research 173

Webbiquity SMM

DECEMBER 6, 2010

In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). PR and social media can also be used together to promote events, speaking opportunities, corporate presentations, video and other content.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Webbiquity SMM

DECEMBER 30, 2014

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. What role does visual content play?

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

JULY 23, 2013

So, once you’ve developed useful and compelling content, incorporating the words and phrases your customers are likely to use when searching, how can you attract links to your site? Relevance is determined by the subject matter of a website and on-page optimization techniques (e.g.,

Directory 194

Directory Types SEO Engineering 194

Webbiquity SMM

FEBRUARY 2, 2015

Examples : #TweetFromTheSeat by Charmin (the toilet paper company) and #SFBatKid (remember Miles, the 5-year-old kid who had cancer and wanted to become a superhero for a day? This way, your content won’t get lost in the sea of tweets and posts. Don’t be overly promotional and forget to share some value-added content.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

MAY 10, 2016

These tools help Facebook marketers evaluate and improve page performance, run sweepstakes and contests, determine what type of content works best, monitor competitors, optimize Facebook advertising campaigns and more. Offer fan-only content, include images referenced in HTML code, and create multiple tabs. 1) LikeAlyzer. 6) SumoRank.

Tools 100

Tools Sample Samples Facebook 100

Webbiquity SMM

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Don’t just “be there;&# make sure your profiles and content reflect a consistent brand message and value proposition. If you’re not there, searchers aren’t finding you there.

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Webbiquity SMM

MAY 10, 2011

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Make your content easy to share by including social sharing buttons on your blog posts. Generate webinar registrations.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

SEPTEMBER 16, 2013

Discovering that a competitor has far more links from industry news sources or blogs, for example, tells you something important about their strategy, and how you may need to adjust yours. Generic visits are driven by SEO activities (content, social, PR, industry, link-building, etc.). Search Engine Visibility.

Metrics 195

Metrics Marketing Class ROI 195