Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. You’re super-excited too – content, new client, money… what’s not to love? So you put it together.

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Communities Content Marketing Community building 100

Waxing UnLyrical

JUNE 11, 2021

Now, the FDA doesn’t usually get a ton of engagement with its social content. digital content for a whole host of “old” and “new” media, who could bring in said experts for a local angle. That said, it certainly makes for good dinner party conversation ( #seewhatIdidthere ). TONS of legit media coverage.

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Waxing UnLyrical

JUNE 10, 2015

The first step to creating engaging and effective content is to determine your target audience. This alone can give you an advantage; according to Altimeter, 70% of marketers have not yet developed a consistent content strategy. How will they engage with your products or content? Who would use this kind of product?

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Waxing UnLyrical

AUGUST 28, 2018

For example, when writing a press release ensure your headline provides enough detail to engage readers while leveraging your sub-head to deliver the scene. Use quotes, articles or other forms of creative content from your chosen leader as a narrative device to draw readers into their passion for solving the problem for your target audience.

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Press Release Case Study Curation Consultant 262

Waxing UnLyrical

APRIL 4, 2019

There are three main components to building a successful community: content, engagement and customer service. Think about content as your bait. When developing your content strategy keep in mind that your community shares common interests, pain points and/or goals, your content should align with these. Engagement.

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Community building Communities Hubspot Guidelines 197

Waxing UnLyrical

JUNE 24, 2019

Think about what inspires them to share content. When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage. Their audience is more likely to be engaged around the content they share. Influencer Dance Motivation. Event panel.

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Influencer Authentication Survey ROI 237

Waxing UnLyrical

APRIL 12, 2018

A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. It’s not a content marketing goal or a PR goal. Content marketing, yes. It’s a multi-department goal.”.

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Team Influencer Case Study Industry 213

Waxing UnLyrical

MAY 10, 2018

The following examples focus on health and wellness brands, but the takeaways apply to any industry. For example, an image of an instructor flexing is paired with, “‘What if I told you that muscle is built by lifting up the things in life that try to weigh you down? The majority of posts feature user-generated content.

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Brands Apparel Creative Commons Consultant 183

Waxing UnLyrical

JUNE 17, 2019

It’s easy to talk about creating more content. Filters should support content, not overtake it. They have intense filters that amplify underwhelming content. This is an example of using filters and music to create something concise yet thorough. Here’s an example of the pace being a bit too brisk. 88@osu.edu.

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Waxing UnLyrical

DECEMBER 21, 2018

For example, you may decide to circle all the barriers that received four or more votes. For example, this fictitious small business focuses on exit strategies for other small businesses which are selling or passing the business on to future generations. One checkmark per idea.) Tally the votes. You also need to find keywords.

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Strategy Analysis Collaboration Small Business 220

Waxing UnLyrical

JULY 12, 2018

Confirmation bias, for example, encourages us to look for what supports our beliefs and ignore what doesn’t. Let me provide an example. Language is an example of how we reduce the effort it takes to process information. Research will clearly help you identify brand messages that engage audiences. But it has its limitations.

Brands 185

Brands Banking Consultant Creative Commons 185

Waxing UnLyrical

OCTOBER 21, 2016

One of the questions I field frequently—from clients, students, and colleagues alike—is how to keep up with the vast content demands of our 24/7, always-on, social media-connected and directed world. For example: Clothing-wise, select items that you can mix/match easily. Ditto content.

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Eventful Conference Consultant Hosting 100

Waxing UnLyrical

MARCH 31, 2019

Like, for example, that script that suggests the best time to post on Facebook or send your email. If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. Can AI Improve PR?

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Analytics Influencer Issues Metrics 164

Waxing UnLyrical

JUNE 14, 2018

For example, when working on an assignment, if your colleague has excellent mathematical skills, ask her to help you calculate a budget. Here are a few ways to write a resume which is similar to a job posting: Read the required skills section of the job posting and find achievements or examples which prove you are skilled in this area.

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Tips Skills Creative Commons Resources 178

Waxing UnLyrical

JUNE 27, 2014

You’ve probably noticed that while I’ve gotten back to curating a decent amount of content on Twitter, I haven’t really been “on” all that much lately. Community Building Public Relations Shonali Burke Social Media building community curating content social pr' I’d rather play with Suzy Q.,

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Social Media Curation Community building Consultant 189

Waxing UnLyrical

AUGUST 12, 2013

However, providing customers and prospects with memorable and useful content is what separates the, er, women from the girls. 5 Intangibles That You Need If You’re Creating Content Online. Why: Ken Muller explores some often overlooked characteristics that give you an advantage when producing online content.

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RFP Consultant Flickr Resources 223

Waxing UnLyrical

MARCH 15, 2018

Examples of natural partners include Nestle and Feeding America, DuPont and its STEM education initiatives, or P&G’s Children’s Safe Drinking Water program. Here’s an example touting Colorado Gives Day. Doing so allows associates to focus on content versus mechanics in the middle of the crisis situation.

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Badge Embedding Forums Mobile 175

Waxing UnLyrical

JUNE 21, 2017

For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t have a lot of resources at hand. They include: Jon Gelberg , Executive Editor, Content Strategies at Inc. Magazine, and.

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Research Sentiment Banking Upcoming 183

Waxing UnLyrical

FEBRUARY 5, 2013

It’s much easier to potentially get new Likes if people simply enjoy your content. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. You want to post content that your fans can’t help but share with their own followers. Provide Value.

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B2B Communities Facebook How To 230

Waxing UnLyrical

SEPTEMBER 13, 2013

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Depending on your client or company, you’ll want to look for gatekeepers who have a similar focus or interest so that their readers will find an interest in your content as well.

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Blogger Strategy Technorati Community building 263

Waxing UnLyrical

DECEMBER 8, 2014

Can your content plan survive on 6-second videos? Why: Although short-form storytelling is important, rich content is key to long-term brand development. In this still-relevant guest post for Mark Schaefer ‘s Business Grow blog, Michael Brito opines on the effect content length has on your business. Go short or go home.

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Consultant Journal Flickr Resources 190

Waxing UnLyrical

JULY 12, 2012

A couple of examples: “Are you making these four mistakes in your business relationships?” So no matter how magnetic your headline is, the content that follows must worth your reader’s time. So the power of these headlines diminishes each time we see them. But with power comes great responsibility.

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Flickr Meeting Examples Industry 210

Waxing UnLyrical

JULY 12, 2013

Take, for example, this paragraph: “I wrote this book as a reaction to the landslide of punditry that prescribes ‘make your company amazing’ as a strategic approach. What it does do is provide scads of examples of businesses that are doing this every day. ” moment. Or several. I mean, what a great line.

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eBook Case Study Resources Consultant 265

Waxing UnLyrical

MAY 2, 2013

See, for example, the screen shot below showing the relative usage of the terms “search engine optimization” as compared to “content marketing.”. Running searches and looking for content ideas is a great way to source find good keywords to write about. Send them a survey asking for feedback and input. Google search.

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Adwords SEO Compete Analytics 278

Waxing UnLyrical

AUGUST 14, 2013

Among the range of organizations we’ve worked with to leverage the advantages of the automated content management and workflow efficiency are United Way, the Cleveland Indians, Michigan State University, Harley Davidson, and Wendy’s, just to name a few. For example, consider a press release that’s being issued.

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Repository Press Release Data Process 203

Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing? In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy.

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Campaign SMS B2B Case Study 194

Waxing UnLyrical

APRIL 15, 2016

Create content? For example, a former client that we work with on and off wanted some advice on an influencer program. For example, a former client that we work with on and off wanted some advice on an influencer program. So we suggested things like: short-form content (e.g. long-form content (e.g.

Influencer 100

Influencer Marketing Banking Guidelines 100

Waxing UnLyrical

OCTOBER 21, 2015

Here’s a great example of where 2 small sets of data resulted in a blog post and continue to lead conversations we have with PR pros about the power of connective tissue. Not just a killer blog post, but also a fundamental shift in the way we think about and develop content at AirPR. The result?

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Data Delicious Startup Analytics 100

Waxing UnLyrical

JANUARY 22, 2014

As communications pros have to grab the attention of their audiences in shorter and shorter windows of time, the importance of quality content will only continue to grow. Microvideo is the perfect way to do that, and creating compelling content using Vine or Instagram can spread quickly. Simple, direct, and full of useful information.

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Instagram Flickr Video Social Media Management 212

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. Today, I’m giving you a snapshot of the framework along with an example for each. C3 (Content) Weidert Group Case Study: Fisher Tank Company. C1 (Corollary) Case Study: AmEx – Small Business Saturday.

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Case Study Study Training Collaboration 100

Waxing UnLyrical

AUGUST 26, 2013

Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind. The New Rules Of Content Marketing.

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Wikipedia Consultant Flickr Compete 181

Waxing UnLyrical

JULY 27, 2016

So, for example, while strategizing communications around domestic abuse, we might look for statistics such as a 10% increase in women who left an abusive relationship, to support that strategy. Trust me, I’m someone who is willing to design visual content all day long, but my efforts are nothing without research.

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Metrics Analytics Campaign Journal 100

Waxing UnLyrical

JULY 26, 2018

90% of content campaigns fail to meet business objectives. What’s more, only 5% of content produces 90% of audience engagement. So when you’re launching your content campaign, the odds are already stacked against you. Here are 8 reasons why many content campaigns fail, and what you can do to avoid them.

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Campaign Content How To SEO 165

Waxing UnLyrical

JUNE 21, 2013

Publicizing news, blog posts, videos… basically, any kind of content. A lot of companies still only share their own content on Twitter. People like being added to lists, so you’re both giving them an ego boost, as well as making it easier for yourself to find relevant content.

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Twitter How To HootSuite Curation 246

Waxing UnLyrical

MAY 20, 2015

For example: “I want to show your readers how to do X, Y and Z to increase sales…” Finally, link to a couple of writing samples from your own blog so they can get a flavor for your writing. Some media sites (like Huffington Post for example) don’t require contributors to publish content exclusively.

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Tips Proposal Repository Influencer 100

Waxing UnLyrical

AUGUST 31, 2016

For example, as I pursue my graduate studies at Purdue University, I have seen that the best way to learn how to use IBM SPSS , an analytical software program, is to watch the instructional videos on my iPad while working in SPSS. With my work as a freelancer, I move around a lot. So the $18 price tag is justifiable.

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iPad Price Journal iPhone 162

Waxing UnLyrical

MARCH 12, 2014

Memejacking is, quite simply, the appropriation of these memes for marketing purposes: that is, hitching your brand’s proverbial wagon to content that’s already popular and instantly recognizable. Marketers hear all the time about how they should double-down on their creation of visual content. Why Does It Work?

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Meme How To Marketing Community building 191