Mindjumpers

MARCH 19, 2012

The integration between the three platforms makes it even more clear that visual content is here to stay. Here are three key reasons why brands should put more effort into producing and distributing visual content as a part of their social media marketing tactics. The benefits of using visual communication are many.

Communities 273

Communities Authentication Feed Feedly 273

Mindjumpers

APRIL 26, 2012

Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. Here are some hands-on examples of questions and answers to ask yourself when analysing: Q - Why does one of our photo posts have an extremely high number of engaged users?

Communities 262

Communities Activities Facebook Patterns 262

Mindjumpers

JULY 11, 2012

Facebook is constantly updating their settings and lately they have started focusing more and more on visual content. As we have written about previously , posts containing visual content have a greater potential of being ranked high in the News Feed. Brisk Iced Tea is a good example of this. Use user-generated content.

Engagement 273

Engagement Facebook How To Upcoming 273

Mindjumpers

APRIL 19, 2012

The value of visual content. Posting relevant content is becoming increasingly more important as you no longer have the option of directing to a default landing tab or to fan-gated content. Get used to post visual content in order to make your timeline look appealing. Tabs are also more limited than before.

Engagement 277

Engagement Facebook How To Eventful 277

Mindjumpers

AUGUST 31, 2012

Not only is this recommendation valid when you develop social applications, it’s also important to keep in mind when creating content to share on your page. In this post, I’ll take a look at some important factors that make content sharing a passport to stronger bonds with your customers. Bring value to your users.

Communities 232

Communities Loyalty Apple Conference 232

Mindjumpers

NOVEMBER 2, 2012

In recent times, we’ve seen many examples of how the dynamics of social media can be utilised for other communicative needs than sharing the casual update, photo or link. This is the true value of social media: Real-time interaction with content of the highest relevance to the individual. Social media moves mountains – and governments.

Social Media 266

Social Media Groups Groups Google 266

Mindjumpers

APRIL 12, 2016

In the early days of social, Facebook optimised content based on engagement, meaning that if users clicked on a piece of content, it received a higher ranking in newsfeeds. If the content they produce is consistently engaging, then users will interact more frequently, leading others to discover it through preferred ranking.

Brands 100

Brands Feed Feedly Platform 100

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What are your predictions for 2013?

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

DECEMBER 4, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. Content Sharing. The Company was forced to make a speedy apology and promise a detailed review of their content strategy.

Activities 100

Activities Social Media Film Mobile 100

Mindjumpers

MAY 19, 2011

For example an ice cream brand, like Ben & Jerry’s can easily enhance its presence on Facebook by running regular updates and contests goes well with the brand values and the messaging. For example, content aimed for US, Asian and European consumers have to be timed differently.

Guidelines 238

Guidelines Social Media Automotive Sports 238

Mindjumpers

OCTOBER 12, 2019

It had timely and shareable content combined with an element of surprise. Monitoring trending topics and utilizing current events ensured the content was always relevant and timely. The content was heavily branded, yet still relevant, timely and shareable – without ever begging for likes, comments and shares. Lessons learned.

Campaign 100

Campaign Social Media Tumblr Eventful 100

Mindjumpers

SEPTEMBER 6, 2013

These four examples show how almost every brand can learn to rock Instagram, if they use it in a creative and engaging way, relevant to their users. Best Practise Cases Brands Contest Instagram Social Media Visual content bestpractice Branding Heineken howtoinstagram redbull visitcopenhagen' How does your brand use Instagram? .

Instagram 272

Instagram Brands Tourism Sports 272

Mindjumpers

AUGUST 7, 2013

An example is the American company, 16 handles, which sells frozen yoghurt ice cream. 3 Ways To Great Social Content. In May 2013 the app was even the most downloaded non-game app on iOS globally. So the question is – does this popular app hold any possibilities for brands to explore? What do you think?

Brands 264

Brands Discount Upcoming Eventful 264

Mindjumpers

AUGUST 4, 2011

Tweet We all post content on Facebook. As a result, for instance content aimed for US, Asian and European consumers will benefit from being timed differently. For example, sports industry and automotive industry have the highest traction on Sundays whereas entertainment peaks on Thursdays and Fridays (18% higher rates).

Automotive 252

Automotive Hubspot Sports Guidelines 252

Mindjumpers

AUGUST 23, 2018

Some examples from a recent study in a university being, 90% of professors saying they work harder than average and 44% of students reporting they had donated to the university in the past year when in reality it was 28%. Netflix was the first content provider to understand what being data-driven means.

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Focus Group Curation Data Survey 100

Mindjumpers

MARCH 11, 2011

These can be helpful when wanting to turn, for example, your Facebook presence into a conversation strategy for your brand and becoming more visible in the online world. In relation to a Facebook page, for example, you can use Facebook Insights to see which updates resonate with your fans. Remember your stakeholders.

Social Media 267

Social Media Tips How To Engagement 267

Mindjumpers

FEBRUARY 2, 2011

Here, Laurel is referring to how important it is to listen to what is being said about you and your company out there, because this can provide insight into which content that is meaningful and appropriate for your audience. Southwest tries to share “real” content on topics customers are thinking about relative to flying. -

Airlines 232

Airlines Social Media Collaboration Travel 232

Mindjumpers

FEBRUARY 3, 2015

A lot has changed since we wrote about video content in 2012, and today the format is integrated with the largest social platforms. The rise of native video players on social networks is going to significantly change the way content marketers create and distribute video content. 5 tips for video content. Flexibility.

Groups 100

Groups Groups Features Video 100

Mindjumpers

APRIL 12, 2011

For example, one of them is the application called Forums that I work with. Content customization: Having a forum on your blog niche can help to keep track of recent trends and questions that are in demand. Knowing your readers’ needs can help you to frame your content accordingly. Is that all? Then it is time to rethink!

Communities 222

Communities Forums Community building Blogosphere 222

Mindjumpers

JUNE 25, 2012

The report presents how companies should focus on engaging fans and sharing relevant content in order to successfully manage a Facebook page. And not least reaching people with relevant content in their News Feed, where they spend the highest percentage (40%) of their time on the platform. Facebook pages are the go-to destination.

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Report comScore Marketing Groups 277

Mindjumpers

SEPTEMBER 20, 2010

Via social networks people all over the world are able to interact, share content, valuable advice and also recommend products to each other, for example. Thus, when wanting to brand an organization, for example, it can be very effective to make use of storytelling in order to create and project a certain image and identity.

Organization 245

Organization Tools Brands CSR 245

Mindjumpers

SEPTEMBER 14, 2012

E.g. we are thanks to our Ben & Jerry’s community managers in Sweden, Norway and Finland able to post social content that implement local traditions into the conversations we want to create, conversations that are easy for the target groups to relate to and engage with. Leverage content in real time.

Communities 234

Communities Brands Authentication Cost 234

Mindjumpers

AUGUST 12, 2010

Here, I am more precisely thinking about email addresses that have been turned off or inactive addresses that have been abandoned, for example. – in both the subject line and the content of your email. 5) Ultra-relevant messages Lastly, when you send out an e-mail, the content needs to be ultra-relevant.

Tips 206

Tips Marketing Authentication Disqus 206

Mindjumpers

OCTOBER 17, 2012

The Tuborg example demonstrates the value for a Carlsberg brand to use the app as a communications tool during a campaign to create an integrated experience for the consumer. For the consumer it’s all about the content. The Crowdit app is a great example of a company managing to connect consumers and places without being self-centred.

Mobile 272

Mobile Brands Foursquare Eventful 272

Mindjumpers

NOVEMBER 17, 2015

It’s our own ever-growing global network of Local Social Media Managers around the world who help us ensure contextually relevant content through social listening, content production or response management. Similar Posts: Video is The New King of Content Marketing. The Mindju mpers Network is still going strong.

Activities 0

Activities Social Media Hashtag Campaign 0

Mindjumpers

AUGUST 31, 2012

Take as an example a Starbucks fan snapping a photo of her latte at the local coffee shop and posting it on the photo-sharing application Instagram after having left a tip on Foursquare. Currently, VenueSeen offers a trial period of its service. If you want to give it a try, setup an account here.

Tools 228

Tools Foursquare Brands Sentiment 228

Mindjumpers

JULY 12, 2012

A social media policy is a corporate code of conduct that provides guidelines for employees who post content on the Internet either as part of their job or as a private person. Authorization – Are all employees authorized to create social media content? What is a social media policy? Which information is confidential?

Policies 239

Policies Social Media Brands Guidelines 239

Mindjumpers

JANUARY 3, 2011

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. With followers Cone means persons that display any affinity to a specific brand, for example by following it on Twitter, by “liking&# it on Facebook, or by subscribing to the RSS feed of the brand or company blog.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Mindjumpers

MARCH 23, 2016

The fact that Facebook is bigger than the largest country on earth makes it almost essential for it to filter out unwanted posts and let its users receive the most relevant content. A key question here is, will the quality of posts increase due to content ‘needing’ engagement to push through?

Feed 100

Feed Feedly Instagram News 100

Mindjumpers

MAY 17, 2011

Further, we need to share good content in order to maintain the target audience’s interest and also establish some objectives for our business in order to be able to measure whether we have reached our goal or not. The presentation focuses on how we need to be where our (potential) customers are, namely on social media.

Platform 183

Platform Social Media Foursquare Marketing 183

Mindjumpers

AUGUST 6, 2010

Great content is always the key to a great blog but there are also several ways and steps to take when you present your content. Make it an enjoyable read and use examples Crack a joke or two; use your natural sense of humour or natural sense of sarcasm. Many people are giving tips on how to blog, and now I am joining in.

Tips 147

Tips CSR Disqus Blogger 147

Mindjumpers

SEPTEMBER 5, 2012

Having a Social Media Policy or so-called “How to Safely Use Social Media Guidelines” will help your business or brand in the following way: Employees will gain knowledge on which kind of content that is allowed and not least valuable for your business to be shared. These processes may involve everything from timing to tone.

Policies 245

Policies Organization Social Media Reputation 245

Mindjumpers

AUGUST 27, 2010

For example, are you sure that the keywords you are using are the most commonly searched keywords that pertain to your industry? These words are their content tag words. The more effective your SEO is, the more people will see your content or rather find it. The opportunity for social interaction improves content and adds value.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Mindjumpers

DECEMBER 9, 2010

All the unique pages make it easy to keep the content relevant. For example, the community for “Toy Story” is more interested in a new animated movie than the community for “Pirates of the Caribbean”. It’s also a way of getting to know the different tribes and promote new creations that are most interesting for just that tribe.

Facebook 277

Facebook Community building Technorati Communities 277

Mindjumpers

JANUARY 17, 2011

Johan Ronnestam , one of Sweden’s most influential authorities within digital communication, gives a great example of successful sharing of value – Michelle Phan. Unless it gives them something of value – nicely packed into something that amuses them in any way. A girl who started sharing her thoughts on YouTube on how to wear makeup.

Fashion 265

Fashion Industry Social Media Vimeo 265

Mindjumpers

DECEMBER 1, 2011

For example, social selling and social commerce is now a known practice that many businesses use. Great Content = Key to Online Engagement! Online social features become more and more embedded in every aspects in our lives – from grocery shopping to reading the newspaper. Facts About Consumer Behaviour on Twitter [Study].

Trends 183

Trends Social Media Embedding Study 183

Mindjumpers

OCTOBER 15, 2010

However, at the same time (funnily enough) they made a point of stating that Twitter is a blend of advertisement and non-advertisement content and it’s a place for commercial content to appear as part of Twitter’s content. The Upcoming Trends.

Twitter 184

Twitter Trends Case Study Open Source 184