Josh S Peters

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The Convergence of Search and Social Part 4 – ZMOT

Josh S Peters

ZMOT is where people search the web for that accessible, quality content you and others have created and then use social channels for either more research and opinions or for sharing the content they find (or even the purchases they make). For example, let’s say you’re a makeup manufacturer.

Sample 166
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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary. Building this will inform the rest of the strategy, content, and social media platforms you participate on. you’re going to need.

Strategy 186
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HOW TO: Optimize the OG:Description Tag for Search and Social

Josh S Peters

Every site has a character limitation to what it will display on links and content shares. In the example the title has a ? It’s a meta tag so there’s virtually no limit on how many characters you can include. What a site will display is a completely different scenario. Google Plus Description Limit is 200.

How To 266
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The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

The content created for branding and awareness is often what gets shared more since they are typically more engaging and designed to be interesting and shareable on social networks which can give them a bump in the search results. Over the years we have seen countless examples of how social media can make or break the reputation of a brand.

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The Convergence of Search and Social – Part 1

Josh S Peters

While SEO is still definitely about creating the least imperfect site (hat tip to Grant for the phrasing) it’s become more and more about the type and quality of the content on the site and how it gets shared off of the site. Or in the case of haul videos showing what they just bought. THE CONVERGENCE OF SEARCH AND SOCIAL.

SEO 170
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Guest Post – Twitter: It’s Not Just About The Numbers

Josh S Peters

This thought experiment shows that it’s the content that creates a greater impression upon other Twitter users, not the numbers. Good content creates a loyal audience, one that is more likely to speak highly of you and your brand to others. For example, think of how business associations work.

Twitter 189
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The Search and Social Weekly (1.1)

Josh S Peters

In addition to being a regular feature I’m using this as a motivator to keep the blog from being just a collection of other people’s posts and get me to write a lot more original content. Producing Great Content with No Budget. ” There are three kinds of equity when it comes to content creation.