Jeff Esposito

JULY 11, 2011

For example, a roofing company that sees a homeowner on Twitter complaining about a leaky roof can get their foot in the door by offering do-it-yourself suggestions or a free consultation. If this is important to you and your company, create and share relevant content with your community on a regular basis.

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Social Media Fashion Issues Consultant 48

Jeff Esposito

OCTOBER 18, 2013

For example, Flo from Progressive Insurance and Doug from Ford are both marketing personas but so are the hundreds of buyer personas created during the research phase of almost all campaigns. Sometimes personas are created just so the company can better understand the content they should publish on their social pages and blog.

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Company Social Media Insurance Influencer 40

Jeff Esposito

JULY 6, 2010

This is a philosophy that I strongly believe in and it is something that we when we converse with customers on the Vistaprint Twitter account (examples here & here ). You are probably wondering how these examples of companies doing right mean to self-promotion in the social space.

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Creative Commons Disqus Price Skills 31

Jeff Esposito

MARCH 18, 2012

For example, companies sent more “suits” to the conference than in past years; and the space’s biggest publication, Mashable, was in acquisition talks with CNN for $200M. So if you take a second to read between the lines on this, you’ll see that content has been anointed king.

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Conference ROI Small Business Metrics 40

Jeff Esposito

MARCH 11, 2011

Hopefully you’ll check back for the content that I am producing at SXSW in terms of videos and chats with some cool folks. Now while I am sure you are addicted to Facebook, do you really know what it’s new changes mean to you and your content? OK – I am not going to lie. This post from Pam Sahota is no different.

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Crowdsourcing Brand Monitoring Small Business Social Media 21

Jeff Esposito

SEPTEMBER 29, 2010

You can see examples of the folks on the frontlines for these companies in any social media book. Their accounts on Twitter and Facebook allow parents to check out upcoming content before its aired. Complaints and praise are front and center and companies have to react to these mentions from people.

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Social Media Case Study Upcoming Education 33

Jeff Esposito

AUGUST 11, 2010

Look at your fan page insights to see how frequently people share your content which can translate into shares of the contest. For example if you have a restaurant, offer a wine pairing class, gift certificates or cooking classes. With Facebook, do a site search similar to the one previously mentioned and look at your existing fans.

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Social Media iPad Class Creative Commons 35

Jeff Esposito

SEPTEMBER 1, 2010

Facebook for example, has over 500 million users on the site. From there it is about keeping lines of communication open and pumping out great content. For example, CoTweet recently put out a research report, Twitter X-Factors , which showed some pretty interesting numbers when comparing regular Twitters users to all other consumers.

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CoTweet CoTweet Press Release Company 36

Jeff Esposito

AUGUST 6, 2010

Not only does he outline why things should be done, but he shows examples that worked for a client. Given the general natures of the two genders, this should not surprise anyone, but the content is still pretty cool. R.I.P. 3 Ways Facebook is Killing Your Website – Hold back the looks and cross-eyed stares at the title for a minute.

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Creative Commons Case Study Disqus Report 26