Debbie Weil

DECEMBER 21, 2011

That is key to understanding why context ( who , where , how , what , why ) has as much to do with the success or popularity of a new book as does the actual content of that book. There are too many steps (hurdles) to start reading if you post a short book to Scribd , for example. Who recommended the book to you? That counts for a lot.

scribd 103

scribd Content eBook iPad 103

Debbie Weil

NOVEMBER 6, 2010

While they may get "Liked" a lot (which requires only a click), their social media content is not prompting fans to take a specific action or provide more substantive feedback. If there is sufficient incentive, they will collaborate and even create content for you. Lesson: your audience wants to be recognized and validated.

Social Media 148

Social Media Posterous Proposal Discount 148

Debbie Weil

NOVEMBER 14, 2011

As always, David packs the book with spot-on examples like Oakley giving Oakley Radar sunglasses to each of the 33 Chilean miners when they first emerged into daylight after 69 days underground. There are a few things that this model allows, and one of them is I can get the book out faster and the examples can be fresher.

iPad 101

iPad scribd Embedding Publishing 101

Debbie Weil

NOVEMBER 14, 2011

As always, David packs the book with spot-on examples like Oakley giving Oakley Radar sunglasses to each of the 33 Chilean miners when they first emerged into daylight after 69 days underground. There are a few things that this model allows, and one of them is I can get the book out faster and the examples can be fresher.

iPad 101

iPad scribd Embedding Publishing 101