Buzz Marketing for Technology

JULY 17, 2015

Here are three key takeaways from the webinar: Customer is driving not the marketer – Rachel laid out a 4 step content marketing plan (LINK) that really gets to the heart of the modern marketing department they include: creating buyer personas, developing a persona matrix, mapping the buyer journey and mapping your content to the buyer journey.

Storify 100

Storify How To Marketing Startup 100

Buzz Marketing for Technology

DECEMBER 19, 2012

One of the best examples of this growth in e-commerce is the airline industry, which was once dominated by call center activity. Consider financial services as an example. The Web is now such a powerful, commanding route to market that in some pre-Internet sectors, more than 90% of business is now done online.

Insurance 206

Insurance Banking Airlines Loyalty 206

Buzz Marketing for Technology

DECEMBER 21, 2012

1. Using data for real-time content targeting. One particular application of CRM data in the mobile environment is a marketer’s ability to target specific customers with specific content in real time. So how can mobile consumer data improve sales and marketing efforts? That’s right, real time.

Mobile 225

Mobile Marketing Exercises Applications 225

Buzz Marketing for Technology

JANUARY 30, 2013

At the marketing level, for example, they already stand for something for a lot of consumers (implicitly telling the user “click here”). It is not that QR Codes are dead or evil or anything hyperbolic like that - they are just horribly misused. This will continue to drive usage down.

Brands 274

Brands SMS Hubspot Mobile 274

Buzz Marketing for Technology

AUGUST 5, 2014

Amber set the stage with a discussion of Real-Time Marketing (RTM) and some examples of companies doing it right. Adam then discussed the intersection of RTM with User Generated Content (UGC) and how that help drive the Cabela’s experience both online ad in-store. This webinar was sponsored by Spredfast.

Eventful 100

Eventful UGC Marketing B2B 100

Buzz Marketing for Technology

NOVEMBER 7, 2012

Through an iterative process of testing and personalization, your online visitors will begin to unknowingly select the best-performing content for your site. And the weaker content should become extinct with all the other not-so-great content choices that have cycled through your site.

Conversation 260

Conversation Retail Hubspot Buy 260

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Unless the new friend has great content to go back to, there’s not much of a reason to go directly to their page very often, if at all. Test: Copy length and content; image quality and subject matter. Stagnant Page Content. Test: length of forms, number of required fields, number of clicks necessary to get to target content.

Brands 279

Brands Facebook Guidelines Conversation 279

Buzz Marketing for Technology

NOVEMBER 21, 2012

B2B companies often fall prey to the internal design and jargon trap, but it’s easy to get your value proposition across without content overload that creates a confusing experience. Just as you wouldn’t dream of neglecting SEO, playing guessing games with your site content is no longer acceptable. 2) Start testing, seriously.

B2B 252

B2B Marketing Case Study Buy 252

Buzz Marketing for Technology

MARCH 9, 2010

But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right. Take for example your classic white paper. What’s your Social Media diet? I often get asked the question – how do you.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

SEPTEMBER 29, 2010

Moreover they could use the report to build content and engage in topics that were trending where Chevron was a thought leader or was looking to become more of a thought leader. I think this report is a great example for all of us – it shows a very comprehensive approach to monitoring and gaining insights from data.

Social Media 230

Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

MAY 29, 2013

Examples of the typical aggregate data you can capitalize on in a big data strategy: Acquisition source. Interactive Marketing Online Testing Strategy advertising and marketing B2B Brand Business business strategy Consumer content CRM Customer Data engagement Facebook gyro marketing Marketing Strategy Online Communities Technology Twitter'

Data 278

Data Tips Aggregator Conversation 278

Buzz Marketing for Technology

JUNE 27, 2008

This example represents the challenge with a lot of our elearning. In the example above, if the safety course started with an earthquake, I’d have to make decisions and get routed through the course based on the decisions I made. For example, the image below shows some simple changes I’ve made to the same image.

Template 280

Template Templates Course Real Estate 280

Buzz Marketing for Technology

FEBRUARY 27, 2013

Other companies are also creating new ways to leverage this supercharged special character.

Hashtag 269

Hashtag Sentiment Campaign Education 269

Buzz Marketing for Technology

MARCH 9, 2011

If you think about it there is at least 2 solid years of user generated content out in the social sphere. But after 2 years of reading, trafficking and routing both positive and negative mentions in my organization I realized there had to be more out in the social sphere than just monitoring social media.

Social Media 205

Social Media B2B ROI Advertising 205

Buzz Marketing for Technology

FEBRUARY 23, 2010

Note: Avaya sells mobile solutions to businesses so I feel its my role to live by example and demonstrate to our potential clients how this might work. You must provide a truly valuable content or else you wont get a second chance. You really have a shot at getting some attention. Tweet This! Share this on Facebook.

Mobile 173

Mobile B2B SMS Marketing 173

Buzz Marketing for Technology

JULY 6, 2011

For example – 94.5 Much like you are able to optimize your media spending based on social media data, or optimize your keywords selection based on what’s trending in social media here is an example of serving up what your audience really wants to hear (in real time) and having it affecting market share and revenue.

ROI 208

ROI Social Media Crowdsourcing Data 208

Buzz Marketing for Technology

SEPTEMBER 12, 2012

For example, if testing reveals that last-minute or lengthy registration forms are a primary issue, you may decide to replace those with auto-filled forms for return visitors; let new users login with their social media accounts instead of filling out a new form, or simply provide guest checkouts.

Cost 247

Cost Price Comparison Buy 247

Buzz Marketing for Technology

DECEMBER 15, 2009

Years ago we talked about how we didn’t want Mobile ads popping up just as you walked in front of Starbucks for example. Away games” will be the norm for your more opinion related content and the corporate website will be the place where you go to get just the more official product or service related content.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

NOVEMBER 9, 2011

Here are some real-life examples and I am sure you can find others when you start thinking this way. The answer is yes there are tons of ways to mine the data to improve your content creation, SEO and SEM keyword selection, media planning (from online to tv media) and for lead generation. Improved Customer Support.

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

OCTOBER 4, 2008

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution.

Project 265

Project Web 2.0 Module Wiki 265

Buzz Marketing for Technology

FEBRUARY 16, 2009

Note his ebook is a preview for his upcoming book called World Wide Rave due out in March There are some great examples of how ideas spread in his ebook on the Top 10 unsigned bands from MySpace who just give away their music as a means of promoting themselves.

eBook 149

eBook MySpace B2B Upcoming 149

Buzz Marketing for Technology

DECEMBER 8, 2010

What you need to focus on is the content and optimizing the content to get comments and likes which will help you drive amount of people that Facebook will show your page to. He’s got tons of examples of firms that capitalized or failed to capitalize on Real Time issues (United Breaks Guitars!)

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

DECEMBER 15, 2009

Years ago we talked about how we didn’t want Mobile ads popping up just as you walked in front of Starbucks for example. Away games” will be the norm for your more opinion related content and the corporate website will be the place where you go to get just the more official product or service related content.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Buzz Marketing for Technology

MAY 18, 2009

Take for example a car company – if you were browsing a new car on their website and then walked into a dealer to check it out – there was no way that the brand manager could know that or even judge the effectiveness of their web presence. In a test run April 23, an exclusive-to-Twitter promotion brought in 15% of the day’s business.

Social Media 100

Social Media Affiliate marketing URL B2B 100

Buzz Marketing for Technology

DECEMBER 2, 2008

Take for example - a blog - costs next to nothing, a podcast can cost btw $0 and $2000 on the high end, a video can cost btw $0 and $10,000 - $15,000, a wiki can cost about $6500 a year, a community can cost btw $0 (Ning) up to $100,000 a year for a private branded community. Great question Scott and you inspired me to write this post.

Social Media 122

Social Media Wiki Cost Consultant 122

Buzz Marketing for Technology

JUNE 27, 2008

Skip to main content. The rapidly growing phenomenon of user-generated web content—blogging, social web-applications and networking—are emerging important arenas for that kind of engagement and learning. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media.

Guidelines 280

Guidelines Wiki Virtual World Policies 280

Buzz Marketing for Technology

JUNE 23, 2009

Once you have your presence you will need a strategy for posting updates as frequently as you can with interesting content. Also keep in mind Facebook Pages are indexable so be sure to write your content with good SEO in mind. There are a variety of ways to syndicate content on your Fan page.

Facebook 150

Facebook Syndication Tips Marketing 150

Buzz Marketing for Technology

JUNE 27, 2008

user generated content. Web Content 2007. Showing the example of how to work agendas through a wiki vs. email! SocialSoftware. supply chain. technology trends. The Science of Spectroscopy. Trent Reznor. user interface. using wiki in education. Web-based spreadsheet. White House. wiki adoption strategies. wiki pilot. Wiki tools.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Buzz Marketing for Technology

JUNE 28, 2008

Content Migration. Content Management (CMS). Next: Realizing your content management wishes. According to Seth Gottlieb , the Content Management and Collaboration Lead at Optaros , â??a a companys success in content management is inversely proportional to the amount of information that is exchanged over email.â??

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Buzz Marketing for Technology

JULY 7, 2008

For example, if you go create an external facing idea portal but don’t do the hard work to drive process change internally with the functions that own the changes your users want - your idea engine could do you more harm than good. Content still is king. the basics of XML)to develop a content strategy. Bev: hear hear!

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

JUNE 27, 2008

There is some stuff coming out around "Personal Learning Environments" for example, take a look at: ePortfolio Model and the Concept Diagram for Personal Learning Landscape. For example, if you look at the diagram from the post I cited above: Jeremy has a good model of the likely elements along the bottom. where the "."

Web 2.0 122

Web 2.0 Research Tools Wiki 122

Buzz Marketing for Technology

JANUARY 14, 2009

In our business for example the sales cycle can be upwards of 9 months – so lead nurturing it critical to stay in front of your prospect during their journey from awareness to consideration to purchase. Many customers preferred to go directly to the manufacturer’s websites where rich, current content lives.

How To 100

How To System Software B2B 100

Buzz Marketing for Technology

JULY 9, 2008

You can either embed this Google document in your blog as an IFRAME or you can republish the contents of this document as a new blog post (better approach though it requires an additional step). To embed this in your blog, copy the URL from the browser bar and use an IFRAME tag (find an example tag linked here ).

Google 142

Google Feed Reader Widget Conference 142

Buzz Marketing for Technology

JUNE 16, 2008

When I look at that list I see that you have created all kinds of content that would be really good for the blog. For example, I very frequently take comments I've made to discussion lists and post them to my blog, including my contributions to SCoPE. Responding to dlh_downunder.

Proposal 100

Proposal Resources List Course 100

Buzz Marketing for Technology

JULY 24, 2008

And as individuals, we may want to change our own styles of work -- how we mentor subordinates, for example, or how we react to criticism. The most notorious recent example is Michael Eisner. Featured Content. Yet more often than not, we cant. SLIDESHOW Top 10 Family Entertainment Attractions. SPECIAL EDITION The Power of Green.

Company 279

Company Health Care Energy Groups 279

Buzz Marketing for Technology

JULY 2, 2008

If learning effectiveness is seen as a function of network strength (defined as the quality and quantity of resources in an individual’s network that she can learn from), many new things become possible to investigate beyond simply ensuring accessibility to people and content. Mail (will not be published) (required). classroom learning.

Folksonomy 100

Folksonomy Blogroll Collaboration Resources 100

Buzz Marketing for Technology

APRIL 1, 2010

To me this is the story for any content marketer like myself. Bottom line this is great news for us content marketers. The choice is really yours but at least you know how to plan for the proper amount of content. B2B Marketing Content: Lure or Lasso? And then what is the timing?

B2B 252

B2B Content Press Release Marketing 252