Word of Mouth? Viral? Social ? What’s the difference?
Atom Thought
FEBRUARY 8, 2012
Word of Mouth - When content gets shared from one to few to few and in the process the impact tapers down and eventually dies. Viral - When content gets share from few to many. The content needs to be interesting and relevant enough to be shared, but it also dies a natural death as the ‘x’ factor dies.
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