Akamai Marketing

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. The book begins with some branding 101 and then provides examples of the benefits of Wikibranding. But before we get started: what exactly is a Wikibrand?

Review 142
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What's your social currency?

Akamai Marketing

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. This is all about content. If all you do is push content, then that’s a pretty one-sided relationship don’t you think? 640 Million on Facebook. Million users on YouTube.

Lurker 203
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Tool Tuesday: SocialOomph

Akamai Marketing

For example, from SocialOomph, you can also schedule Tweets, even bulk upload them. Some are free, some are part of their paid service. I tried their paid service and I just felt that that overall, the services were clunky and in some cases, redundant to tools I like better.

Tools 163
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5 metrics to track on Twitter

Akamai Marketing

A prime example is this article on Aston Kutcher who is wildly admired for his Twitter fan base. Now, as I said in an earlier blog post, you should use several different metrics to dig deeper into your audience and see what’s really happening with the content your sharing. But is number of users the best metric to track?

Metrics 229
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Tool Tuesday: PostRank Analytics

Akamai Marketing

As a blogger, there are numerous tools at your disposal to track how your content is doing. Because if you are creating content, you are likely distributing and promoting that content in variety of ways, including social media. It isn’t that we need a tool that does everything. Most obvious of these is Google Analytics.

Postrank 134
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6 reasons why social media shouldn’t be a last ditch effort

Akamai Marketing

You might also consider a very specific content strategy or you might want to build a blog, it might be a Facebook page, it might be a series of videos. For example, you might find that you have a great idea for a social media campaign, but you’d like to include it in your print advertisements.

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Best WordPress Plugins for Business

Akamai Marketing

Make it easy for your readers to share your content to almost any site they wish. Sometimes you want more information than just an email, when someone is inquiring about your services for example. Download: Directly from Plugin Dashboard. Cost: Free, but accepts donations. More Info: SEO By Yoast . Sexy Bookmarks by Sharaholic.

WordPress 213