Adam Sherk

APRIL 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag by Adam Sherk on April 30, 2009 Really you shouldn’t need it. What you should be doing is avoiding duplicate content altogether. xid=rss (or ?xid=topstories xid=topstories or ?cid=partner

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Adam Sherk

FEBRUARY 28, 2012

I’ve gathered together some examples that I’ve come across lately or have had exposure to in the past. I won’t rehash all the details but their testing helped to set traffic records for member station KPLU, increased engagement and changed the nature of the comment discussions since more users were personally connected to the content.

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Adam Sherk

AUGUST 22, 2011

MLB and the Chicago Bulls offer examples of what can get pulled in from pages with no META description tag and not much text content: — Related posts: Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag. Do Google’s Expanded Domain Results Apply to News and Video Listings?

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Adam Sherk

MAY 14, 2013

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady stream of new opportunities. Cross-network promotion. Partner links.

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Adam Sherk

MARCH 8, 2012

It comes down to effective selection, placement and formatting of social buttons on all key templates, and customizing those elements for different types of content. One interesting takeaway was the user base and types of content that do well in Social Reader can be quite different from the main site.

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Publishing Questions Social Media Activities 215

Adam Sherk

NOVEMBER 14, 2011

Google’s recent algorithm change that favors the most recent content for certain types of queries offers good opportunities for news and content sites. Unfortunately a recent example that illustrates this concept in action is Joe Paterno and the terrible events that allegedly took place at Penn State. How It Works.

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Adam Sherk

JUNE 9, 2010

But Facebook Pages remain a key audience development and content promotion opportunity for publishers so it is important to make the most of them. I have seen plenty of blog posts and conference presentations on how to utilize Static FBML but I rarely see news sites highlighted among the examples of good usage. The short answer?

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Adam Sherk

JULY 9, 2009

In looking at syndicated content on Yahoo News, most of the syndicated articles do not include attribution links (each news source likely has to request or provide them), but among those that do exist there is a problem. The Yahoo attribution links do not point directly to the original article URLs.

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Adam Sherk

DECEMBER 15, 2010

To reach an overseas readership online publishers must ensure that they properly localize their content. One of the pivotal processes when localizing your online publication is ensuring the content is properly translated. Add local content. For example, some parts of the world prefer imperial weights and measures (e.g.

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Adam Sherk

AUGUST 14, 2012

Lifestyle content is the big winner but there are good opportunities for publishers in nearly any topical area. However links from Pinterest still have considerable indirect SEO value as users discover content through them which leads to links and social shares in other places. Sports 22,905 5,087. But What About Nofollow?

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Adam Sherk

AUGUST 24, 2010

This gives publishers the opportunity for greater exposure to users looking for content from their specific site (and who may not be familiar with the “site:” search operator). So a handful of examples from one individual does not make for a comprehensive sampling.

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Adam Sherk

SEPTEMBER 14, 2011

Instead it seems I’d been given the honor of being in the first sentence of a spam article that had scraped together a bunch of random content. Related posts: Great Example of a Multimedia News Article from ESPN.com. Perhaps a reference to one of my social media super bowl posts? It really is an epidemic.

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Adam Sherk

OCTOBER 1, 2009

A tactic that some news and content sites employ is monitoring Google’s Hot Trends list in an effort to identify hot topics and then quickly produce matching content around them. Does this work? Sometimes. So how do you monitor these trends?

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Adam Sherk

FEBRUARY 19, 2010

The Huffington Post is a good high-profile example: Looking at recent posts they appear to have dialed tagging back a bit, but the average post still gets quite a few tags. Tag pages that include the full text of posts can also create duplicate content issues (including only links and excerpts is the better approach).

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Adam Sherk

DECEMBER 9, 2014

In working with a wide range of news and content sites, I know that becoming an approved source and maximizing Google News visibility (through avoiding news crawl errors and editorial optimization) continue to be important priorities. But just how much traffic is it currently driving to publishers? News Sites Ranked by Google News Traffic.

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Adam Sherk

MARCH 16, 2010

First, a quick look at how news content is currently being included in real-time search results. In its “Latest results” Google blends results from Google News and Google Blog Search with updates from Twitter and Facebook Pages, offering multiple paths in for news and content sites. Tracking data from URL shorteners like Bit.ly

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Adam Sherk

MAY 30, 2012

There are some good examples out there however such as Fox 8 News in Cleveland, KARK 4 News in Little Rock, Seattle’s KING 5 and WHSV 3 in Harrisonburg, VA. Among the types of boards that are popular are lifestyle content (recipes and food, fashion, home, etc.);

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Adam Sherk

FEBRUARY 9, 2010

The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that exists. Metro will provide Foursquare with location-specific editorial content such as reviews, tips and articles on points of interest. I’d love to see a partnership between The New York Times and Foursquare.

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Adam Sherk

SEPTEMBER 1, 2011

Today I noticed an example that is worth pointing out because you’d think Google News would be able to handle it properly. Perhaps Tom’s Guide is making better use of Google News sitemaps which calls better attention to their content. Great Example of a Multimedia News Article from ESPN.com. Doesn’t seem right, does it?

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Adam Sherk

APRIL 26, 2010

News and content sites are a natural fit for participation and Facebook is encouraging news site adoption by showcasing sites that are already experimenting with it. So I thought I’d take a look at some early examples of Facebook Open Graph integration on news sites. You can jump to the end for the Takeaways ).

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Adam Sherk

JULY 28, 2009

CNN.com places a “Story Highlights” section with bullet points to the right of the headline, for example : While a great feature for users, article highlights are also an effective SEO technique. While editors and producers should always be encouraged to incorporate literal text in their headlines, in reality this won’t always happen.

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Adam Sherk

JULY 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Videos in Press Releases are Cool – If They Provide Meaningful Content by Adam Sherk on July 30, 2009 Executive quotes in press releases are notorious for lacking any kind of substantial information. Greg Jarboe July 31, 2009 at 6:03 pm Great example, Adam.

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Adam Sherk

JUNE 30, 2009

However from an SEO perspective there is a downside, as syndication creates duplicate content issues. Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original.

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Adam Sherk

MAY 18, 2009

This is a good example of how publishers are attempting to add more value to their official pages on social media sites, which is certainly needed as many of the pages are still fairly one-dimensional. The video is not currently available on Facebook).

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Adam Sherk

MAY 18, 2009

This is a good example of how publishers are attempting to add more value to their official pages on social media sites, which is certainly needed as many of the pages are still fairly one-dimensional. The video is not currently available on Facebook).

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Facebook Press Release Syndication Blogroll 100

Adam Sherk

AUGUST 31, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Yahoo Adds Enhanced News Results to SearchMonkey by Adam Sherk on August 31, 2009 On Friday Yahoo announced new additions to its SearchMonkey enhanced results, including options for news content. For technical details and instructions see the SearchMonkey News help page.

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Adam Sherk

AUGUST 4, 2010

First and foremost is the ability to create official profiles and automatically submit content, which publishers are hoping will turn Digg into a friendlier place for mainstream media. For example Phoenix New Times, WGNTV and Seattle Weekly all have 0 followers as of today). But how will users respond to the new format?

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Adam Sherk

SEPTEMBER 3, 2009

Articles need to be “objective news” to lead a story cluster (op-ed, satire, press releases and subscription content are not eligible to lead clusters). Duplication and Novelty Detection – More credit is given to original sources of content. Google News uses “Citation Rank” to try to determine the original source (i.e.

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News Google Tips Press Release 158

Adam Sherk

FEBRUARY 25, 2010

It looks great when there are a lot of retweets; when there aren’t many it can weaken user perceptions of the content. I’m partial to the Tweetmeme button , although displaying the number of tweets is a double-edged sword. Related posts: Google News Wants Title Tags to Match Headlines?

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Adam Sherk

JUNE 5, 2009

Previously, sponsored links in JavaScript such as those in the example above could not be read by crawlers and thus were in compliance with Google’s guidelines. What Google doesn’t want is for those links to have SEO value, which is why their guidelines dictate that paid links are coded in a way that they will not pass PageRank.

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Adam Sherk

DECEMBER 1, 2009

While designed to help Google News better interpret and categorize the content in the sitemaps, the tags also provide publishers with additional chances for exposure. It also has the potential to do the opposite; users may disregard non-editorial content such as press releases in greater volume now that it is easier to identify.

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News Publishing Google Press Release 104

Adam Sherk

JULY 15, 2013

Ross Hudgens – Ross is another smart link builder and content marketer; like Richard his deck was full of specific tactics that are worth checking out. Pete Myers – Dr. Pete delivered as always, sharing a bazillion examples of the various types of SERPs out there plus ways to make the most of the current landscape.

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Adam Sherk

NOVEMBER 3, 2009

For example making a List for the entire editorial staff is a popular first step right now. I didn’t realize it was you who created @ColonelTribune, I use that often as an example of a successful persona (in fact I mentioned in this post on diversified Twitter strategies for news sites ).

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Adam Sherk

MAY 13, 2009

Reviews in particular offer a good opportunity for publishers as many content sites produce multiple types of reviews on a regular basis. Through Rich Snippets you can draw greater attention to your listings in the search results, which helps to increase clickthroughs to your content.

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Adam Sherk

AUGUST 20, 2009

Google employee “Inbal” later provided a more specific time window, indicating “the rate at which we recrawl may vary, but we try to go back and check for changes in article content within the first 12 hours after we first find it.” I went looking for an updated story in Google News today and was able to find an example.

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Adam Sherk

OCTOBER 20, 2009

search did have data on the URL in the most recent Muck Rack press release, reporting 65 clicks: That doesn’t measure up to the hundreds or thousands of clicks that popular content often gets via Twitter, but press releases are in a different category. So I wasn’t able to learn anything meaningful there.

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Adam Sherk

AUGUST 7, 2009

With this in mind, it is beneficial for news and content sites to take a diversified approach to Twitter, offering a range options for users to subscribe to. While the variations are limitless, the main opportunities include: Content Broadcasting – this is essentially RSS feeds on Twitter, used for simply pushing out links to new content.

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