The Marketing Blog

MARCH 26, 2010

32 am How People Respond to Your Online Content Jump to Comments One of my favorite bloggers, Rajesh Shetty had written an excellent blog-post last year , which describes how people react to your content. What I really like is the visualization and the manner in which it has been clustered.

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Web 2.0 Content Startup FeedBurner 138

Webbiquity SMM

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Mindjumpers

MARCH 7, 2011

At Memolane, it is possible to create a timeline with all your information from Facebook, Twitter, Flickr, Foursquare, YouTube and other platforms you’re present on, so you can go through old photos, tweets, check-ins, updates etc. In the bottom of the screen, you use the timeline to step back in time and relive various events etc.

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Social Media Foursquare Travel Flickr 271

Waxing UnLyrical

JANUARY 13, 2014

Image: Gordon Bell via Flickr, CC 2.0. Geoff Livingston gives us a preview of what to expect this year and sets us up to learn more at xPotomac on February 28th (disclosure: I’m co-producing this event and it will be awesome , if you’ll be in DC you should come!). Happy Monday! Invisible’ in 2013 – outside looking in.

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Consultant Flickr Resources LinkedIn 196

Waxing UnLyrical

AUGUST 31, 2011

In fact, it looked like a very cool event. The kind of event all the cool people, the social media rockstars, the tech geniuses were going to. You’ve attended SxSW in the past, and think either of them would make for good content for the attendees. Image: allygirl520 via Flickr, CC 2.0. They were all sooo kewl!

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Proposal Conference Eventful Flickr 241

ProBlogger

MARCH 12, 2015

Image via Flickr user richard.scott1952. Over the last few years, content marketing has grown from a marketing tactic used to generate publicity and inform customers, into an essential strategy for promoting any startup, SME or large company online. Coming up with the content, on the other hand, can be tougher.

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Eventful Content Startup How To 20

Waxing UnLyrical

AUGUST 26, 2013

I’m in New York today, working on a really cool event with a really cool Japanese client. Image: Steve Worsethandetroit via Flickr, CC 2.0. The New Rules Of Content Marketing. Michael Brenner analyzes a recent white paper by Brendan Dell on content marketing. Good morning! Life is good, right?

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Wikipedia Consultant Flickr Compete 181

Harp Interactive

FEBRUARY 23, 2010

You can increase business exposure and your web and store traffic simply by including geographical information to your digital content. Flickr and Panoramio geotag and display these images in a mapping context. Submitting to local business directories with Geo-optimized content: Top Local Search Engines, such as Google Maps , Yahoo!

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Geotagging GPS Foursquare Marketing 324

Waxing UnLyrical

JANUARY 17, 2014

Image: Théo via Flickr, CC 2.0. “Would you view #PR as more outbound communications, or also instrumental in inbound/content strategy?” Events Measurement MeasurePR Shonali Burke #measurepr b2b marketing eric wittlake' Some say PR isn’t just press releases. Many don’t understand PR or its value.

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Press Release B2B Curation Consultant 182

Waxing UnLyrical

JUNE 21, 2013

Image: TheNextWeb via Flickr, CC 2.0. Publicizing news, blog posts, videos… basically, any kind of content. A lot of companies still only share their own content on Twitter. Live-tweeting from events, using a hashtag that has been set up for the event, or creating one from scratch.

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Twitter How To HootSuite Curation 246

Harp Interactive

OCTOBER 9, 2009

Couple your email newsletter content with additional website content on a blog for improved commenting. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Experiment with Flickr and/or YouTube groups to build media for specific events. Don’t fabricate this).

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Social Media Press Release Marketing Widget 232

Idaconcpts

FEBRUARY 15, 2013

DoubleDutch Events. It’s one of the top event apps that provide a platform for businesses to interact with their customers. The app allows for two-way scheduling, allowing companies to communicate with their customers by presenting them interactive content from any remote location. It’s available for iOS and Android.

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Brands Foursquare HootSuite Tumblr 177

Adam Cohen

MARCH 30, 2011

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. …watching customers share and comment on really valuable and relevant content your team created. Photo credit: cayusa via flickr. Most Commented.

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Social Media Airlines Sentiment Conference 244

Waxing UnLyrical

FEBRUARY 5, 2013

Image: goiabarea via Flickr, CC 2.0. It’s much easier to potentially get new Likes if people simply enjoy your content. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Content that inspires high-energy emotion like awe, anger, or anxiety.

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B2B Communities Facebook How To 230

SocialFish

OCTOBER 6, 2010

, Lindy’s and my Twitter feeds full of all the good stuff we share, along with a new Flickr feed (check it out, you never know, we have lots of photos of our peeps from events like Buzz2010 so your smiling face might be there…!). We’re all about simplicity and clarity!

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iPhone Flickr Mobile Curation 165

Waxing UnLyrical

MARCH 18, 2013

Don’t constantly DM your followers asking them to share news, promotional events, etc. Don’t automatically RT tweets, especially those of a “breaking news” nature, without first verifying the source and accuracy of content. < Image: _DaniloRamos via Flickr, CC 2.0. < tweet this > 17.

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Tips Twitter Avatar Real Estate 277

Mindjumpers

NOVEMBER 18, 2010

Oxfam has made the use of social media an integrated part of their digital strategy based on the opportunities they present in terms of: immediacy, talking with a number of voices, content and community. Oxfam themselves highlight the planning aspect as they had pre-planned for such an event and knew exactly how to react in each phase.

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Social Media Conference Technorati Case Study 244

Ari Herzog

JUNE 29, 2011

Pope Benedict XVI sent his first tweet this week to launch News.va , developed by the Vatican’s Pontifical Council for Social Communications, aggregating content and links from Twitter, Facebook, Flickr, and YouTube; along with radio, TV, print, and other media outlets.

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Video Aggregator Film Flickr 114

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. Moreover they could use the report to build content and engage in topics that were trending where Chevron was a thought leader or was looking to become more of a thought leader.

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Social Media SM2 Energy Microblogging 230

Waxing UnLyrical

OCTOBER 13, 2011

Image: Pink Ponk via Flickr, CC 2.0. donate, enroll, attend an event, make post-secondary education an election priority, etc.). It is not “our” content, so why manage it? They have always had to deal with word-of-mouth. That is a good and a bad thing. We engaged our various audiences by showing how we were relevant to them.

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Social Media Flickr Guidelines Groups 224

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Maybe your clients are creative and visual so they like YouTube or Flickr better. This is all about content. 640 Million on Facebook. Million users on YouTube. What do you have to offer?

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Lurker Klout Policies Consultant 203

Waxing UnLyrical

AUGUST 21, 2012

Things like: • Is it illegal to smoke on restaurant patios? • Some emergency personnel give teddy bears to children at traumatic events, do you? • Are there laws about keeping exotic pets in the city? But, creating content is only part of the equation. Image: zlady via Flickr, CC 2.0.

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Social Media Construction Flickr Communities 165

Adam Cohen

APRIL 12, 2012

Multinational companies can develop content strategies for engaging followers that are targeted and more relevant. Status updates about events can target the local city or region where the events are hosted. Photo credit: tj scenes via Flickr.

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LinkedIn Engagement Statistics Microsoft 100

Social Media Marketing

JUNE 19, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Social Media Yahoo Flipboard Flickr 137

Convince & Convert

APRIL 1, 2010

If Your Story is Inconsistent, At Least Leverage Your Content Ouch. In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. But, it’s widely disparate content usage across social outposts that’s the real mystery.

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Social Media Content Analysis Sports 120

ProBlogger

MARCH 24, 2022

The story need not be long or highly personal story – it could simply be sharing how you did something in your business (you’ll see me do this below when I talk about how on dPS we added a Flickr Group to dPS as an intermediate step on the way to starting a forum, now a Facebook Group ). Builds User Generated Content.

Communities 40

Communities Strategy Forums Project 40

Almost Savvy

NOVEMBER 23, 2009

While I truly love the energy and content at tech conferences, I’m struck (and, at moments, slightly entertained) by the differences in style and etiquette between the entrepreneurial tech events and those with a? On their computers, I see Gmail, Facebook, Tweetdeck, Skype, Flickr and a host of other apps and widgets.

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Conference Microsoft Tweetdeck Lijit 249

Social Media Marketing

JULY 24, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 162

Social Media Flipboard Journal comScore 162

Bare Feet Studios

OCTOBER 28, 2009

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Activism , Aloha , Gossip 2.0 > Social Media Events: New School or Old School? Experiences are powerful. Not so cool.

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Eventful Social Media Upcoming Conference 45

Social Media Marketing

JULY 18, 2013

How to turn customers into advocates, a surprising number of people won’t take action based on TV ads, the progress of social business, WeChat is in the sites of Chinese telcos, measuring sponsorship effectiveness, the role of PR in sponsored content, the #2 concern of the C-suite and more, it’s This Week in Social Media.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Waxing UnLyrical

AUGUST 15, 2011

Content submissions have dropped and with that conversations in the comments section. Image: Abdulmajeed Al.mutawee via Flickr, CC 2.0. So, you can imagine my chagrin finding this. It’s August. Both the campus and the blog are less active than normal. So I’m feeling a bit defensive.

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Study Committee Metrics Education 178

Waxing UnLyrical

MAY 2, 2011

The event begins and ends in a large city, but attracts cyclists from around the entire region. Image: kondrag via Flickr, CC 2.0. In other words, for most people, this event requires real commitment and real planning in the areas of fundraising and training. Participants must raise $2,500 to ride.

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Training ROI Eventful Cost 156

Waxing UnLyrical

JUNE 21, 2012

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. And just to go back to the scheduling feature, when people ask me to help them promote specific events, fundraisers, etc.

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HootSuite Social Media Curation iPad 269

Firebelly

JANUARY 14, 2010

Flickr : There is a great Flickr group called MLK BLVD that contains images of Martin Luther King, Jr. Twitter : Follow @MLKDay and/or use the hashtag #MLKDAY to discuss news and events surrounding the 2010 National MLK Day of Service. Details have been updated for 2010. Martin Luther King, Jr. Day is Monday, January 18.

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Social Media Syndication Flickr Paid Search 118

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Image credit: cenz (Flickr).

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Social Media Yahoo Privacy Flipboard 167

Devumi

OCTOBER 8, 2014

The new Instagram embedding tools and features made available this week are offering businesses on Instagram some incredible new ways to share their content. This helps your business Instagram account easily capture leads everywhere you have content posted. That’s good content anywhere you embed it. Shows your captions.

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Embedding Instagram News Hashtag 97

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Image credit: Trev Grant (Flickr) --.

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Social Media Automotive Klout Flipboard 160