Social Media Strategery

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Create Better Content by First Creating a Better Relationship with Your Lawyers

Social Media Strategery

And so on we go, back to our desks to create content that will get approved. How did lawyers gain so much control over what we do and the content we create? You see, their job isn’t to create engaging content. Here are three key takeaways for anyone creating content for their brand: Do your own research.

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars. It means integrating social ads, sponsored content, and syndicated content into strategies from the very beginning.

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The “New Media Director” Position is Just a Means to an End

Social Media Strategery

Job Summary: Oversee the development and implementation of a new media strategy; respond to public information inquires via new media outlets; serve as an agency liaison for new media relations; electronically manage the marketing of agency press releases; responds to various important agency and departmental priorities and events; coordinate video (..)

Gov 2.0 133
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Before You Commemorate the Anniversary of Hurricane Sandy, Ask Yourself These 5 Questions

Social Media Strategery

Real-time marketing requires a deft hand, balancing the benefits of participating in conversations your customers are having with the potential damage done by content that’s more concerned with the brand than with its audience. More often than not, saying nothing is the best move.

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The Week of Gov 2.0 – Longing for More

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 This isn’t a criticism of these two events – I realize that I wasn’t the target audience for the Summit (that program was geared more toward C-level execs) and the Showcase was more of a teaser for the Gov 2.0

Gov 2.0 104
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At the Gov 2.0 Expo – Who's Making You Successful?

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Expo held here in Washington, DC and I was honored to be a member of the Program Committee for this event as well as last year’s Expo Showcase and Summit. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

Gov 2.0 91
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Keeping Gov 2.0 Fresh

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 The next day I picked the name and designed a simple interface, most of it while riding BART home from an event. Also, I can appreciate the financial challenges of original content media. Government 2.0

Gov 2.0 89